LOFT中國感謝來自 Gamania Brand Center 的展館項目案例分享：
人為什麼不冒險？若非那群願意冒險的人們，人類至今依舊隻是活動在非洲東側一隅的一群猩猩。橘子關懷基金會相信冒險的價值，堅持作大夢的精神，2008年以長征北極作為夢想開端，曆經十年不同的極限挑戰，2018年決定組建「前進南極點長征隊」，為台灣冒險史立下新的裏程碑。
Why do people not embark on adventures? If it were not for those who were willing to risk their lives for the sake of adventure, human beings would have never left the confines of Eastern Africa. The Gamania Cheer Up Foundation believes in the value of adventure, and insists on everyone daring to Dream Big. Ever since the completion of the Polar Challenge in 2008, we have taken on various extreme challenges over the years. In 2018, for the Tenth Anniversary, we decided to assemble a team for an Antarctic expedition, writing a new page in history for Taiwanese adventurers.
所有追夢的痕跡都該被記錄下來。「南極冒險展」將「30天」的極限田野經驗，及「2年」訓練及後勤籌備階段的資料，從體驗策展的觀點，藉由展場設計及影像敘事，設計「挑戰任務的艱難」、「天候地形的險峻」及「夢想行動下的號召」等展覽單元，深刻描繪「前進南極點長征隊」的冒險過程。
The realization of any dream should be well-documented. The exhibition by the Gamania Cheer Up Foundation, titled “Gamania Antarctica Expedition” was curated for this very reason. It has been divided into three themes: “Risks of the Expedition”, “The Menace of Nature”, and “The Calling of a Dream.” The project depicts all aspects of the 30-day adventure and the 2-year plan for “An Expedition in Antarctica”.
入口創造曲折狹窄的通道，讓觀者隻能一人且不易地進入展場；「曲折」象征通往冒險夢想的道路不會是直線，「狹窄」的設計也暗指隻有靠自己堅持走下去才能抵達終點。
At the start, a narrow, winding passage leads visitors into the exhibition, making it difficult to take a straightforward route or to walk side-by-side. This alludes to the fact that the path to fulfilling one’s dream is never smooth, and self-reliance is the only way to reach a destination.
單元內容展示了「前進南極點」的計劃籌備及實地冒險之第一手資料，包含：曆史研究、地形探勘、路線規劃、風險評估、移地訓練、通訊測試、裝備采購及緊急應變措施。為將南極冒險的知識及經驗推廣給社會大眾，將其科普內容轉化成簡易的圖文展示，並於現場展示橘子南極點長征隊的裝備，例如：頭套、麵罩、手套等，讓其觀者能感受南極挑戰的險峻與困難。
For the main body of the exhibition, the focal point is the issues that needed to be tackled before and during the trek. This is seen in the display, which contains first-hand material related to the expedition, including: the history and topography of Antarctica, route planning, risk management, training, communication devices, equipment procurement, and emergency management. To effectively spread knowledge and share the experiences gained from the expedition with visitors, images and texts in easy-to-understand language are used. Moreover, there is headgear, facemasks, gloves and other items that were used during the expedition for visitors to behold, providing a rough idea of how difficult this challenge was.
酒吧通常做為冒險者號召資源、計劃交流、交誼之地，「一起去南極bar」展區則是還原冒險前的號召情境，一開始先藉由三位南極探險家的介紹，引導觀者了解百年前的冒險故事，展區中情境裝置能更深刻感受為夢想行動及勇於挑戰的氛圍。
There is also a “Bar for Adventurers” that reconstructs a recruiting scenario before an adventure, as that is what a bar is for adventurers – a place to call for new members, conceive plans, and to form intimate associations with one another. In this part of the exhibition, three Arctic explorers are introduced so that visitors can familiarize themselves with early expeditions to the poles generations before, while the set and properties of the bar create an atmosphere that further prompts visitors to dauntlessly continue following their dreams.
不僅如此，南極點長征隊在2018年11月出發，南極冒險展在同年12月開展，以「有機性」策展方式，隨著長征隊挑戰進度，實時豐富展覽內容，更動態地敘說前往南極點冒險的旅程。
Additionally, since the Expedition Team departed for Antarctica in November of 2018 and the exhibition opened in December that very year, a dynamic approach was adopted where the display is continually updated with the progress of the expedition. That way, it feels like it truly is an ongoing journey.
南極冒險展期望可以在觀者心中種下勇於追求夢想的種子，南極點將轉化為「為夢想冒險」的代名詞，激勵社會與次世代，喚起曾經在人類DNA裏存在過的冒險精神。
In essence, this exhibition attempts to sow the seeds of adventure in the hearts of every visitor that attends. We hope to transform Antarctica into a symbol of the risks one takes for their dreams, stirring the spirit of adventure inherent in the DNA of all human beings.
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完整項目信息
項目名稱：南極冒險展
業主：橘子關懷基金會
設計統籌團隊：Gamania Brand Center（http://gamaniabrandcenter.com/）
創意總監：陳秉良
設計執行：
– Gamania Brand Center – 洪玉倢、陳又瑋
– 光洋波斯特國際展覽股份有限公司
– 善良製造 – 楊淳淳
– 張嘉年
– 吳苑瑜
項目地點：橘子集團總部（台北市內湖區瑞湖街111號）
項目類型：展覽
項目麵積：330平方公尺
項目造價：台幣約500萬
完工時間：2018. 12
攝影：
– 展館空間：汪德範
– Gamania南極冒險（4張）：由橘子關懷基金會提供
Project Name: Exhibition of Gamania Antarctic Expedition
Owner: Gamania Cheer Up Foundation
Design & Coordination Team: Gamania Brand Center (http://gamaniabrandcenter.com/)
Creative Director: Eric Chen
Design Implementation:
– Gamania Brand Center – Jade Hong, Jack Chen
– KY-POST
– Is Good Thing – Caroline Yang
– Chia-Nien Chang
– Yuan-Yu Wu
Project Location: Gamania Group Headquarters, No. 111, Ruihu St., Neihu Dist., Taipei City, Taiwan (R.O.C.)
Project Type: Exhibition
Project Area: 330 m2
Project Cost: 5 million NT dollars
Completion Time: December, 2018
Photography:
– Exhibition Space: Te-Fan Wang
– Gamania Antarctic Expedition (4 images): provided by Gamania Cheer Up Foudation
