Storey Studio | 紐約Self-Portrait快閃店-設計風向

由Storey Studio設計的這家紐約快閃店，6米高的木框內懸掛著半透明的白色和粉色蕾絲花邊。這家快閃店位於SoHo區的中心地帶，是Self-Portrait在美國開設的第一家實體零售店。在此之前，該女裝品牌隻能在其網站、倫敦旗艦店或高端時尚零售商處購買。

Translucent swathes of white and pink floral lace hang from six-metre-high wooden frames inside this New York pop-up store, designed by Storey Studio.The pop-up store is located at the heart of the SoHo neighbourhood and is the first physical retail space that Self-Portrait has opened in the United States.Prior to this, pieces from the womenswear brand could only be purchased on its website, in its London flagship store or via high-end fashion retailers.

在設計該紐約的快閃店時，總部位於倫敦的Storey Studio希望帶領購物者踏上“探索、觸摸和發現之旅”。因此，建築的入口通道創造了一個蕾絲的“觸覺迷宮”，當顧客走過商店時，它將他們包圍。“我們想要激發他們的好奇和期待。”工作室的創始人Robert Storey說。

When it came to designing the New York pop-up, London-based Storey Studio wanted to take shoppers on a “journey of exploration, touch and discovery”.A “tactile labyrinth” of lace has therefore been created in the building’s entryway, enveloping customers as they walk through to the shop floor.”We wanted to create intrigue and anticipation from outside of the store,” said Robert Storey, founder of the studio.

薄薄的粉紅色和白色的花邊以不同的長度懸掛著，排列成一個鬆散的同心圓——最內層的花邊板長度最短，讓遊客可以很容易地通過下麵。為了保持花邊麵板的弧形，每片被縫到一個彎曲的金屬杆，通過拉力繩固定在商店兩側的巨大木框架上。

Thin sheets of pink and white lace have been hung at various lengths and arranged in a loose, concentric circle – lace panels in the innermost ring are the shortest in length, allowing visitors to pass easily underneath.To maintain the arc-shape of the lace panels, each sheet is sewn to a curved metal rod. These are attached by tensile wires to huge timber frames that flank each side of the store.

此外，工作室還希望用蕾絲來捕捉品牌服裝的“女性氣質”，這些服裝的特點通常是雕塑般的褶邊、分層的網格和不對稱的裁剪。

The studio was additionally hoping that using lace would capture the “femininity” of the brand’s garments, which frequently feature sculptural frills, layered mesh and asymmetric cut-outs.

改變顏色的LED燈——從柔和的粉紅色到黃色、橙色和紅色——也被用來照亮蕾絲。它們被裝在狹窄的管子裏掛在天花板上。

Colour-changing LED lights – which shift from pastel pink to yellow, orange and red – have also been incorporated to illuminate lace sheets. They hang from the ceiling in narrow tubes.