i29 | 荷蘭De Bijenkorf奢侈品百貨商店-設計風向

De Bijenkorf是一家豪華百貨商店，在荷蘭有七家分店，是英國塞爾福裏奇集團的一部分。i29室內設計事務所為阿姆斯特丹商店一樓新建的3500平方米男裝部進行了翻新設計。

De Bijenkorf is a luxury department store with seven branches in the Netherlands and part of the British Selfridges Group. i29 interior architects made the design for the new 3500 m2 menswear department on the first floor of the Amsterdam store.

阿姆斯特丹市中心水壩廣場上的紀念性建築是國家曆史文物。對於幾年來進行的重大翻新工程，英國HMKM公司製定了新的零售策略，KAAN建築師提出了建築願景。出發點是揭開原始建築的麵紗，並開放立麵，以增加日光和與城市的聯係。

The monumental building on the Dam square in the heart of Amsterdam is a national monument. For the major renovation that is going on for some years, the British firm HMKM made a new retail strategy and KAAN architects an architectural vision. The starting point was unveiling the original construction and opening up the façade for more daylight and the connection with the city.

i29的設計是基於建築的建築結構。一個空間“網格”以灰色調的劃分將地板、柱子、天花板和家具連接起來。各個品牌的空間遵循總體結構，但每個區域都具有獨特的色彩和物化效果；產品的有機細分使季節性或銷售展示的臨時重組成為可能。

The interior design of i29 is based on the architectural structure of the building. A spatial “grid” connects floor, columns, ceiling and furniture with each other in a division of gray tones. This structure forms a strong basis for the various installations, shop-in-shops and generic brand presentations in the store, and the new meeting place “Isaacs bar” designed by XML. The “brand stores” also follow the grid, but distinguish themselves in their own materialization. This brings unity to the experience but at the same time ensures diversity, variation and flexibility for specific brand identities within the general structure.