beetroot設計了位於希臘塞薩洛尼基的ypsilon多功能空間，該空間集咖啡館、酒吧、餐廳和藝術空間於一體。該項目位於valaoritou地區，是一座19世紀的新古典主義建築，室內團隊以最小的幹預和對現有品質的高度關注，對采光充足的空間進行了翻新，同時在各種空間元素中發現的大膽圖形設計也增加了項目的獨特性。
communication & creative design office beetroot has created the visual identity for ypsilon, a multifunctional space that combines a café, bar, restaurant and art space in thessaloniki, greece. occupying a neoclassical building of the 19th century in the city’s lively valaoritou area, the light-filled space has been renovated by the in-house team with minimal interventions and great attention to its existing qualities, while the bold graphics found in various spatial elements add to the uniqueness of the project.
ypsilon位於一棟19世紀的新古典主義風格的建築裏，除了娛樂之外，它的目標是在所有文化領域中提供信息、教育和挑戰極限。是將創意團體、個人以及更廣泛的群眾聯係起來。音樂會、表演、美食、藝術裝備、講座和工作坊都是人們可以在那裏遇到的活動。就像他們說的，他們隻是想讓世界更瘋狂一點。
ypsilon resides in a renovated neoclassical building of the 19th century, where, besides entertaining, it aims to inform, educate and push the envelope in all cultural fields. its goal is to connect creative groups and individuals as well as a wider audience. concerts, performances, gastronomy, art installations, talks and workshops are some of the events someone can come across there. as they say, they just want to make the world a little crazier.
這個標誌代表了一隻公雞，它既是男人又是女人。靈感來自古老的青銅外套，裝飾門或老房子，空間大膽的視覺形象結合過去與現在、男性與女性、幻想與現實、嚴肅與搞笑，為新想法創造一個友好的環境。一個三重的自定義字體被設計來增強所有視覺平台的一致性，並進一步將ypsilon的形象與其他人區分開來。
the logo represents a rooster who is both man and woman. inspired by the old bronze coats that adorned the doors or the winds of old houses, the bold visual identity of the space unifies the past with the present, the male with the female, the fantastic with the real, the serious with the comic, creating a hospitable environment for new ideas. a three-weight custom font was designed to enhance consistency across all visual platforms and to further differentiate the image of ypsilon from anyone else.
完整項目信息
項目名稱：ypsilon
項目位置：希臘塞薩洛尼基
項目類型：商業空間/視覺設計
設計公司：beetroot
