為了吸引年輕一代租車、購車，豐田在日本名古屋推出概念店“Drive To Go”，這是一個半餐飲、半租車的實體店。該店位於大學附近，正是年輕人的聚集區，豐田的思路是，盡管年輕人還沒到買車的年紀，但是在為他們提供一個可以休息的場所的同時，也讓他們能在這裏租車、體驗車。通過與朋友在這個空間閑逛，年輕人將受到啟發，一起開車去城郊。
The purpose of this store is to offer automotive experiences to young people who generally lack contact with cars in their daily life. The space inside the store is decorated with sophisticated glamping imagery. By hanging out with friends in this space, young people will be inspired to go on driving trips out to the outskirts of town together.
該項目不是簡單地設計一個空間，而是為年輕人創造了一種新的服務。它包括品牌設計、室內空間設計、網頁設計、菜單開發、咖啡廳設計和租車方案開發等。
Rather than simply designing a space, this project creates a new kind of service for young people. It represents a communication design, and a new business design for Toyota Motor Corporation. Our design experience has a wide range, including brand design, interior space design, web design, menu development, cafe tool design, and car rental program development.
最初，豐田汽車公司的要求是為年輕人建立一個汽車展廳。然而，我們建議“設計一種體驗”，而不僅僅是創造一個汽車展廳，而是創造一個年輕人想要花時間和被啟發去坐汽車旅行的氛圍。因此，這個項目轉變為一個新的服務創造項目，涉及到豐田汽車公司的各個部門，最終被實現為一個由豐田汽車公司直接管理的商店。
Initially, the request from Toyota Motor Corporation was to establish an automotive showroom for young people. However, we proposed to “design an experience” that went beyond just creating an auto showroom, instead creating an atmosphere where young people would want to spend time and be inspired to take a trip in a car. Thus, this project transitioned into a new service creation project that involved various Toyota Motor Corporation departments, and eventually was implemented as a shop directly managed by the Toyota Motor Corporation.
完整項目信息
項目名稱：Toyota: Drive to go, Nagoya
項目位置：日本名古屋
項目類型：商業空間/體驗店
完成時間：2017
建築麵積：170平方米
設計公司：ARCHICEPT CITY
