Doherty | 墨爾本嬰兒用品Marquise旗艦店-設計風向

澳大利亞嬰兒品牌Marquise在墨爾本的Malvern中央購物中心開了一家新的旗艦店，由Doherty Design Studio設計。平靜而沉浸的空間既具有遊戲和懷舊的元素，也具有一定的成熟度，吸引了成年購買者。

Australian baby brand Marquise has a new flagship store in Melbourne’s Malvern Central shopping centre, designed by Doherty Design Studio. Conceived as an inner sanctum with elements of play and nostalgia, the calm and immersive space has a level of sophistication that appeals to adult buyers.

香檳色的粉末塗層配件、旋轉裝置和定製櫥櫃展示了迷你套裝、襪子和鞋子，它們的規模可確保即使最小的商品也不會在陳列櫃中丟失。狹窄的55平方米的空間以一係列中性色調和桃紅色調的“材料連接”為特色，旨在補充而不是分散季節性的作品。瓷粉色紋理的石膏牆突出了牆壁和細木工的柔軟曲線，刷成紅色的瓷磚以圓形圖案從牆壁延伸到地板，定製的彎曲欄杆圍繞室內創建了合理的購物路線。

Champagne-hued powder coated fittings, rotating fixtures and custom cabinetry showcase miniature outfits, socks and shoes, with their scale ensuring that even the tiniest wares don’t get lost amongst the display. The narrow 55sqm space features a series of ‘material junctions’ within a palette of neutral and peach tones, designed to complement rather than distract from seasonal pieces. Porcelain pink textured plaster walls accentuate soft curves in the walls and joinery, blush ceramic tiles move in a circular pattern that continues from walls to floor, and custom curved railings create logical shopping routes around the interior.

彩色丙烯天花板的設計靈感來自20世紀60年代的一個玩具。Doherty的設計總監Mardi Doherty說：“亞克力將光線反射得非常漂亮，我喜歡添加一層懷舊的元素，這對於一個擁有近90年曆史的品牌來說是非常合適的。”

A coloured acrylic ceiling feature is inspired by a 1960s toy. “The acrylic reflects the light so beautifully and I love to add that layer of nostalgia that is very appropriate for a brand that is nearly 90 years old,” says Doherty Design Director, Mardi Doherty.

Doherty說：“禮品站是最重要的，也是商店體驗的中心。我們帶來了慶祝的想法，新生兒的儀式。”

“The gifting station was a big priority and is central to the store experience,” says Doherty. “We have brought the idea of celebration, the rituals of new babies to the store.”