Landini Associates | 紐約時代廣場上的麥當勞-設計風向

麥當勞在紐約時代廣場開設了一家玻璃餐廳，餐廳頂部有一個巨大的廣告牌。這家三層樓高的餐廳由Landini Associates設計，Progressive AE記錄擔任建築師。位於第45大街和百老彙大街的交彙處，擁有全玻璃立麵，座位區可以俯瞰廣場。

McDonald’s has opened a glass-fronted restaurant topped with a giant billboard on Times Square in New York City.Designed by Landini Associates, with Progressive AE acting as architect of record, the three-storey restaurant at the corner of 45th and Broadway has a fully glass facade with seating areas overlooking the square.

該餐廳頂部有一塊862平方米的廣告牌，是時代廣場上第三大的廣告牌。重新設計的餐廳於2015年首次在香港推出，目前正在世界各地推出，包括今年早些時候在芝加哥開業的一家餐廳，人們將其與蘋果商店進行了比較。

The restaurant is topped by a billboard with a display area of 862 square metres (9,280 square feet) – the third largest on Times Square.First introduced in Hong Kong in 2015, the redesigned restaurants are now being rolled out across the rest of the world, including one that opened in Chicago earlier this year, which drew comparisons to Apple Stores.

麥當勞美國總裁Chris Kempczinski表示：“這是改變消費者看法的一步，讓我們走上了留住、重拾和轉變的道路。我們在紐約市中心展示麥當勞能做什麼。盡管旗艦店展示了麥當勞的終極體驗，但自2016年以來，我們一直在美國各地提供新的便利、個性化和服務。”

“It’s another step in changing customer perception, which puts us on the path to retain, regain and convert,” said Chris Kempczinski, president of McDonald’s USA.”We’re showing off what McDonald’s can do… in the centre of New York City. While the flagship showcases the ultimate McDonald’s experience, we’ve been delivering new levels of convenience, personalisation and service throughout the US since 2016.”

這家占地1040平方米的餐廳在一樓設有21個點餐點，其中包括18個自助點餐亭，餐廳上方設有兩層用餐區。餐廳的上層是一個明亮的黃色樓梯，與混凝土和橡木內飾形成對比。牆上偶爾會出現麥當勞金色拱門的抽象圖案。

The 10,040 square metre (11,199 square foot) restaurant has 21 order points, including 18 self-order kiosks, on the ground floor, with two floors of dining areas above.The restaurant’s upper floors are accessed by a bright yellow staircase, which contrasts with the concrete and oak interiors. The walls are broken with occasional abstractions of the McDonald’s golden arches.

為滿足麥當勞不同用餐者的需求，我們設計了不同座位安排，各種由鋅、混凝土和橡木材料構成的桌子以及不同高度的長椅都是為家庭、團體和單獨用餐者設計的。

Various seating arrangements have been created to cater for the McDonald’s varied diners.Zinc, concrete and oak tables and benches of differing heights have been designed with families, groups and solo diners in mind.

為了給用餐者營造一種安靜的就餐氛圍，餐廳的廚房被安置在大樓的地下室，食物由服務員送到樓上。整個餐廳的燈光都是由電腦控製的，可以改變空間氣氛，在白天和晚上創造不同的氛圍。

To create a calm atmosphere for diners, the restaurant’s kitchen has been placed in building’s basement with food carried upstairs using dumb-waiters.Lighting throughout the restaurant is computer controlled so that the mood can be altered to create different atmospheres at day and night.