LOFT中國感謝來自 拓維設計 的改造項目案例分享：
佛山素以“南國陶都”著稱，沉澱有上千年的陶瓷文化。擁有純正意大利血統的VIRG casa品牌，旗下擁有意大利最頂級的陶瓷產品，以及純意式風格的全屋訂製供應鏈！
Known as “Ceramic Capital in South China”, Foshan boasts a culture of ceramics for thousands of years. VIRG casa, is a brand that sells upscale Italian tiles and also provides bespoke Italian-style full-house furnishing solutions with its own supply chain.
VIRG casa新展廳位於佛山陶瓷總部基地，拓維設計負責建築、景觀、室內在內的一體化方案執行。他們以“未來家”為概念，打造了人性化與科技化完美結合的世界級品牌總部形象。
The brand entrusted Topway Design to create its headquarters situated in Foshan. From architecture to landscape and interior space, Topway Design offered all-round design solutions. Based on the concept of “Home of the Future”, the design team created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.
內外貫通的自由界麵Freely connected indoor and outdoor interfaces
這是一個舊建築改造項目，共四層，總麵積達4000平方米。外立麵以深灰塗料展現質樸氣質，不規則的矩形開口凸顯韻律感，45度扭轉穿插的網狀黃銅結構更添藝術美感。豐富多樣的立麵構圖使建築物獨具象征性而又與所在環境融合。
Renovated from an old building, the project consists of four storeys, with a total area of 4,000 sqm. Clad in dark grey finishes, the facades present an austere appearance, with rectangular openings of different sizes forming a sense of rhythm. Besides, two brass grid structures are inserted into the facades at a 45 degree angle, enhancing the artistic beauty of exteriors. The external walls feature diverse composition, which helps to create an iconic image for the building and blend it into the surroundings.
項目本身是一個綜合性的商業空間，滿足展廳、辦公和企業文化展示等多重需求。一二樓分別為進口及自有產品展示，三四樓則為辦公與接待。室內設計承襲了建築的開放式特征，各功能空間沿開放軸線自由布局，視線得以全然延展。
The project serves for multiple purposes, which integrates exhibition space, workplace and corporate culture display space, etc. 1F and 2F are respectively used for displaying imported products and VIRG casa’s own-label products, while 3F and 4F function as working and reception spaces. The interior space follows the open architectural design, with functional areas freely arranged alongside axes, which extends the line of sight.
入口大堂以水泥漆天花和水泥磚地麵，體現一種返樸歸真的建築美學觀念。一麵可旋轉的LED牆充當咖啡吧的隱性隔斷，連通水池圍合的下沉式庭院和戶外花園。人的視線與水麵平齊，花木山石猶如小品風景，使其成為吸引訪客駐留的靜隅一角。
In the lobby, the cement tile flooring and the ceiling clad in cement paint embody the aesthetics of “return to original simplicity”. A rotatable LED wall subtly functions as the partition for the coffee bar. There is a sunken area in the coffee bar, which is surrounded by the pool and connected with the outdoor garden. People sitting at the sunken area can see the water surface horizontally. With an open view to the fascinating outdoor landscape, this tranquil area is appealing to visitors.
沉浸式互動場景藝術 Immersive interactive scenes
主接待台以白色仿大理石瓷磚鋪就，與線型燈飾構成厚重與輕盈的對比。雙倍高的深色陶瓷背景牆嵌入了巨幅的LED不鏽鋼飾麵，在鏡麵天花的反射下形成四層中空的視覺效果。動態畫麵使空間在黑白灰的基礎上融入彩色魅力。
The main reception desk is coved with white faux-marble tiles, which forms a contrast of solidness and lightness with linear pendant lighting fixtures above. The double-height dark ceramic backdrop wall is overlaid with LED screens and stainless steel. Reflected by the specular ceiling, it presents the visual effect of a four-storey void. Dynamic images on the screens add bright colors to the space dominated by black, white and grey.
這種動感氣息延續至藝術裝置區，倒錐形的定製玻璃鋼懸浮空中，經由天花鏡麵、牆麵灰鏡和地麵反射，製造出猶如宮崎駿“天空之城”中虛實交錯的未來奇境。而由十二根柱子以三行四列矩陣排布的一座“迷城”，借助LED屏呈現海底、星空、樹叢等沉浸場景，多維五感體驗恰似“城外的人想進去，城裏的人想出來”。
Such dynamic visual impressions are extended to the art installation area. Bespoke inverse-cone-shaped installations made of fiberglass reinforced plastic are hung in the space, which together create an illusion of being between reality and the futuristic wonderland created in Hayao Miyazaki’s animation “Castle in the Sky” via the reflection of specular ceiling and flooring as well as grey mirrors on walls. In addition, 12 pillars constitute a matrix of 3 rows and 4 columns, which appears to be a “Magical City”. The LED screens help to present various immersive scenes including deep sea, starry sky and forest, etc., provide visitors with multiple-sensory experiences, and make “those within the City want to go out, while others outside want to come in”.
∇ 天空之城 Castle in the Sky
∇ 魔幻柱陣 Magical Pillar Matrix
通過藝術與科技的共生，將使用頻率最高的材料融入場景表達，不僅賦予產品以生命力，更以開放的空間姿態激發想象。結合法拉利等意大利品牌展示區，以材質、色調、陳設的寫意組合重現米蘭家具展的先鋒展陳藝術。
Through fusion of art and technology as well as incorporation of most frequently used materials into interpretation of scenes, the design injects vitality into products and can evoke visitors’ imagination with an open spatial form. The areas that display imported products from Italian brands including Ferrari are characterized by coordinated combination of materials, hues and furnishings, which reproduce the pioneering display art at Milan Furniture Fair.
精工匠造傳遞生活質感 Superb craftsmanship showcasing good taste
拾階而上，以“時間流逝”為主題的不鏽鋼峽穀裝置，將空間線索由未來拉回到現在。全手工立體打磨的細節肌理貼合了品牌對極致工藝的追求。三個樣板間圍繞中空區呈環狀分布，以日常人居尺度進行定製產品植入，高端質感的場景體驗中人與物達至和諧。
Stepping up along the stairs, the canyon-like stainless steel installation on 2F leaps into eyes, which is themed on “Elapsing of Time”. The details and grain were refined manually, which coincides with VIRG casa’s pursuit of superb craftsmanship. Three show flats are set around the void area, where the brand’s customized products are displayed based on the scale of human body. Various upscale and tasteful scenes are created in the show flats, providing upscale experience and enabling harmonious interaction between people and objects.
In the display area on 2F, tile products are “protagonists”. The area features orderly arranged geometric blocks, either dense or sparse. The neat interior structures contribute to highlighting the simplistic aesthetic of products. Besides, soft and restrained lighting enriches interior ambience.
∇ 時間之勢 Momentum of Time
展示區以陶瓷產品為核心，通過疏密有致的幾何體塊序列進行敘事。幹淨有力的建築語言突出產品設計的簡約哲學，輔以柔和的間接照明豐富空間意境。品牌自身形象亦借用幾何方塊和平麵視覺，表達去繁入簡的生活態度。方塊盒子上劃出一個洞口製造視覺驚喜，以戲謔的方式塑造一種理性卻不失浪漫的美學。
Visual identity of the brand is presented by the help of several square blocks, conveying its pursuit of a simplistic lifestyle. Moreover, a hole is carved out of a block, which showcases a rational yet romantic aesthetic.
∇ 樣板間 Show flat
辦公區遵循人性化的空間表現形式，從心理角度出發建立員工對空間乃至企業的認同感。以玻璃圍合的中央庭院成為設計亮點，二次改造的天窗同時又是一座淺水池，陽光透過水麵射入庭院，人與自然便在光影蕩漾之間實現了巧妙的融合。
The working space is awash with people-oriented expressions, aiming to let the employees establish a sense of identity and belonging in the space and the company. The glass-enclosed central courtyard is a design highlight. It has a renovated skylight that doubles as a shallow pool. Sunlight penetrates the water surface and falls into the courtyard, thereby creating the interplay of light and shadows and allowing interaction between human and nature.
∇ 平麵布置圖 plan
完整項目信息
項目名稱：VIRG casa總部展廳
項目地址：佛山市陶瓷總部基地
設計主創：李小水 汪誌科
設計團隊：拓維設計
項目麵積：4000平米
設計時間：2018年12月
竣工時間：2019年04月
業主：琟璟家居
攝影師：歐陽雲
Project name: VIRG casa Headquarters
Location: China Ceramic Industry Headquarters Base, Foshan, China
Chief designers: Li Xiaoshui, Wang Zhike
Design firm: FOSHAN TOPWAY DESIGN
Project area: 4,000 sqm
Start time: December 2018
Completion time: April 2019
Client: VIRG casa
Photography: Ouyang Yun
