LOFT中國感謝來自 Peng & Partners （鵬和朋友們設計公司） 的商業項目案例分享：
整個空間是一個精神性的建築群落，象征品牌（設計）的集合，共分四個部分，分別代表經典（伊姆斯夫婦的經典設計）、科技（人體工學椅）、健康（家庭辦公）、藝術（生活藝廊），達到完美的產品展示及純粹的空間體驗。
The entire space is a spiritual architectural community that integrates brands and designs. It consists of 4 areas centering on distinctive themes including classic design, technology, health and art, which provides perfect products display and a pure spatial experience.
經典之家、人體工學椅區和家庭辦公區構成了Herman Miller廣州零售展廳，生活藝廊則展示了奕居國際代理的其它品牌集合。
“House of Classic Design”, “Ergonomic Chair Zone” and “Home Office” constitute Herman Miller’s showroom in Guangzhou, while “Living Gallery” presents a collection of products from other brands which Yi’s International has signed agency agreement with.
∇ 整體外觀 exterior overview
1. 經典之家 House of Classic Design
“細節不隻是細節。有了細節，才有產品。”
“The details are not the details. They make the design.” — CHARLES EAMES
Charles and Ray Eames/伊姆斯夫婦
20世紀最有影響力的偉大設計師。他們與Herman Miller的合作關係起源於二十世紀四十年代末，其享譽全球的Eames躺椅，被紐約現代藝術博物館永久珍藏。
The most influential and greatest designers in the 20th century.Their cooperation with Herman Miller started from the late 1940s. The world-renowned Eames Lounge Chair they created is a part of permanent collection of New York’s Museum of Modern Art.
位居中心的小木屋，初衷是向曆經 60多年洗禮的設計經典致敬，以容納Eames夫婦最具代表性的作品。創造一個精神性的空間，就像柯布西耶晚年在馬丁角的小房子一樣。
The small timber cabin at the middle area is meant to accommodate the most representative works of the designer couple, and pay a tribute to classic designs that have been lasting for more than 6 decades. It’s a spiritual space, just like Le Corbusier’ vacation cabin in Cap Martin.
水泥雕塑是小木屋的靈魂。它本是一根無意義的柱子，設計師使用斯卡帕核心的“割除”概念把它割除一番，使之成為一個兼具使用功能和象征意味的雕塑，成為空間的精神集中體。“割除”的意義不在“去掉”，反而是讓它無中生有，割除其“不利”，使之變成“有利”。小木屋的燈光避免使用射燈，用柔和的光源畫出油畫一樣濃重的色調，給人曆史的沉澱感。
The sole of the space lies in the cement sculpture, which was originally a meaningless column. Through adopting Carol Scarpa’s core “Cutting” concept, the designers turned the column into a sculpture that combines functions and symbolic meaning and a spiritual center in the space. “Cutting” doesn’t mean “cutting off completely”, but creating something out of nothing, and cutting out the “the disadvantageous” whilst transforming it into “the favorable”. The design team chose to utilize soft light sources rather than spotlights in the cabin, with a view to producing an oil-painting-like tone and delivering a sense of age.
雕塑之於小木屋，是一個微縮版的建築，但尺度已經夠小了嗎？當我們再次深入，仔細感受雕塑細部，發現這是又一個維度的世界。正像空間設計的過程一樣，需要深入到精神內部，才能將空間的精神再現。
Set in the wooden hut, the sculpture is a miniature architecture. Is it minimal in scale? When looking more deeply and feeling its details, we can discover a world of another dimension. Just like the spatial design process, it needs to go very deep to reproduce and convey the spirit of space.
Eames躺椅/設計於1956年，被紐約現代藝術博物館永久珍藏。眼睛鍾/設計師：George Nelson（喬治.尼爾森） Eames Lounge Chair/Designed in 1956 and featured in the Museum of Modern Art’s permanent collection.Eye Clock/Designed by George Nelson
藝術品選擇考慮：
1.眼睛的意向和對麵的女性身體形成一種關聯，使空間更具人性。2.喬治·尼爾森和 Eames夫婦可以說一起形塑了美國現代家俱的樣貌。兩位傑出的藝術大師作品在充滿曆史感的地方再現使空間變得更厚重。
Considerations for artwork selection：
The painting sketching a female body can form some connection with the sight line directly, making the space more humanistic. George Nelson and Charles & Ray Eames are arguably masters who shaped the picture of modern furniture in America. Their works add a sense of age and history to the space.
2. 人體工學椅區 Ergonomic Chair Zone
“我們需要的是一款史無前例的全新座椅。”
“We wanted a totally new kind of chair.” – Bill Stumpf & Don Chadwick
上世紀之初成立於美國的赫曼米勒（Herman Miller）可被稱作是當今世界最知名的辦公家具企業，它旗下的許多產品，如 Embody，Aeron都成為經典。
Established in America in the earth 20th century, Herman Miller can be deemed as the most prestigious office furniture brand in the world. Many of its products, such as Embody and Aeron, have become classics.
理性中的“logos”精神，它是統攝一切的精神，致力於把“一切”規範為統一的“一”，我們熟知的科學精神正是從它而來。黑色實驗室裏隻有理性的天光，在他之下是理性的現實形式：頂級的人體工程學椅。
“Logos” is the rational spirit dominating everything, which strives to unify “all” into “one”. It is the origin of scientific spirit. In the black lab, there is the “light” of reason, under which are ergonomic chairs — the physical forms of rationality.
隻有在這樣純粹的空間裏，人才不會被打擾，而是把感受力都用在對產品科技感的體驗上。展廳人來人往，為了讓體驗者有一個更寧靜的空間，牆麵材料用的是吸音毛氈。
Only in such a pure space, people are able to concentrate on experiencing the scientific and technological sense of the products, undisturbed by others. Considering that many people come and go in the showroom, the designers utilized sound-absorbing felt as wall covering, so as to provide the visitors with a more tranquil environment.
Aeron人體工學椅被譽為“人類有史以來最健康舒適的工作座椅”。Aeron is praised as “the most ergonomic and comfortable office chair ever”.
3. 家庭辦公區 Home Office
“細部是空間的精神，是建築之詩的語言重心。” – Carlo Scarpa《空間中流動的詩性》
“Detail is the spirit of space, and language focus in the poem of architecture” – Carlo Scarpa: Poetic Features Filled in the Space
空間布置：考慮視覺的連續性，在同一視線上安排不同的組合，形成空間之間的對話。
Interior arrangement: In view of visual continuity, the designers arranged different combinations at the same sight line, which generates the dialogue between spaces.
Nelson Bubble Lamp/泡泡燈，備受卒姆托等大師的青睞。Nelson Bubble Lamp / Highly favored by Peter Zumthor and other design masters
喬治·尼爾森 (George Nelson, 1907-1986年) 被認為是美國最具影響力的人物之一，他是建築師、家俱設計師和產品設計師，曾經擔任 Herman Miller家俱公司的藝術總監長達20年，可以說和Eames夫婦一起形塑了美國現代家俱的樣貌。
As an architect and furniture & product designer, George Nelson (1907-1986) is regarded as one of the most prominent figures in the US. He had been the Director of Design in Herman Miller for 20 years. So to speak, George Nelson shaped the picture of modern furniture in America together with Charles and Ray Eames.
在建築群落中，這是實體之外，不同的建築形式在更廣的空間中本質上是和諧的，因為藝術品是人的本質的體現（正如我們所認為的，在人性或人所從事的各個領域中，古今、東西方必定存在普遍的共同性一樣）。
Within the architectural community, this area transcends physical forms. In essence, different architectural forms are harmonious in a wider space, because artworks are embodiments of human nature (As we believe, in all fields related to humanity or human activities, there must be something in common between the East and West, the past and present).
藝術品選擇考慮 ：
跟家具最親近的是人的身體，藝術家用簡潔的線條勾勒出的人體跟家具有天然的親和力，能很好地將觀眾的體驗代入空間中。畫作 © 東長
人的身體是靈魂的圖景 – Wittgenstein(1889~1951) 維特根斯坦
Consideration for artwork selection:
What gets closest to furniture is human body. The paintings of human bodies sketched with simple lines have a natural affinity with the furniture, which can better integrate the visitors’ experience into the space. Paintings © Dongchang Studio.
“The human body is the best picture of the human soul.” — Wittgenstein (1889~1951)
在三個空間的交彙處，空間元素中最純粹的形：正方體和球體組成一個大體量的雕塑，跟空間呼應，將整個空間的氣息打通。
At the junction area of the three spaces, two geometric forms, a cube and a sphere compose a sculpture with a large volume. It echoes the space, and injects a flexible atmosphere into it.
球體同時是太陽的意向，置於方體的一角，使行動中的人在不同空間點體驗到它不同的“形態”和“強度”：或大或小、或飽滿或殘缺。它在最高處，你坐下靜觀時，它自然顯現；你一行動，它便消失不見，有如我們對現實太陽的體驗。
The sphere, the imaginary of the sun, is placed on a corner of the cube, so that the moving people can feel its distinctive “forms” and “strength” at different positions, either large or small, full or incomplete. When people sit down to watch it, it appears naturally at the top, but while they move, it will disappear, just like our experience of the sun.
4. 生活藝廊 Living Gallery
“Staying home is the new going out to a fancy place” – Ligne Roset
白色實體是一個連續的生活空間，由內而外依次是臥室/餐廳/接待廳/健身房，不同功 能的各空間通過厚牆過渡，給人強烈的形式感。生活本應該是這樣，正式地對待每一件事情。 數學上的重複性產生一種節奏感會把人引向無限。
The white entity is a continuous living space. From inside out, there is the bedroom, dining room, living room and gym, all of which are partitioned by thick walls, delivering a strong sense of formality. That’s exactly how life is supposed to be — taking everything seriously. Repeatability in mathematics can create a sense of rhythm, which leads people to infinity.
東西方文化中的“陰”和“陽”（東方）、“邏各斯”和“努斯”（西方）無不是在相互“否定”中成就彼此，且密不可分。在設計形式上，“內”和“外”、“方”和“圓”、“冷”和“暖”、“單一” 和“無限”等在“衝突”中相互助長，展現出一種內在張力和秩序感。
“Yin” and “Yang” in the Oriental culture, and “Logos” and “Nous” in Western philosophy, all complement each other through mutual negation. Likewise, in terms of the spatial design, “interior” and “exterior”, “square” and “round”, “cold” and “warm”, as well as “unitary” and “infinite”, also promote each other in “conflicts”, showing a sense of tension and order.
精神像一個濾器，經過他一切都會翻譯成一個新的形式，主觀視角決定了物質的形態。 – 東長
“Spirit is like a filter through which everything is translated into a new form. Subjective perspectives determines the state of matter.” – Dongchang Studio
GEORG JENSEN | 喬治傑森
創始於丹麥的皇室禦用品牌，以設計為本源，100% 純手工打造，每件作品都流露出濃鬱的藝術人文與雕塑形體之美，每一件都堪稱經典。
As a purveyor to the Royal Court, the Danish brand GEORG JENSEN features a tradition of outstanding design and craftsmanship. Each piece of work is a classic, revealing the beauty of art, humanity and sculptured forms.
TECHNOGYM | 泰諾健
健身及健康領域的領航者、健身器械中的法拉利。總部設在意大利，泰諾 (Techno) 代表技術和設計，而健 (Gym) 代表鍛煉和運動。
Headquartered in Italy, TECHNOGYM is a leader in the field of physical exercise and wellness, known as the “Ferrari” among fitness equipment. “Techno” represents technology and design, while “Gym” indicates exercise and sports.
Villeroy & Boch | 德國唯寶
始於 1748 年，公司總部位於德國薩爾州麥特拉赫鎮。在長達 270 年的曆史長河中，留下了無數讓人津津樂道的佳作，讓羅馬教皇、歐洲皇室，乃至世界各國的社會名流都成為了德國唯寶產品尊貴而忠實的追隨者。
It was established in 1748, with the headquarters situated at Mettlach, Saarland, Germany. In the past 270 years, Villeroy & Boch created numerous popular and fantastic works, and attracted many noble and loyal followers, including popes, European royal families and celebrities worldwide.
精於心，簡於形。
“The simple expression of complex thought.” – Donald Judd (1928~1994)
∇ 平麵圖 plan
∇ 軸測圖 axon
完整項目信息
項目名稱：奕居國際（Yi’s International）+ Herman Miller廣州零售展廳
項目地點：廣州琶洲吉盛偉邦五樓
項目麵積：300平方米
完工時間：2018年11月
設計單位：Peng & Partners（鵬和朋友們設計公司）
總設計師：王鵬
技術總監：李源
設計團隊：古浩鵬、李程
施工負責人：吳義偉
照明顧問：月光照明、阿古尼照明（AGN）
攝影：邵峰
主要材料：Bolon地毯、毛氈、樺木飾麵板
Project name: Yi’s House + Herman Miller Retail Showroom in Guangzhou
Location: 5F, JSWB, Pazhou Subdistrict, Guangzhou, China
Area: 300 m2
Completion time: November 2018
Design firm: Peng & Partners
Chief designer: Wang Peng
Technical director: Li Yuan
Design team: Gu Haopeng, Li Cheng
Construction manager: Wu Yiwei
Lighting consultants: Moonlight Lighting Consultancy Co., Ltd. / AGN
Photography: Shao Feng
Main materials: Bolon carpet, felt, birch wood veneer
