著名室內設計師Faye Toogood受英國奢侈品牌Mulberry委托與創意總監Johnny Coca共同在倫敦打造他們新的概念店鋪。
Faye Toogood, the renowned interior designer, has been appointed by luxury British brand Mulberry to co-create their new store concept in London together with their Creative Director Johnny Coca.
豐富而華麗的空間體現了全新的購物體驗，觸覺環境營造的溫暖氛圍，並鼓勵他們參與和享受商店。
The rich and opulent space embodies a new shopping experience where a warmer atmosphere created by the tactile environment welcomes customers and encourage them to engage and enjoy the store.
Toogood通過向Mulberry原始出生地薩默塞特（Somerset）的理想青翠景觀致敬，發揮了Mulberry的傳統品牌地位。受到英國風景畫風格的啟發，設計師通過並置簡單的幾何體積，形狀，尺度和感覺，創造了強烈的對比。
Toogood played upon Mulberry’s heritage-brand status by paying tribute to the ideal verdant landscape of Somerset, Mulberry original birthplace. Inspired by painterly qualities of British landscapes, the designers created a strong contrast by juxtaposing simple geometric volumes, shapes, scales and sensibilities.
“作為一個英國品牌，我們確實想要一些與我們的曆史相協調的東西，但不是對英國古典風格的詮釋；它更叛逆，更現代，更微妙。我們希望人們在這裏感覺良好，有種賓至如歸的感覺。這是一個舒適溫暖的空間，但它也講述了一個關於我們作為生活方式品牌的故事。”
“As a British brand, we did want something that felt in tune with our history, but not too literal an interpretation of English classical style; something more rebellious and modern and subtle in its references,” says Coca. “We want people to feel well here, to feel at home. It is a comfortable and warm space, but it also tells a story about us as a lifestyle brand. It is a reflection of our new chapter, as we continue to develop our vision of sophisticated, cool, fun.”
主要項目信息
項目名稱：MULBERRY新商店概念
項目位置：英國倫敦
項目類型：商業空間/零售店
設計師：Faye Toogood
