LOFT中國感謝來自 INdesign Group 的餐飲空間項目案例分享：
那未大叔是大廚是一家精品網紅粵菜餐廳品牌。“ 那未大叔 ”—— 顧名思義，除了是一名講究的粵菜大廚，還是一位深諳生活美學的“藝術家”，締造輕奢生活方式的紳士大叔。
Uncle Chef is a chef is an boutique internet-famous cantonese restaurant.As the name suggests, Uncle Chef is not only an cantonese chef, but also an artist who is familiar with life aesthetics He create luxury lifestyle.
引人入勝的Speakesay“味覺實驗室”Fascinating Speakesay of “ Taste laboratory”
INDESIGN設計師團隊經過分析，決定從“那未大叔”的符號化品牌人設為出發，放棄采用常規的開放式餐廳風格，用欲擒故縱的speakeasy（美國地下酒吧）風格，演繹一處味蕾與冒險精神相碰撞的神秘場所。通過“味覺實驗室”的隱藏式門頭設計，讓室內的空間保持神秘,製造出符合品牌身份的儀式感空間體驗。
After analysis, the designer team decided to start from the symbolic brand design of the brand itself “Uncle Chef” , and abandon the conventional open dining style.Using the speakeasy style of playing hard to get to create a mysterious place where taste buds collide with the spirit of adventure.Through hidden door head design of Taste laboratory, keep the interior space mysterious and create a ritual spatial experience to match the brand identity .
打造網紅打卡空間的同時，對於“網紅”INdesign抱有一種更為廣域的理解，試圖在速朽的當代設計與潮流中，為“網紅”尋找一些文化的支撐，而“複古”的新事物無疑擁有這種推動現代的宏觀價值。將時光帶回到19世紀，這間仿佛從蒸汽時代穿越而來的神秘實驗室，細節設計無一不表達著那未大叔的Vintage情懷。
While creating internet-famous space, he has a broader understanding of internet celebrity “INdesign” design. We tries to looking for some cultural support for ” Internet celebrity” in contemporary design and trend.And the things new and “retro” undoubtedly have the macro value of promoting modern times.Take time back to the 19th century, this mysterious laboratory seems to have passed through from the steam age. The details of the design all express the feelings of Uncle vantage.
隱藏和獨享正是我們營造“味覺實驗室”初衷，充滿挑戰精神的 blind tiger 總是更能激起那些隱匿已久的本能欲望。保持適當距離感的同時，“真正的主流” 開始變得更加引人探求。
Our original intention of creating Taste laboratory is hiding and enjoying the blind tiger, full of challenge spirit, can always arouse those hidden instinct desires concealed for a long time.While maintaining a sense of distance, the “true mainstream” is becoming more attractive to explore.
正廳入口的開啟機關被設計在實驗器材和天平裝置中。些許玩味、些許挑戰，發現被隱藏線索的成就感，這正是特殊入口帶來的愉悅。
Main hall entrance switch is designed in laboratory equipment and balance device.A little rumination, a little challenge.The sense of accomplishment in discovering hidden clues,which is the pleasure brought by the special entrance.
當暗門開啟，真正的餐飲空間以一種近乎激進的方式敞開。神秘感被精致複古的餐飲氛圍取代，視覺上由典雅綠和香檳金向醬木色的色調轉變也分隔了不同功能空間的界限，隱喻著真正有格調的“那未大叔”登場。
When the secret door opens, the real dining space starts in an almost radical way. The sense of mystery was replaced by the exquisite vintage dining atmosphere. The visual tone change from elegant green and champagne gold to jammy wood color also separated the boundaries of different functional spaces, which implys “Uncle Chef” of real style come on stage.
擁有新古典主義的基因同時又兼具現代美感的魚骨拚風格地磚鋪設的通道，溝通了不同功能與空間畫麵間的轉場，同時也為接待、等候、散座等功能提供了更為充裕的麵積條件。通道左側半隔斷的拱門劃分出了相對封閉式的圍合空間，溝通內外部空間的同時也起到了框景的作用。身處其中空間的私密性與領域感立顯。
The access paved by fishbone style floor tile has both neoclassical gene and modern aesthetic feeling.It not only communicates the transition between different functions and space pictures, but also provides more abundant area for reception, waiting, scattering and other functions.The arch of half partitionon on the left side of the passageway is divided into a relatively closed enclosure space, which not only communicates the internal and external space, but also serves as a frame. The privacy of the space and the sense of the domain stand out once you are in it.
在通道的盡頭我們進入到開放式的用餐空間。半透明的明檔設計滿足了消費者場景體驗感，增加消費者信任度的同時又兼顧了私密性。
We entered the open dining space at the end of the passage.Translucent design satisfies consumers’ scene experience, which increases consumer trust and gives consideration to privacy at the same time.
將“燒瓶”元素運用到燈具的外觀設計中，我們力圖使 “實驗室” 的設計理念貫穿到整體空間的細節設計中。質感溫潤的金色光源經由金箔的再反射嵌入到沉穩的紳士藍幕布中，增添空間的指示性與明亮感的同時碰撞出極具趣味美感的視覺享受。
“Flask”element is applied to the appearance design of lamps and lanterns.we try to make the design concept of “laboratory” runs through the detailed design of the whole space.The golden light source with warm texture is is embedded in the steady gentleman blue screen through the re reflection of gold foil.It increases the indicative and bright sense of space. This collision brings visual enjoyment of great interest and beauty.
創新概念茶飲品牌 DC TEA 和喜鼎水餃也彙集在那未大叔餐廳裏。不同地區合品類的品牌，如何在“味道實驗室”裏實現南北味道跨界融合， 這也成為了一個有趣的空間嚐試。DC TEA 茶飲區域在獨立布局的同時又相對輻射到其他各個空間的安排即確立了其邊界，又保證了功能的聯動。
Innovative concep the tea brands DC TEA and Xiding dumplings are also gathered in Uncle Na’me’s restaurant. How to realize the cross-border integration of North and South flavors frombrands in different regions in the “Taste Laboratory” has also become an interesting space attempt. The independent layout of the DC Tea area affects the arrangement of other spaces. It not only establishes its boundary, but also ensures the linkage of functions.
燈光和空間整體色調由暗變明的宴會區。複古格調的窗搭配色澤飽滿的金屬材質，對空間內光的變化作出最敏感的回應。
The banquet area where the overall color of light and space changes from dark to bright. The window of retro style and the metal material with full color make the most sensitive response to the change of light in the space.
為了塑造品牌形象符號，加深消費者的品牌認同，樓頂的吊燈設計我們從那未大叔的品牌LOGO中汲取靈感，使空間設計成為品牌形象的強力表達，品牌風格也可以得到更為一致的貫徹。
In order to create symbol of brand image and deepen the brand identity of consumers, we draw inspiration from “Uncle Chef” brand logo in the design of ceiling chandelier.This makes the space design become a strong expression of brand image, and the brand style can get more consistent implementation.
在通過AI人臉識別技術才能進入的VIP區，我們營造了一個媒介“舞台”, 空間的縱深感引導大廚登場的場景呈現，沉浸式的空間感受由此產生。內嵌式的壁櫥用來陳列紳士大叔的“實驗器材”。半透明的水溶玻璃隔斷製造了在場與隱身邊界的模糊感，連同預留的簾幕索道，使空間在私密和敞開之間實現曖昧的轉換。
The VIP area can only be accessed through AI face recognition technology. We create a media “stage”, where An atmosphere of spaciousness guides the scene presentation of chef,and the immersive space feeling generate. The built-in closet is used to display uncle’s “experimental equipment”. The translucent water-soluble glass partition creates the fuzzy sense of the presence and stealth boundary, together with the reserved curtain cableway, all of which make the sapce realize ambiguous transformation between privacy and openness.
∇ 平麵圖 Plan
∇ 立麵圖elevation
∇ 細部圖details
完整項目信息
項目名稱：那未大叔是大廚深圳店
設計公司：INdesign Group
公司官網：www.INDESIGN-CHINA.com
聯係郵箱：indesign_branding@indesign-china.com
設計時間：2019.06
建築麵積：579㎡
項目地點：深圳市福田區福華路348號 卓悅中心 1棟 L5層L501號
設計總監：Raven Wang
項目總監：Hummer Zheng
設計團隊：國佳、蒙卿、牛豫龍
攝影團隊：INdesign Group
Project information
Project name: Uncle chef in Shenzhen
Design company：INdesign Group
www.INDESIGN-CHINA.com
Company official website:www.INDESIGN-CHINA.com
indesign_branding@indesign-china.com
Contactmailbox:indesign_branding@indesign-china.com
Design time: June 2019
Building area: 579 ㎡
Project location: l501, L5 floor, building 1, Zhuoyue center, No. 348, Fuhua Road, Design Director: Raven Wang
Project Director: Hummer Zheng
Design team: Guojia, Mengqing, Niuyulong
Photography team: INdesign Group
評論(1)
牛逼啊