FWD富士生命保險公司合並其辦公室的主要目標是在東京開始他們的文化,重新定義保險公司的新價值。始終牢記“適應未來的需求”,重點是創造一個鼓勵變革的環境。這個新的東京總部項目不僅遵循和反映了FWD的全球設計標準,還將日本獨特的文化和商業特征融入到概念和工作場所設計中。
FWD Fuji Life Insurance’s main goal of consolidating their offices was to start their culture in Tokyo and re-define new values of life insurance company. With “Adaptation of Future Demands” always in mind, it was focused on creating an environment that encourages changes. Not only to follow and reflect the Global Design Standard of FWD, this new Tokyo HQ project had weaved unique culture & business characteristics in Japan into the Concept & Workplace Design.
秉承“解構與再造”的理念,建立了接待與客戶區設計,以表達公司的新品牌。為了融合兩種不同的企業文化、工作方式和過去與未來,有必要打破傳統的刻板印象,重建新的基礎。天花板和牆壁上出現的新元素不規則地融入室內建築,表達了新品牌的誕生,代表了未來的成長。
With the concept of “DECONSTRUCTION & RE-CREATION”, reception & client area design was established to express the new branding of company. To integrate two different corporate cultures, work styles and past & future, it was necessary to disrupt the conventional stereotypes once and then rebuild new foundation. The construction of new elements emerging from the ceiling and walls was incorporated into the interior architecture irregularly, expressing the arise of the new brand, and represent growth for the future.
顏色和飾麵材料也反映了概念及其品牌形象。回收木板被用於接待處特色牆,以表達公司的曆史深度,利用接待區入口處的9屏顯示監控係統,可在新引進的設施“創新廣場”(展示廳)和宣傳片現場直播。客戶區旨在加強客人和員工之間以及員工之間的溝通。
The colors and finish materials also reflect the concept and their branding images. The reclaimed wood planks were applied for the Reception Feature Wall to express the depth of the company’s history, and it can distribute live event broadcasts that will be held at the newly introduced facility “Innovation Plaza” (presentation hall) and promotional movies by using the 9 screen display monitor system at the entrance of the reception area. The client area was designed to enhance communication between not only the guests and staffs but amongst the employees.
盡管創新廣場等某些區域的氛圍不同,但主要概念可確保整個樓層的統一性。此外,接待處後麵帶有天然木地板的休閑休息區是遊客的等候區,也是一個可以舉辦休閑會議的空間,相鄰的小會議室可以用作電話亭。會議室中各種顏色的擠壓窗框充當相框,捕捉著企業成功的瞬間,反映著企業未來的發展。
Although some areas like innovation plaza have different atmosphere but the main concept ensures the unity throughout the floor. Also, the relaxing lounge space with natural wood flooring at the back of the reception is a waiting area for visitors as well as a space where casual meetings can be held, and there are small meeting rooms adjacent that can be used as phone booth. The extruded window frame at conference rooms with various colors act as picture frames that capturing the moment of success in business, and it will reflect future corporate development.
工作場所的設計是他們未來工作方式規劃的第一步,隨著他們的成長,它可以從沒有分配的辦公桌轉換成自由地址的環境。可以容納未來辦公需求的各種靈活的家具被有意放置在封閉房間的對麵,而不是開放的辦公空間。它來自日本獨特的“隱秘之美”文化,人們不願被人看到或突出。
The workplace was designed as the first step of their planned future workstyle, and it can transform from a non-assigned desking to a free-address environment as they grow. Various flexible furniture settings that can incorporate future office needs were placed opposite side of enclosed rooms on purpose, not in the open office space. It comes from Japan’s unique culture of “Beauty of Hidden”, people not want to be seen or stand out.
完整項目信息
項目名稱:FWD Fuji Life Insurance Offices
項目地點:日本東京
設計單位:System-O Design Consulting
家具設計:Okamura
竣工時間;2018
建築麵積:6000平方米
攝影:Ikunori Yamamoto at Transparency