CLAP Studio | 香港HER時尚品牌店-設計風向

HER商店是設計師Hilary Tsui為當代女性打造的零售空間。她的目標是將她的兩種激情結合在一起：時尚和美食。商店坐落在繁華的香港時尚步行街的中心，將最新的時尚與咖啡角結合在一起，一邊休息一邊享用該品牌的原創飲品。在與Hilary Tsui的幾次研討後，我們提煉出了體現HER本質的三個關鍵點：女性氣質、純潔和力量。從這三個關鍵點出發，我們把她想象成一個蜿蜒的風景，有著雄偉的山脈和純淨的材料。我們把她想象成火星，一個女性化的神秘空間。

HER is the desire of stylist Hilary Tsui to create a retail space dedicated to contemporary women. Her goal was to unite her two passions in one place: fashion and gastronomy. That’s why HER, located in the centre of the Fashion Walk of bustling Hong Kong, combines the latest fashion with a coffee corner for resting while enjoying an original drink from the brand. After several workshops with Hilary Tsui, we extracted three key points that reflected the essence of HER: femininity, purity and strength. Starting from these three key points we imagine HER as a sinuous landscape, with imposing mountains and pure materials. We imagine HER as the planet Mars, a feminine and mysterious space to discover.

CLAP Studio與HER的目標是將用戶帶到一個新的星球，為此，我們設計了一個完整的室內體驗。從體現內部山區景觀的立麵到用戶收到他們購買的真空包裝的瞬間，就像一次太空旅行。兩個完美的鋁蓋拱門邀請用戶進入這個新的宇宙。一邊是離開HER的咖啡角，另一邊是直接進入這個新星球。

The goal CLAP Studio with HER is to transport the user to a new planet and for this, we designed an entire experience with the interior. From the facade that embodies the mountainous landscape of the interior to the moment in which the user receives their purchase vacuum packed as if it were a space trip. Two perfect aluminium covered arches invite the user to enter this new universe. On one side is the take away from the Coffee Corner of HER and on the other the direct entry to this new planet.

對於室內設計，我們從地板上的赤陶土磚網格開始，不同高度的“幾何沙丘”從這裏生長。這些紅色的“山脈”既是為了展示產品，也是為了在香港市中心購物一天後可以放鬆一下。小的白色“睡蓮”生長在山上，作為展台來突出產品。從屋頂下來或從山上升起的衣架是白色的波浪狀輪廓，用於固定產品之間的間隔。

For the interior design, we start with a grid of terracotta tiles on the floor from which geometric dunes of different heights grow. These reddish mountains serve both to expose the product and to sit back and relax after a day of shopping in downtown Hong Kong. Small white water lilies grow from the mountains in order to serve as stands to highlight the products. Coat racks that come down from the roof or rise from the mountains are white wavy profiles that fix the separation between the products.

HER的內部被分成兩個區域。第一個是運動鞋島、運動服區和咖啡角。第二個是HER精品店，這個區域有一個拱門形狀的大鏡子，還有許多架子，上麵擺放著珠寶和配飾。在精品店裏，你可以找到Anais Jourden、Pushbutton或Chance等獨立服裝品牌。HER是一種體驗，包含了用戶的五種感覺，將他們帶到一個新世界。未來就在眼前，歡迎來到HER的星球。

The interior of HER is divided into two zones. The first one is the most dynamic area in which Sneaker Island, the activewear and the coffee corner are located. The second one is the HER boutique, an area that has a large mirror of the shape of an arch and islands of stands on which jewellery and accessories are exposed. It is in the boutique in which one can find independent clothing brands such as Anais Jourden, Pushbutton or Chance. HER is an experience that embraces the five senses of the user to transport them to a new world of discovery. The future is now, so welcome to planet HER.