“啤酒遊樂園”（Playground Brewery）項目最初源於業主希望給顧客提供新鮮啤酒的目標。項目旨在重燃顧客於店內品到美味啤酒時的純粹喜悅感。為實現這一目標，“啤酒遊樂園”在他們的線下快閃店中，提出了“喝好玩好”（Drink Better, Play Better）的宣傳標語，配合實體的遊樂空間，以給顧客提供愉悅的消費體驗。同時，得益於此，“啤酒遊樂園”正日益成為韓國精釀啤酒業冉冉升起的一顆明星。
Playground Brewery began with the goal of delivering refreshing beer to more consumers. Its mission is to help customers rekindle the sense of pure joy through a sip of delicious beer in its stores. To realize these objectives, Playground Brewery launched in the market with the slogan “Drink Better, Play Better,” and has been providing entertaining spaces for consumers who seek to have fun times, and became a rising brewery in the Korean craft beer industry.
在設計“啤酒遊樂園”線下快閃店時，Glamo Studio提出了一種全新的空間模式和品牌策略，旨在讓更多的人能同時享受到啤酒的樂趣、商店的舒適、以及遊樂區的玩樂設施。
In designing Playground Supermarket, Playground Brewery’s pop-up store, glamo studio developed a new type of space and branding strategy for more people to enjoy beer in a fun and relaxed supermarket and playground setting.
Glamo Studio將集合貨牆的設計語彙置入“啤酒遊樂園”線下快閃店的設計中，旨在喚起顧客舊時於小店內購買零食的美好回憶。同時，為了將啤酒與這樣的回憶場景相結合，設計師將常見的塑料籃框進行了堆疊處理，以創造一個有如超市，亦似遊樂園的實體空間。
Playground Supermarket invokes the image of little whole-in-the-wall supermarkets that we used to drop in to buy snacks: glamo studio reinterpreted this atmosphere for Playground Brewery. To link the image of supermarket with beer, we stacked familiar plastic boxes to create a space that is both a supermarket and a playground.
∇ 平麵圖 plan
∇ 爆炸分析圖 axon
完整項目信息
項目名稱：Playground Brewery Pop-up Store
項目位置：韓國首爾
項目類型：餐飲空間/快閃店
完成時間：2019
項目麵積：83平方米
設計公司：Glamo Studio
攝影：Glamo Studio
