時裝品牌In Good Company表示，“簡化比’設計’更難。” In Good Company於2012年在新加坡成立，以其永恒，無可挑剔的剪裁著稱。該品牌以其精湛的工藝和製作每件衣服所花費的時間而自豪——在這個快時尚品牌充斥的世界裏，這是一股清新的空氣。
“It’s harder to simplify than it is to ‘design’,” states fashion label In Good Company. Founded in Singapore in 2012, In Good Company is known for its timeless, impeccably tailored pieces that speak of confidence and quality. The brand takes pride in its craftsmanship and the time it takes to make each piece just right – a breath of fresh air in a world saturated by fast fashion brands.
In Good Company於4月在星耀樟宜開設了最大的商店。在新加坡目前最熱門（可能也是最擁擠）的購物目的地購物可能會讓人望而生畏。但該商店提供了一個休閑的購物體驗，讓人感覺像在瀏覽藝術畫廊。
In Good Company opened its largest store at Jewel Changi Airport in April. Shopping in Singapore’s current hottest (and probably most crowded) shopping destination can be daunting. But the store offers a respite with a shopping experience designed to feel like browsing an art gallery.
這家商店離入口較遠。這裏的一部分是Bird of Paradise冰淇淋櫃台，這是品牌聯盟很流行的做法。三扇黑色框架、從地板到天花板的全釉門旋轉打開，歡迎顧客進入這座雕塑景觀，讓人想起美國藝術家Richard Serra的作品。
The store is set back from the entrance. A portion of this setback houses Bird of Paradise Gelato’s counter, which was designed by Hjgher – an example of the increasingly popular practice of brand alliance. Three black-framed, floor-to-ceiling, full-glaze doors pivot open to welcome customers inside a sculptural landscape that recalls the work of American artist Richard Serra.
Produce設計了一係列超大尺寸的弧形牆麵，為服裝創造了一種環境，而不是在一排排展示架上展示商品的開放式商店。 這些柔和的曲麵牆，有些設計有輕微的扭曲，允許光線和陰影的微妙變化，作為衣服的背景。
Instead of an open plan store that presents the merchandise on rows of display hangers in plain sights, Produce devised a series of oversize curved walls to create a context for the clothes. These gently curved walls, some designed with a slight twist that allows for subtle variations of light and shadow, serve as a background for the clothes.
“彎曲的牆壁有助於在視覺上將商品相互隔離，提高了對產品的關注程度。”Produce創始人說。
“The curved walls help to visually isolate the merchandise from each other, improving the level of focus on the products。” says Produce founder Pan Yicheng.
該商店首次將In Good Company的女裝、男裝、童裝和配飾係列整合在一起。彎曲的牆壁在收藏品之間設置了一個柔軟的邊界，並在不排除偶然發現的可能性的情況下突出每一個收藏品。如果你不喜歡慢購物，你可以在出去的時候順便去冰淇淋櫃台。
The store brings together In Good Company’s womenswear, menswear, kidswear and accessory lines under one roof for the first time. The curved walls set a soft boundary between collections and highlight each of them without eliminating the possibility of chance discovery. And if slower shopping isn’t your thing, you can always stop by the gelato counter on the way out.
主要項目信息
項目名稱：In Good Company
項目位置：新加坡樟宜機場
項目類型：商業空間/服裝店
完成時間：2019
設計公司：produce
使用材料：石膏板、鋁合金、成品灰泥和油漆
攝影：Images courtesy of In Good Company
