LOFT中國感謝來自 FTA建築設計 FTA Group GmbH 的改造項目案例分享：
上海燈芯絨總廠坐落於上海市楊浦區平涼路2440號，始建於上世紀80年代，由於產業更迭，現已停止運營。為使失落的城市場所重煥生機，讓舊工廠成為有溫度，有影響力，有凝聚力的創新社區，FTA受邀成為燈芯絨總廠的一體化城市更新改造設計方。
Shanghai Corduroy Factory is located at No. 2440 Pingliang Road in the Yangpu District of Shanghai. It was built and put in use back in the 1980s. With the change of industry structure, the factory stopped operating and it was waiting for a reborn. To revitalize the urban old factories, and turn them into a humane, influential and cohesive innovative community, FTA was commissioned to be the integrated designer for the urban renewal of the Corduroy Factory.
設計希望在保留曆史記憶的同時，挖掘場所的個性，提升地塊的知名度與商業價值，讓其成為一個辦公及生活“目的地”。
一係列的設計策略包括：
The design aim was to retain the historical memory and, at the same time, to dig into the personality of the site, enhance the visibility and commercial value, and eventually make it a “destination” for leisure and work.
A series of design strategies include:
在建築沿街麵，設計將原有藍色彩鋼板鋸齒工廠形態加以優化，形成回應燈芯絨記憶形容的立麵肌理，並打造地標性主力店，在向人們訴說著曆史故事的同時，提升了人氣和商業價值。
Along the street, the design optimizes the shape of the original blue stainless steel saw-tooth roof of the factory and creates a facade texture that responds to the memory of Corduroy. Also the design focuses on shops along street, which enhances their commercial value while telling people historical stories.
在項目內街，為解決動線單一且沒有人車分流的現象，設計通過打開局部通道，形成多個出入口，同時讓每一棟建築擁入獨立出入口，體驗庭院式辦公。地麵的景觀設計繼續延續燈芯絨的紋理，向曆史致敬。
In the inner street, in order to solve the challenge of confusing logistics and traffic, FTA designs multiple entrances and exits, while satisfying each building with an independent entrance. Altogether it generates an interesting courtyard working experience.
The landscape design of the pavement continues the Corduroy texture, paying tribute to history.
為降低未來運營風險，設計打造了靈活的空間產品組合，包括將沿街鋸齒形建築的單層空間變成loft空間，提升了現有空間商業價值。
In order to reduce the operational risk, a flexible product portfolio was designed, including transforming the single-storey space of jagged buildings along the street into loft spaces. All these design strategies enhanced the commercial value of the project.
值得一提的是，設計有策略地對建築局部進行優化，比如設計對建築之間的樓梯進行藝術化的處理 – 大膽鮮亮的明黃色不僅讓社區更年輕化，也讓來到此處的人感受到不一樣的美，印象深刻。
The design strategically optimizes the architectural parts, such as the artistic treatment of the bridge across the buildings – bold bright yellow color not only makes the community feel younger, but also more appealing.
此外，FTA為新生的燈芯絨廠量身定製了案名 – 芯工創意，以及項目的視覺係統，LOGO提取建築形態中具有高識別度的“斜紋”圖形，使其產品和品牌形象統一，提高項目的識別度。
In addition, FTA offered tailored branding service for the new Corduroy Factory, including naming (Corduroy Alley) and visual identity. The new LOGO translates the highly recognizable “twill” patterns into the architectural shape to unify the product and brand image, which highly improved the project’s visibility.
改造後，芯工創意不僅在外觀上煥然一新，散發出年輕的氣息，並且擁有了辦公、商業等多元複合的年輕型業態，比如網絡直播服務平台，攝影工作室，建築設計公司，健身工作室，室內設計公司等等，更具創造性與開放性。同時，項目在商業運營價值上也得到了大幅度的提升，改造的投資回報期僅為1.5年，可謂是一個多維度都算成功的城市更新項目。
After the transformation, Corduroy Alley not only takes on a new look and emits a youthful atmosphere, but also offers a wide range of office and business, such as a network live broadcasting service platform, a photography studio, some architectural design companies, a fitness studio, an interior design company, etc. At the same time, the project has also been greatly improved its value as an asset. The investment return period will only be 1.5 years. It can be said that it is a successful urban renewal project in multiple perspectives.
∇ 立麵圖
∇ 平麵圖
∇ 剖麵圖
∇ 細節圖
∇ 芯工創意導視係統設計
∇ 改造前後對比圖
完整項目信息
項目名稱：“上海燈芯絨廠”城市更新——芯工創意園
建築公司：孚提埃（上海）建築設計事務所有限公司 FTA Group GmbH
公司網站：http://www.ftaarch.com/
聯係郵箱：投稿聯係xiaoshan@ftaarch.com 項目聯係dingyang@ftaarch.com
設計時間：2018-04
完成時間：2019-02
主創及設計團隊：FTA建築設計
項目地址：上海市楊浦區平涼路2440號
建築麵積：14000平方米
攝影師：CreatAR Images
合作方：上海絨瑪文化發展有限公司
客戶：上海絨瑪文化發展有限公司
品牌：穿孔金屬網板（SIMON） 陶瓷潔具（AS） 牆麵磚（CIMIC）
