酩悅軒尼詩(Moet Hennessy)是路威酩軒集團(LVMH)的子公司，三十多年來，Domaine Chandon一直在清新翠綠的雅拉穀釀造最優質的傳統methode起泡酒。
A new-world outpost of the global Moët Hennessy sparkling wine house, a subsidiary of LVMH, Domaine Chandon has been making superlative méthode traditionelle sparkling wine in the crisp, verdant Yarra Valley for over thirty years.
從概念上講，我們將酒廠的法國血統與酒莊周圍的環境結合起來，在零售、酒吧、品嚐和餐飲領域創造了一種全新的品牌沉浸感。場地原有的布局脫節，造成一片混亂的氛圍。這意味著，在繁忙的周末，遊客通常隻會在這裏短暫停留半個小時，然後迅速前往下一個酒廠。
Our brief was to overhaul the site and create a new brand-immersion across bar, dining, tasting and retail spaces. The original layout of the site was disjointed, resulting in a chaotic atmosphere. This meant that on busy weekends, visitors were typically staying for just a quick, half-hour tasting stop before moving swiftly onto the next winery.
為了鼓勵客戶流連忘返，我們將酒吧體驗分為兩個不同的功能。 我們的概念“壓縮/釋放”在溫馨的品酒室和通風的酒廊酒吧附近展示。夾層辦公室被改造成私人品酒室，以接待更大的群體，而露台被擴大，以最大限度地擴大葡萄園的壯麗景色。
To encourage customers to linger, we separated and diversified the bar experience into two distinct functions. Our concept ‘compression/release’ is revealed in the adjacency of the intimate tasting room and the airy lounge bar. Mezzanine offices were repurposed into private tasting rooms to host larger groups, while the terrace was extended to maximize the magnificent vista of the vineyards beyond.
由於產品采購是吸引遊客的主要環節，零售成為了解決的關鍵組成部分。我們努力以流暢和整體的方式將其融入客戶體驗；並推進零售設計方法，而不是保持通常的單獨練習。通過策略性地將該產品重新定位到休息室酒吧和啤酒店之間的主要位置，鼓勵顧客自然地在區域之間徘徊。
As product purchase is the main drawcard for visitors, retail became a critical component of the brief to resolve. We strove to integrate it into the customer experience in a fluid and holistic manner; and to advance retail design methodology, rather than keeping it the usual separate exercise. By strategically relocating this offering to a prime position between the lounge bar and brasserie, patrons are encouraged to naturally wander between the zones.
煉金術的概念是我們概念框架的基礎。普通賤金屬向黃金的轉變：還有什麼比這更能隱喻起泡酒的神奇生產呢？我們探索了材料對時間、過程和彼此的反應方式，我們的研究結果反映在不同金屬和金屬表麵處理的應用中。
The idea of alchemy was fundamental to our conceptual framework. The transformation of ordinary base metals into gold: what better metaphor for the magical production of sparkling wine? We explored the ways in which materials react to passing time, processes and each other, and our investigations’ results are reflected in the application of different metals and metal finish treatments.
同樣，釀酒業的轉型過程決定了空間的組織。“壓縮/釋放”被展示在封閉的、私密的空間——例如品酒室——和通風、繁茂的區域，如休息室酒吧。開放式的編織材料與厚重不透明物質的堅固性並列，暗示著氣泡酒中密度和輕盈的二元性。
Similarly, the process of transformation in winemaking informed the organisation of space. ‘Compression/Release’ is revealed in enclosed, intimate spaces – the Tasting Room for example – and airy, exuberant zones, like the Lounge Bar. Open, woven materials are juxtaposed with the solidity of weighty, opaque substances to allude to the duality of density and lightness in sparkling wine.
這些想法也以一種向Chandon的法國傳統致敬的風格呈現，同時保留了一種年輕的氣息，這與這家香檳品牌相對較近的曆史淵源有關。老式皮革和天鵝絨風格的宴會，配以黃銅燈飾，讓人聯想到了巴黎的小酒館美學，但從那以後，一切都是當地的好東西。
These ideas were also rendered in a style that pays homage to Chandon’s French heritage, while retaining a youthfulness that speaks to its relatively recent establishment within the Champagne house’s lineage. Banquettes styled in aged leather and velvet, with brass light fittings, suggest a Parisian bistro aesthetic, but from there it’s all local goodness.
完整項目信息
項目名稱：Chandon Australia
項目位置：澳大利亞墨爾本
項目類型：商業空間/酒莊
項目麵積：680.0 m2
完成時間：2017
攝影：Tom Blachford
