多倫多Goop MRKT是Gwyneth Paltrow品牌Goop的臨時實體店,銷售一係列美容產品、家居用品和服裝。由當地公司Yabu Pushelberg設計,臨時占地121平方米,工作室用裝飾軟化了這個空間,給人的感覺就是一個舒適的家庭,有許多桌子、植物和地毯。
Goop MRKT Toronto is a temporary brick-and-mortar store for Gwyneth Paltrow’s brand Goop, which offers a range of beauty products, home goods and clothing for sale.Designed by local firm Yabu Pushelberg, the temporary 1,300 square-foot (121-square-metre) shop has been built in an existing store, which the studio has softened with a decor that is reflective of a cosy home, with numerous tables, plants and rugs.
“腮紅色是我們和Goop共同決定的——這是一種自然、健康的色調,我們覺得能很好地詮釋了品牌。”“這也是一種與慈悲和忠誠相關的顏色,當你走過時,你會感受到這種顏色所散發出的感覺——和平,靜止和開放。”George Yabu說。
“The MRKT was designed for the Goop shopper,” George Yabu told Deezeen, who founded the studio with his partner Glenn Pushelberg in 1980. “Blush pink was a mutual decision between us and Goop – it’s a natural, healthy tone that we feel translates well to the brand.””It is also a colour associated with compassion and loyalty and when you walk through, you absorb the feeling the colour exudes – peace, rest and openness.” he said.
這個長方形的商店有幾個大桌子,上麵擺滿Goop精選的商品。內置擱板和角落為產品提供額外的展示空間。Goop與CB2合作設計的Avorio ivory水泥邊桌占據了一半的空間。附近是一個幾何形狀的混凝土清洗站,供客戶試用產品。
The rectangular store features a handful of large tables filled with Goop-curated items. Built-in shelves and nooks offer additional display space for products.An Avorio ivory cement side table designed by Goop in collaboration with CB2 fills one half of the store. Nearby is a geometric concrete wash station for customers to try out products.
質樸的大型編織燈具,籃子和黃麻地毯為您帶來了自然的感覺。
Rustic touches large woven light fixtures, baskets and jute rugs add a natural feel throughout.
完整項目信息
項目名稱:Goop pop-up in Toronto
項目位置:加拿大多倫多
項目類型:商業空間/快閃店
設計公司:Yabu Pushelberg
建築麵積:121㎡
項目年份:2019