昱景設計 | 出版社的書店-上海中版書房-設計風向

LOFT中國感謝來自 COLORFULL昱景設計 的商業項目案例分享：

項目用地位於外籍商務人士頻繁往來的仙霞路上，是一處400平米左右的空間。

The project, with an area of about 400 square meters, is located on Xianxia Road, where foreign business people frequently go.

一般而言，書店的功能僅限於出售書籍。而出版社，是將書變為作品的製作人角色。如同畫廊或博物館展出藝術家的作品，出版社的書店，也是製作人展出作品的空間。

In general, a bookstore is functioned only to sell books, while a publisher is the producer of the book. The publisher’s bookstore exhibits the works of the book producer, the same as a gallery or museum exhibiting an artist’s works.

方形的書店空間往往會選擇在牆麵上展示書籍。但如此一來，最長的展示麵隻能達到17米。並且，如果隻是在牆麵展示書籍，這與普通書店別無二致。但對於出版社的書店來說，書籍是作品，而不是商品。
為了以更有衝擊力的方式來呈現這些作品，我在四方形的空間中畫出一條對角斜線，由此在空間中插入一麵26米長的大型展示牆，類似於一些歐洲的廣場中央屹立的大型紀念碑。

Bookstores of square space often display books on the wall. But in this way, the longest display surface would only be 17 meters. Also, that would make the project no different from ordinary bookstores.
However, for a publisher’s bookstore, books are works, not goods. In order to present these works in a more impactful way, we drew a diagonal in the square space, thus inserting a 26-meter-long large display wall into the space, which is similar to the large monuments standing tall in some European squares.

同時，這麵大型對角線展示牆也將整個空間分隔為不同功能的兩個部分，一邊是開放區域，一邊是私密區域。

Meanwhile, this large diagonal display wall divides the entire space into two parts of different functions — one is the open area and the other is the private area.

∇ 開放區域Open area

∇ 私密區域 Privacy Zone

天花的造型靈感源自高低有致的東方傳統屋頂形狀。起伏的格柵是大海的波浪，點狀分布的燈光是海麵反射的熠熠星光，由此營造出浩瀚無垠的空間感。

The shape of the ceiling is inspired by the traditional oriental roof shape. The undulating grille is the wave of the sea, while the dotted light is the starlight reflected from the sea, thus creating a vast sense of space.

兩扇落地格子玻璃，一如傳統中式屏風，充滿東方韻味，其造型更與中版書房的logo相呼應。通過明暗、光影以及空間動靜區域的劃分，來創造多樣化的豐富體驗。

Two large pieces of floor-standing plaid glass, like the traditional Chinese style screen, is full of oriental charm, and its shape echoes the logo of China Publishing Bookstore.Diverse and rich experiences are created by the division of light and shadow, and movement and quietness.

今後將是創作者進入市場並進行自我銷售的時代。相較於普通書店，出版社與作家的立場更為接近。我們的設計團隊作為一名創作者，為出版社打造這樣一個能夠向大眾、向世界傳遞作品的空間和機製，對我們來說也是非常有意義、有價值的。

It will soon be an era when creators enter the market and sell themselves. Compared with ordinary bookstores, publishers are closer to writers. As creators ourselves, it is very meaningful and valuable for our design team to create such a space and mechanism for the publisher to deliver works to the public.

∇ 概念圖Concept map

∇ 平麵圖 Plane

∇ 剖立麵圖 Cutaway view

完整項目信息
項目名稱：中版書房
項目地址：上海市長寧區仙霞路345號東方世紀大廈一樓
設計方：COLORFULL 昱景設計
建築麵積：400㎡
公司網站：http://www.colorfull-design.com/
聯係郵箱：cf@colorfull-design.com
項目設計 & 完成年份：2019
主創及設計團隊：趙宗陽、小野良介、張阿平、川合豊、張凡星、李立群
攝影版權：潤土 | 邵鍾瑞
客戶：中國出版集團
品牌：天然超薄石材-YC飾麵板岩；木飾麵-科定；文字青磚-邁創熹實業

Project name：The Orient Publising Book Store
Project location：1F, Oriental Century Mansion, No. 345 Xianxia Road, Changning District, Shanghai
Design：COLORFULL YUJING DESIGN
Gross Built Area (square meters)：400㎡
Website：http://www.colorfull-design.com/
Contact e-mail：cf@colorfull-design.com
Design year & Completion Year：2019
Leader designer & Team：Sunny Zhao, Ryo Ono, Aping Zhang, Yutaka Kawai, Fanxing Zhang，Lily
Photo credits：RUNTU ARCH | Aaron
Clients：China Publishing Group
Brands / Products used in the project：YC Veneer slate；KEDING；NCX