全球設計風向感謝來自 大森設計 的營銷中心項目案例分享：
“懷”古時文化
汲取蘇式園林門洞幽玄之意境，妙用於此，層次遞進，景中置景，彷如一輪皎潔明月，在與燈光的互相作用下投射映襯出清冽且不失柔美的靈光妙影，與空中流水的滿目倩影，營造出極具空靈之感。
It absorbs the mysterious and artistic conception of the gate of the Su-style garden. It is used for this purpose. The layers are progressive. The flowing shadows create a sense of emptiness.
前廳一側以中國傳統瓦當豐富牆麵渲染神秘，峻深勁利的線條勾勒出深沉內斂的意境感，點綴的絳紅色作為空間序曲的前奏，迎客鬆在自然光線與室內光源的雙重作用下，呈現禦光弄影的恣意，傳遞出本真的藝術之美。
On the side of the front hall, the traditional Chinese tile-rich wall is used to render the mystery, and the sharp and sharp lines outline a deep and restrained mood. The embellished ochre as a prelude to the space prelude, welcomes guests in the dual role of natural light and indoor light sources. Next, it presents the will of Yuguang’s shadow and conveys the true beauty of art.
設計師從中式建築中抽取東方情致，熔鑄打磨，以中軸對稱的空間形式作為基築，在營造縱深感的同時傳達曆史文化的魅力。
The designer extracts oriental sentiment from Chinese-style buildings, casts and polishes, and uses the space form of central axis symmetry as the foundation to create a sense of depth while conveying the charm of historical culture.
“懷”今日安謐
售樓處的沙盤區和洽談區近在眼前。天花將原有建築結構巧妙的包含其中。牆體不經意間的劃分框定出不同的功能。
The sandbox area and negotiation area of the sales office are just around the corner. Smallpox cleverly includes the original building structure. The wall’s inadvertent divisions define different functions.
中式屏風“雨落月明兩不知”的朦朧意境融合書架收納承載的實用功能性，為東方意境之美的鋪敘奠定了柔和的基調。
The dim mood of the Chinese-style screen “Rainfall, Moonlight, and Ignorance” blends with the practical functionality of bookshelf storage, laying a soft tone for the beauty of Oriental mood.
在錯落擺放的書冊典籍與夾畫玻璃屏風的掩映下，穿梭往來的行人被虛化成隱隱綽綽的幻影，而茶藝區氛圍也愈顯神妙幽邃，停在這裏，讀書品茶，花間一壺酒，名士自風流。
Under the scattered books and books and the glass screen, the pedestrians passing by were blurred into an indistinct phantom, and the atmosphere of the tea art district became more and more beautiful and secluded. Stop here to read tea and tea. Jug of wine, famous person.
“懷”寄未來
樂府古辭中曾有詩雲“休洗紅，洗多紅色淺。”卻不想“淡淡微紅色不深”的清雅也別有一番韻味。空間中絳紅色的介入抹去灰調中的孑然，承載著張揚躍動的入世情懷，與正統含蓄的中式情緒以非傳統的方式達成互融，營造充滿戲劇張力的視覺美感。
In the ancient poems of Yuefu, there was a poem “Xiu Xiahong, Xialian red.” Qingya who didn’t want “a touch of red is not deep” should not have a charm. The taupe’s intervention in the space erases the solitude in the gray tone, which carries the enthusiastic feelings of joining the WTO, and integrates with the orthodox and implicit Chinese emotions in non-traditional ways, creating a visual beauty full of dramatic tension.
大客戶接待室牆麵的黛青色與之相呼應，將空間緊密銜接起來，達到混融貫通之境。光與色在不同的介質中穿梭流連，奏響一曲時光的慢搖。在光的對立麵，藝術以另一種形式綻放呈現，搭載新穎的感官體驗，低聲訴說著時空密語。
The daisies on the wall of the reception room of the big client echoes this, and the spaces are closely connected to achieve a blended state. Light and color linger in different media, playing a slow shake of time. On the opposite side of the light, art is presented in another form, carrying a novel sensory experience, whispering the secrets of time and space.
絳紅與黛青是極具東方色彩的色彩，兩色對比相撞，一冷一熱，一靜一動，融合碰撞。用默默無聲的方式，再次強調當代藝術宣揚的自由與未來生活提倡的融合……
Pu Hong and Dai Qing are extremely oriental colors. The two colors contrast and collide. One is cold, the other is hot, the other is quiet, and the movement is fused. In a silent way, once again emphasize the integration of the freedom advocated by contemporary art and advocated by future life …
∇ 平麵圖
完整項目信息：
項目名稱：兆華置業-佳惠懷熙府營銷中心
項目位置：中國懷化
項目麵積：708 m²
設計類型：商業空間/營銷中心設計
完工時間：2019.11
設計公司：深圳市大森設計有限公司
主創團隊：崔端、楊文、劉歡、羅喚春、龍吉偉、符智恒、 邱麗敏、甘思婷
主要材料：鼎石灰大理石、菲拉格慕大理石、雅柏灰大理石、炭燒麵胡桃木、古銅色不鏽鋼、黃銅、絹布玻璃、牆布硬包
攝 影：視方攝影—翱翔
