LOFT中國感謝來自 BloomDesign綻放設計 的餐飲項目案例分享：
“每一次，我都不是在做一個有形的空間規劃，每一次我都在構建一個心中的美好世界！” —— BloomDesign創意總監 李寶龍
“For each project, I don’t merely work to figure out the spatial planning, but more importantly, to create the beautiful world in my heart.” — Li Baolong, Creative Director of BloomDesign
喜茶作為新潮茶飲的代表品牌，在消費場景體驗方麵做的非常成功，不斷為消費者製造更多驚喜的同時也形成了強大的品牌勢能。喜茶“千店千麵”背後的品牌邏輯卻始終如一，傳達給消費者的感受永遠圍繞“酷”、“靈感”、“設計”、“禪意”這幾個關鍵詞而展開。
As a representative of new-style tea-drink brands, HEYTEA is very successful in creating fantastic spatial experiences for customers in its stores. Through working to impress and surprise the customers, HEYTEA has greatly enhanced its brand visibility and potential. Each HEYTEA store is unique and has a different appearance, but are all designed centering on four key words — “cool”, “inspiration”, “design” and “Zen”, which constitute the brand’s concept.
∇ 概念圖 Concept diagram
山水意境之美 Artistic conception of “Shanshui”
BloomDesign綻放設計與喜茶合作的廈門磐基名品中心店以一種全新的，不同於以往的視覺風格來詮釋喜茶的品牌精神。綻放設計希望在廈門的山海印象與古老的茶文化之間找到某種關聯。深度挖掘茶文化的時代性表達，用年輕化的設計語言傳遞喜茶現代禪意精神中的“東方意境之美”。
As approaching this project, the HEYTEA store situated at Paragon Center, Xiamen, China, BloomDesign adopted a brand-new visual style to interpret the brand’s concept and spirit. The designers tried to find some connection between traditional tea-drinking culture and the impression of Xiamen — featuring broad sea and multiple mountains. Besides, they strove to explore a contemporary expression of tea culture, and utilize youth-oriented design languages to convey the beauty of Oriental artistic conception, which is a part of HEYTEA’s modern Zen spirit.
從印象到元素，“山之樸拙”，“海之沉寂”、“茶之簡素”從對廈門的印象中提煉設計核心元素，以此來構築一個山水世界。
By extracting elements from silent sea, sober mountains and tea as well as applying them to the interior design, BloomDesign created a “Shanshui” world.
自然的意誌 Will of Nature
空間中大麵積使用天然元素，石與木的肌理作為空間的皮膚，或溫潤、或粗獷、或精致、或自然。樸質自然而近乎於本質的自然元素。手能夠接觸的部分，軟硬，冷暖，圓潤，光滑或粗糙，不同尺度、厚度和溫度，一切都會根據時間和質地的不同，給消費者帶來觸覺上的愉悅。空間的質地和色彩都源自於材質，它本身體現著自然的意誌，俞是回歸自然，俞是能感受到自然的溫度。
Natural elements were widely utilized in the space. The grains of wood and stones give the space unique textures, either smooth or rough, delicate or austere, soft or solid, warm or cool, thin or thick, all of which can be perceived by customers as they touch the surfaces in the space, hence providing varying and pleasant tactile experiences for them. The textures and color palette of the space are derived from the materials, which not only showcase the will of nature, but also the return to nature.
摒棄繁雜 Getting Rid of Complexity
我們為了使消費者可以享受喝茶的純粹樂趣。空間中摒棄繁雜與裝飾，為的就是要給消費者在體驗過程中帶來更多靈感，喚起消費者豐富的想象力。
BloomDesign didn’t introduce complicated and superfluous decorations into the space, with a view to letting consumers enjoy the pure pleasure of tea drinking, bringing them more inspirations and arousing their imagination.
城市山水 Urban “Shanshui”
枯石中半遮半掩的一抹綠枝，讓人暫時脫離喧囂，感受“城市山水”的神韻所帶來內心的片刻寧靜，以及喜茶所帶來的那份靈感！
The green plants dotted in the space awash with stones enable customers to get away from hustle and bustle temporarily, find inner peace in this charming urban “Shanhui” space, and gain inspirations from HEYTEA.
BloomDesign綻放設計師法自然，敬畏自然。自然中一切，俞是回歸自然，俞是能感受到自然的溫度！
As approaching the design, BloomDesign respected and learned from nature. Everything comes from nature. The more we return back to nature, the more we can feel its warmth.
∇ 平麵圖 plan
完整項目信息
設計公司：BloomDesign綻放設計
創意總監：李寶龍
主創設計：南鴻天
設計策劃：陳小虎
設計團隊：邱文娣 廖文傑 趙一川 陳曉鬆
燈光設計：丁潔
影像裝置創作團隊：CT.LAB
項目地址：中國•廈門
建築麵積：268㎡
完工時間：2019.5.20
攝 影：胡境森
Design firm: BloomDesign
Creative director: Li Baolong
Chief designer: Nan Hongtian
Design planning: Chen Xiaohu
Design team: Qiu Wendi, Liao Wenjie, Zhao Yichuan, Chen Xiaosong
Lighting design: Ding Jie
Video installation: CT.LAB
Project location: Xiamen, China
Project area: 268 m2
Completion time: May 20, 2019
Photography: Hu Jingsen
