一個新的休閑服裝品牌瞄準了“成年女性”——N+旗艦店。隨著新品牌的推出,不僅涉及店鋪設計,還涉及整個品牌。通過選擇天藍色作為品牌的主色調,並在整個店鋪的立麵上加以表達,大膽的外觀增強了品牌的知名度。
Flagship store for a new casual brand, N+. Close collaboration with N+ on the launch of a new brand, targeting mainly middle-aged women, involved I IN not only in their shop design, but also in its total branding. By choosing Sky Blue as the main color of the brand and expressing it throughout the store’s facades, the bold look enhances the brand’s visibility and outstanding identity.
整個商店使用了淺灰色,讓衣服脫穎而出,同時選擇了不同的材料,在空間中創造焦點。以“+”為主題的天花照明點亮了整個空間,同時創造出節奏,引導顧客享受愉快的購物體驗。N + store體現了產品與空間之間的新關係,巧妙地打造品牌並貼近客戶。
A light-grey color was used inside the entire store, allowing the clothes to stand out, while different materials were selected to create accents and focus within the space. The ceiling lighting with a brand name of a ‘’+” motif brightens the entire space, while creating rhythm and leads customers to a pleasant shopping experience. N+ store embodies a new relation between products and space, smartly branded and close to its customers.
完整項目信息
項目名稱:N+ store
項目位置:日本埼玉縣
項目類型:商業空間/時尚空間
完成時間:2019
設計公司:I IN
總承包商:INTERUNA ISHIHARA
燈光設計:Filaments
攝影:Tomooki Kengaku