LOFT中國感謝來自 燈燈燈凳（深圳）創意有限公司 的商業項目案例分享：
本案設計出發點與以往商業項目不同，針對一線城市社區型實體經濟模型，更側重於社區人文環境感受與體驗，保持泰國古法按摩應有體驗，同時跳出傳統泰式按摩空間設計。
The project “AROMA DREAM” is an enchanting place for Thai message and spa. John Sun, the principal of DDDD Creative Studio, approached the design in a way quite different from the previous commercial projects. Based on the community-based real economy model in China’s first-tier cities, the designer focused more on incorporating the community’s humanistic environment into spatial experience, and tried to let customers enjoy traditional Thai massage in an unconventional Thai massage space.
AROMA DREAM位於深圳蛇口片區，是商業與社區共融的地段。深圳這座年輕的城市生活節奏很快，AROMA DREAM落位在喧鬧社區街邊，低調的存在，和周邊環境形成對比。推開一扇墨綠的大門，光線瞬間調整到眼球舒適亮度，檸檬草的香味洗淨腦海，耳邊傳來沙沙雨聲與古典小提琴催眠曲，像穿越叢林置身中古雨林進入另一世界。
The project is located in Shekou area, Shenzhen, China, where business and community coexist. The pace of life in Shenzhen, the young city, is really fast. In contrast with the surrounding noisy community, AROMA DREAM keeps a low profile. After opening a dark-green door beside the street, the interior light instantly adjusts to a comfortable brightness for eyes, fragrance of lemon grass overwhelms noses, and the patter of rain and soft classical violin music run into ears, making the customers feel like they are traversing the jungle and entering an ancient rainforest.
擺脫傳統泰國東南亞印象，空間采用深沉的叢林墨綠為主色，墨綠色手工磚、祖母綠雲石、熱帶綠植、墨綠色天鵝絨和墨綠透明膜的組合應用，在黑色背景襯托與黃銅、香檳金點綴下擺脫風格概念。公共空間裏自然的聲音與古典樂的混合，經曆著熱帶雨林的心靈洗禮，還有采自泰國的本土純正精油香氣，自成一種與外麵街道隔絕喧囂的高級格調感，John巧妙把泰國雨林、水景、冥想與藝術融入其中，配合泰國技師的古法技藝，營造嶄新的泰國印象。
To shake off the traditional impression of Thailand, the space takes dark jungle green as its main tone, which is rendered by dark-green handmade bricks, velvet and transparent films, emerald marbles, and tropical plants. The green-dominated space, complemented by black backdrop and dotted with brass and champagne gold elements, presents an unconventional and unique style. The public area features the mixture of natural sounds and classical music, filled with an atmosphere of tropical rainforest and fragrance from Thai essential oil, all of which give the interior space a high-class tone, isolated from the noisiness of the outside street. The designer skillfully integrated Thai rainforest, water feature, meditation and art into the space. Combined with authentic traditional Thai massage services, he created a brand-new Thai impression.
一樓是交流的空間，因為是社區型店鋪，交流成為了很重要的一部分，隨意多樣的入座方式、聲音控製與靈活空間分隔手法更促使大家像朋友一樣相處，而不影響正常服務；水池裏無固定形態的泰國手工石像煙霧水景、隨手把玩的黑鵝卵石收銀台麵、隨時間流逝慢慢褪色的黃銅片、正麵大塊潔白條形磚牆、巧借門頭凹入位布置的藝術陳列…等待時已無意間進入發呆冥想狀態。
1F is the space for communication. Since AROMA DREAM is community-based, communication is important. The free and diverse seating arrangement, sound control, and flexible space separation, encourage customers to interact with each other in a relaxed manner, whilst not interrupting enjoying the services. The water feature with an irregularly-shaped Thai handmade stone, black pebbles on the cashier counter, brass sheets that will fade slowly as time passes, the white brick wall with strip patterns, and artistic display arranged inside the concave doorway, all make people get into meditation unintentionally while waiting.
二樓是拆除原天花下挖一層地麵從而具備挑高條件的小閣樓，設計師在平衡空間關係時利用鋼簾網和活動簾作隔斷，分隔出隨意陳列位，定製水波紋圖案手工地毯上展示泰國本土淘回的手工藝品，提升空間調性之餘降低樓梯的局促感。足部按摩時消音的包裹式設計讓顧客快速進入深度舒緩，達到休息的目的。
2F is a small loft. The space is relatively high, which is obtained by removing the original ceiling as well as digging and lowering the ground floor. The designer used steel wire mesh and movable curtain as partitions to balance the spatial relationship, and separate a random display area. Handicrafts from Thailand are displayed on the customized handmade carpet with water-ripple patterns, which improves the spatial tonality and also reduces the cramped feeling caused by the staircase. The enclosed sound absorbing designs for foot message can help the customers get into deep relaxation quickly.
三樓大約117平方米，在有限空間內規劃設計出了3個Massage空間和2個Spa主題間。從二樓樓梯轉彎上三樓，在原有過道基礎上故意加大樓梯空間，營造光纖藝術裝置，抬頭可見整個天花和牆麵鏡子的延伸，慢速呼吸的光絲燈在鏡子錯覺魔術下虛化視神經，從而達到接近放空狀態，如置身夢境般。
3F occupies an area of about 117 square meters, consisting of three massage spaces and two themed spa rooms. It is connected to the second floor with stairs, Based on the original aisle, the designers deliberately enlarged the staircase area to place fiber optic light installation. Looking up, people can see the extensions of the whole ceiling and wall mirrors. The breathing fiber optic lights, combined with illusions generated by mirrors, letting them reach an empty state of mind, like being in a dreamland.
經過通道，可以感受到空間帶來的藝術傳達，陷入地麵的鵝卵石台階透出婚暗的光、小提琴穿插在30種以上熱帶綠植中、接近地麵的吊燈被無限延伸、密室裏隱藏的Spa鏡門後麵是兩個截然不同的世界，推開就是羅馬假日或熱帶叢林的Spa體驗感受；在這個小空間裏，John魔術般的手法讓顧客每步引發異想。最終進入黑暗閉上雙眼，享受正宗泰國古法手技下的AROMA DREAM。
While passing the corridor, people can feel the artistic design details in the space. The narrow areas sunken into the floor are filled with pebbles, shining dim light, and violins are interspersed among more than 30 kinds of tropical plants. Besides, the chandelier is placed near the floor, which is infinitely extended by the mirrors. Pushing the mirror doors, there are two totally different worlds — spa rooms. One offers fantastic experience like having a vacation in Roman, and the other enables customers to relax in a “tropical jungle”. Due to the designer’s magical design techniques, customers can have different views and associations at every step in the limited space. Walk into the dim space and close eyes, an amazing experience of authentic traditional Thai massage and spa starts.
該項目由DDDD Creative Studio（燈燈燈凳創意工作室）主理人John Sun（孫偉忠）獨立創作，帶領團隊共同完成，從品牌定位、項目命名、店鋪選址、VI係統、空間設計、現場建造、軟裝裝置、燈光聲效把控到最終呈現，均由社區型實體商業角度出發，探討實體經濟的多元發展。項目設計突破了該類型商業模式在一線社區對麵積、成本等大城市的商業落地痛點，實現設計解決小空間高效經營及深入體驗，減低租金壓力並得到可觀產出，通過審美與藝術的造詣，用簡單的材質，很好表達品牌空間的詮釋，帶給顧客深度的消費體驗。
This project was approached by DDDD Creative Studio. The principal of the Studio, John Sun, independently figured out the interior design solution, and led its execution with the support of his team. From brand positioning, project naming, location selection, VI system, spatial design, on-site construction, decorations as well as lighting and sound effects to final presentation, all these steps were done from the perspective of community-based offline business, with a aim to explore the diversified development of real economy. This overall design of the project overcomes the pain points for carrying out offline business in developed communities of large cities, such as land area and cost, and also ensures efficient operation in the limited space, which is helpful to relieve the client’s pressure on rent and obtain considerable income. Based on expertise and deep understanding of aesthetics and art, John utilized simple materials to interpret the space for the brand AROMA DREAM, and brought customers amazing experience for the body and mind.
∇ 門頭效果圖 storefront rendering
∇ 一層平麵 1F plan
∇ 二層平麵 2F plan
∇ 三層平麵 3F plan
完整項目信息
項目名稱：AROMA DREAM泰寐
項目類型：泰式按摩水療店（社區店）
項目地點：中國廣東深圳市南山區公園路104號玫瑰園5棟街鋪
項目麵積：共190平方米（1F／49平方米；2F／24平方米；3F／117平方米）
設計公司：燈燈燈凳（深圳）創意有限公司
主要創作：孫偉忠（John Sun）
項目主要團隊成員：朱爾年Renee Zhu（負責品牌定位）、張劍鋒Kelvin（負責圖紙深化）陳建威（負責現場執行）、林衍津Eyes（平麵設計師）
攝影：Will Wong
主要材料：灰色水磨石預製板/墨綠色複古瓷片/香檳金拉絲不鏽鋼/彩色呼吸光纖燈裝置/黑色拉絲還鏽鋼/黑色鵝卵石/黃銅片/黃銅管
Project name: AROMA DREAM
Category: Thai Massage & Spa (community-based)
Location: Building 5, Rose Garden, No.104, Gongyuan Road, Nanshan District, Shenzhen, Guangdong, China
Project area: 190 sqm (1F: 49 sqm, 2F: 24 sqm, 3F: 117 sqm)
Design firm: DDDD Creative Studio
Chief designer: John Sun
Major project team members: Renee Zhu (brand positioning), Kelvin Zhang (detailed drawings), Jianwei Chen (on-site execution), Eyes Lin (graphic design)
Photography: Will Wong
Main materials: prefabricated terrazzo panesl, dark green ceramic tiles, champagne gold and black brushed stainless steel, chromatic fiber optic lights, black pebbles, brass sheets and tubes
