迎合自拍一代，西班牙pewter品牌店-設計風向

Culdesac利用了“instagrammable”目前的零售空間的趨勢，在巴倫西亞的gandía市中心設計了一家采用白鑞為原料的運動服裝公司旗艦店。店麵設計融合了城市與科技的元素，利用霓虹燈吸引路人，並歡迎他們拍照上傳到互聯網。

culdesac taps into the current trend of ‘instagrammable’ retail spaces with the design of pewter, a sportswear firm’s flagship store in the heart of gandía, valencia. merging urban and technological sensations, provoking passersby with a neon sign that invites them to ‘take pics and break the internet’.

culdesac的創意團隊製定了一個全麵的戰略，包括概念的創建、設計、執行、品牌推廣和溝通，以滿足美國Y年代（指1965-1980年間出生的美國人）與Z年代（90年代初出生的美國人）消費者的需求。一旦進入商店內部，空間垂直感通過圍欄板的組合而消失，圍欄板形成內部路線。這些圍欄由扁平的金屬tramex板，透明或黃色聚碳酸酯，半透明PVC板條和運動元素組成，增加了空間的動感。

culdesac‘s creative team has developed a comprehensive strategy that encompasses concept creation, design, execution, branding, and communication to reach pewter’s target audience of generations Y and Z. once inside, the orthogonality of the space disappears through a system of panels that fences the store’s perimeter and generates the interior route. this fence is completed with flat metallic tramex plates, transparent or yellow polycarbonate, translucent PVC slats, and campaign or communication elements, adding to the dynamic feel of the space.

牆上的金屬格子是用來展示商品的，而帶有LED燈的文字則陪伴著店內參觀的顧客。大型預製混凝土覆蓋整個地板，通過LED燈管網格增強了位於黃色岩棉屋頂下(該品牌的企業顏色)的整個空間。文字造型設計滲透商店的每一個角落，甚至延伸到作為商店圖標的設計。

metallic latticework on the walls is used to display products, while ticker LEDs with moving texts wrap and accompany customers throughout their tour in the store. large prefabricated concrete slabs are used to cover the floor, while the entire space rests under a roof of yellow rock wool (the brand’s corporate color) enhanced through a grid of LED tubes. the graphic identity invades every corner and reaches up to the design of the pewter bag, which stands as an icon of the store.

條帶和插座在空間中起主導作用，將線纜作為室內設計的一部分，進一步將品牌的個性定義得自然和真實。

strips and sockets play a leading role in the space, leaving the cables as part of the interior design to further define the brand’s personality as spontaneous and real.