LABOTORY | 首爾樂天百貨291攝影零售店-設計風向

樂天百貨以其一係列令人印象深刻的高端品牌而聞名——這確實是Gucci和Balenciaga的領地。但有一個全新的領域正試圖提供服裝和配飾無法提供的東西：擁有係列藝術品的想法。

The Lotte Department Store is well known for its impressive array of high-end brands under one roof — this is, indeed, Gucci and Balenciaga territory. But there is a brand new space that is attempting to offer something that clothes and accessories cannot: the idea of owning serial art.

進入291Photographs，這是一個銷售相機、照片和圖冊的零售空間。這個438平方米的場地由總部位於首爾的Labotory設計，很快就受到了顧客的歡迎，不僅是因為它的整體布局——在樂天的常規產品中，它看起來確實格格不入——還因為其展示元素的多元之美。

Enter 291 Photographs, a retail space that sells cameras, photographs and photo books.The 438-sq-m spot, designed by Seoul-based firm Labotory, has been a quick hit with shoppers, not just for the juxtaposition of it all — it does look out of place in the middle of Lotte’s usual offerings — but also for the complex beauty of its display elements.

這是因為，通過這些功能，空間試圖講述攝影的故事。例如，主要的一個叫做取景器，是指相機頂部的小正方形玻璃，用來觀察照片中應該包括什麼。在291，取景器是由透明和半透明材料重疊設計的，以便從不同的角度創建不同的透視圖。

That’s because, through these features, the space tries to tell the story of photography. For example, the main one is called Viewfinder, a reference to the small square of glass on top of a camera used to see what to include in the picture. At 291, the Viewfinder was designed by overlapping transparent and translucent material in order to create alternate perspectives from different points of view.

除了照片、精選的相機和專業設備外，這家店還提供諸如研討會等教學活動，你現在可以理解為什麼它會成為專業收藏家和攝影愛好者的天堂了。

Besides photographs and a selection of cameras and specialised equipment, the store also offers didactic activities such as seminars — you can now understand why it’s become a haven for both dedicated collectors and photography amateurs.