WeWantMore | 比利時KevinShoes零售店-設計風向

為了將一個位於比利時根特的大型工業場地轉變成一個適合多品牌零售商的環境，室內設計工作室采用了一種簡單而有效的策略。總部位於安特衛普的工作室WeantMore通過“劃分和色彩轟炸”的方式設計了這個750平方米的空間。

To transform a large industrial venue into a welcoming environment for a multi-brand retailer, an interior design studio adopted a simple – yet effective – strategy. Creatives at Antwerp-based studio WeWantMore ‘conquered’ a 750-sq-m space in Ghent for Belgian footwear company KevinShoes by ‘dividing and colour bombing’ their way to the end result: the team explains that they viewed the size of the site as a challenge and a solution.

每個產品區都給人略微不同的購物體驗。運動鞋部分由4400塊醒目的藍色磚塊構成，與霓虹燈相結合，營造出一種街頭文化氛圍。精品區展示的是高檔女鞋，這裏的設計更加私密：它是一個隱蔽的立方體，由一堵金屬結構牆隔開，牆上掛著2600米長的半透明彈性繩索。兒童區分為兩個區域，該區域可按比例縮放，這是為孩子們量身打造的，周圍是女鞋和男鞋的產品區走道。克萊因藍配色定義了整個商店，將不同的區域連接在一起。

Each product zone gives way to a slightly different shopping experience. The section for sneakers in particular is constructed from 4,400 bold blue bricks, integrated with neon lights for a street culture vibe. The boutique area, where premium shoes for women are displayed, is meant to be more intimate: it’s a secluded cube, partitioned from the rest of the store by a metal structure wall strung with 2,600 m of semi-transparent elastic ropes. Two zones comprise the children’s area, which is built to scale for tots and surrounded by aisles for women’s and men’s shoes. An Yves Klein-blue colour scheme defines the whole of the store, joining the separate areas under a cohesive hue.