Motley&Fyra l 芬蘭Posti Box自助概念商店-設計風向

在2019年春天，Posti委托Motley設計公司為其新的自助商店提供設計概念服務。Motley請Fyra成為這個項目的合作夥伴。其目的是為網上購物的顧客建造一個新的自助商店。它需要的不僅僅是一排儲物櫃。顯然在赫爾辛基的市中心需要容納超過600個包裹寄存櫃。此外，還需要有試衣間供顧客立即試穿。當從街上往裏看時，該空間還需要看起來有趣，以吸引注意。

In the spring of 2019, consulting company Motley had been given an assignment. Posti wanted the company to design the service concept for a new self-service store. Motley asked Fyra to become a partner in the project. The aim was to create a new self-service store for online shopping customers. It needed to be something more than just a row of parcel lockers. It was clear from the start that the space in central Helsinki needed to accommodate over 600 parcel lockers. In addition, there needed to be fitting rooms for the customers to try their pur-chases on immediately. The space also needed to look interesting to draw attention when looking in from the street.

2019年5月，Fyra開始思考完美自助商店的設計方案。Posti是芬蘭領先的郵政和物流公司，也是該項目的幕後支持者。Motley從創建服務概念的角度著手該項目。Fyra專注於室內空間和功能。Box的整體概念是與Motley密切合作開發的。結果是一個和諧的空間，包裹寄存櫃作為背景，為顧客提供了嚐試購買商品，退貨和寄送包裹的空間。包裝材料的回收利用受到了特別的重視。

In May of 2019, Fyra began to search for an answer to the question of what would the perfect self-service store be like. Posti, Finland’s leading postal and logistics company, was behind the commission. Motley approached the project from the point of view of creating a service concept. Fyra con-centrated on interior architecture and functionality. The overall concept of Box was developed in close cooperation with Motley. The outcome is a harmonious space where the parcel lockers act as a backdrop giving room for the customers to try on their purchases, perhaps make returns and send packages. Special attention has been paid to the recycling of packaging materials.

該空間對於用戶而言既要實用又要直觀。不同的顏色被劃分到不同的活動區域，客戶本能地沿著一條路徑找到他們目標區域。兩家合作公司還著手打造一個視覺上引人注目的內部空間，使其獨立於現有品牌形象而獨立存在，並代表Posti的新身份。

The space was to be functional as well as intuitive for the user. With different colours assigned to different areas of activity, the customer instinctively follows a path finding their way around the facility. The collaborating companies also set out to create a visually compelling interior for it to stand on its own, separate from the existing brand imagery, and to represent Posti’s re-newed identity.

作為消費者，您可以從Box進行在線購物，立即打開包裹，到試衣間試穿衣服。如果您對購買感到滿意，則在回收區回收包裹。如果您想退貨，可以立即進行。沒有麻煩，也不用來回奔波。除此之外，Box還有600多個包裹寄存櫃。它是目前世界上最大的自動包裹寄存器。

As a consumer, you can pick up your online shopping from Box, unbox the parcel immediately and try on the clothes in Box’s fitting room. If you’re happy with your purchase, recycle the parcels in the recycling area. In case you want to return your purchases, you can do it right away. No hassle or commuting back and forth.Besides this, Box has over 600 parcel lockers. It is currently the biggest parcel locker automat in the world.