Blitz | 美國Parachute Home精品店設計-設計風向

加州Blitz工作室使用了淺色和樸實的材料，為一家提供住宿和洗浴服務的精品店創造了一種“家一般的氛圍”。

California studio Blitz has used light colours and earthy materials to create a “home-like atmosphere” within a bed-and-bath boutique.

這家“Parachute Home”店是舊金山第一家出售現代床上用品和浴室用品的店。該公司成立於2014年，是一家在線零售商，它在洛杉磯、紐約和俄勒岡州波特蘭市都開設了實體店。

The shop marks the first San Francisco location for Parachute Home, which sells contemporary bedding and bath items. The company was founded in 2014 as an online retailer, but has since opened bricks-and-mortar stores in Los Angeles, New York and Portland, Oregon.

舊金山的店麵位於海耶斯山穀附近，附近以其迷人的維多利亞、安妮女王和愛德華時代的別墅而聞名。這家店占地1250平方英尺(116平方米)，位於一座曆史建築的一層。該項目將現有的零售空間改造成符合公司品牌標準的環境，同時結合和保留了周邊環境。

The San Francisco outpost is located in the Hayes Valley neighbourhood, known for its charming Victorian, Queen Anne and Edwardian town houses. The shop, which measures 1,250 square feet (116 square metres), occupies the ground level of a historic building. The project involved transforming an existing retail space into a “setting that adhered to the company’s branding standards while remaining sensitive and respectful to its locale”.

設計團隊保留了社區原有的建築風格，並結合了特定地點的裝飾和特色，該小組還盡一切努力重複使用現有材料，以減少浪費和降低建築成本。

“The design team upheld the original architecture of the neighbourhood and incorporated location-specific decor and features,” said Blitz, an architecture and interior design firm with offices in San Francisco and Los Angeles. The team also made every effort to reuse existing materials in order to reduce waste and construction costs.

顧客像步入長廊一樣，進入這個有著白色牆壁和原始的道格拉斯冷杉地板的線性空間。該團隊試圖創造一種明亮的家庭氛圍，商品則以一種創造自然運動路徑的方式排列。

Visitors step into a long, linear space with white walls and original Douglas fir flooring. The team sought to create a bright and homey atmosphere, with merchandise arranged in a way that creates a natural path of movement.

空間分層，營造出身臨其境且具有居住感的購物體驗，流通清晰，自然光線充足。該空間還為客人提供了一種溫暖和歡迎回家的氛圍，這與今天的典型零售模式不同。

“Spaces are layered to create an immersive, residentially inspired shopping experience with clear circulation and abundant natural light,” the team said. “The space offers guests a warm and welcoming home-like atmosphere that deviates from the typical retail models of today.”

完整項目信息
項目名稱：Parachute Home
項目位置：美國舊金山
項目類型：商業空間/精品店
完成時間：2018
項目麵積：1250平方英尺(116平方米)
設計公司：Blitz
設計團隊：Melissa Hanley (principal), Justin Beadle (project manager), Riz Walker (senior interior designer), Tingting Wen (junior designer)
攝影：Aubrie Pick