Creneau International | 荷蘭ING銀行辦公室-設計風向

銀行辦公室通常不被認為是世界上最舒適的地方。一個灰色的櫃台，一些淡咖啡和許多嘈雜的營銷信息。ING認為有必要擺脫這種刻板印象，並對未來有一個清晰的願景：“在數字銀行時代，銀行辦公室比以往任何時候都更強調個人聯係和建議。”我們將透明和樸素作為設計的核心，而不是傳統的櫃台。我們創造了一個開始對話和建立關係的地方。

A bank office usually isn’t considered the cosiest place on earth. A grey counter, some weak coffee and lots of noisy marketing messages. ING felt there was a need to move away from that stereotype and has a clear vision of the future: “In the era of digital banking, the emphasis for bank offices is on personal contact and advice more than ever.” Instead of the traditional counter, we put transparency and homeliness at the core of the design. We created a place where conversations are started and relations can be built. A real bank. The bank next door.

考慮到銀行業的數字化革命，荷蘭國際集團(ING)決定相應地改變它們接待遊客的方式。為了找到如何將這個想法轉化為新的辦公空間，我們開始深入研究員工和客戶之間的互動方式。我們的調查讓我們對這種新型銀行的可能設置有了深刻的認識，無論是在功能上還是在審美上。

With the digital revolution in the banking sector in mind, ING decided the way they accommodate visitors should be changed accordingly. In order to find out how to translate the idea into a new office space, we started a thorough research into the way staff and clients could interact. Our investigation gave us great insight in the possible setup of this new type of bank, functionally as well as aesthetically.

我們在功能布局和辦公室的外觀和感覺上都做了巨大的改變。我們的結論是，酒店管理的方法最適合新型銀行。這種方法可以從客戶的處理和傾向中感受到，也可以從室內的整體氛圍中感受到。

We made drastic changes in both the functional layout and the look and feel of the office. We concluded that a hospitality minded approach would best suit the new type of banking. This approach can be sensed in the way clients are addressed and tended to, but in the overall atmosphere of the interior as well.

顧客可以在一個名為“黑金”的溫暖咖啡吧裏等候。自助銀行是在“工作台”上完成的，在那裏所有的數字接觸點都是可用的，工作人員正在幫助和建議人們如何使用數字銀行。私人會麵可以在開放式、半封閉式或完全私密的房間進行。員工的辦公室在一樓，與公共空間融為一體。因此，銀行正呈現出更加人性化的麵貌。

The clients can wait in a warm coffee bar named ‘black gold’. Self-banking is done on the ‘workbench’, where all digital touchpoints are available and staff is helping and advising people on the how-to’s of digital banking. Personal encounters can be had in open, semi-closed or completely private rooms. The staff’s offices are on the first floor and blend in with the public space. As a result, the bank takes on a more human face.