全球設計風向感謝來自 未知設計事務所 Unknown Design Studio 的買手店項目案例分享：
介質獨立精神的幾何表達
Geometric Expression Of Media-Independent Spirit
迷失 -再定義
Lost – Refined
01/ 項目區位
順德歡樂海岸位於順德規劃中的順德東部新城核心位置。
整體檔次主要由餐飲、娛樂部分引領， 填補市場空白，領先於可預見的競爭項目；零售定位目前順德最高端，麵向順德中高端消費人群及部分遊客。
The Shunde OCT bay is located at the core of Shunde eastern
Because of its catering and entertainment, it can fill the market gap and ahead of the other competitive projects.
Its retail is currently at the highest end of Shunde, and facing the high-end consumer group and tourists .
∇ 項目區位 Project location
02 / 品牌分析
YCC作為一個買手的品牌，它詮釋一種渴望自由與個性化追求的消費趨勢；YCC專為追求精致藝術生活人士而設計，不張揚，不造作；YCC將眾多的品牌彙於一店，力圖展現物質之美，將所有品牌進行高度的融合。在這裏，並不是買賣那麼簡單,更重要是對生活的一種講究與執著。
As a buyer’s brand, YCC explains a consumption trend: desires freedom and individualization; YCC is designed for those people who live in a refined art life or some are understated and practical.
YCC is made up by many different brands, pretending to show the beauty of material. Depending on its unique conception, It is not as simple as buying or selling, but also is a kind of attention and dedication.
∇ Lost & Refined mood board ©木吉
03 / 設計思考
在設計中，設計者認為零售商業場所應當是具備物理屬性與情感屬性。
最終總結出三個主要設計目的：促進消費，提高客戶粘著度以及讓新客戶對品牌產生認知。
對於 Unknown Design來講，商業設計已經不是隻是單純的追求美學設計手法，而更是一種商業消費升級潮流下的體驗設計。因此在開始整體設計之前，便提出了幾個問題：
- 什麼是YCC？
- 使用者消費者與商品/空間產生交互的過程是什麼?
- 途徑和介質又是什麼?
- 比起單純的空間設計手法，Unknown Design認為傳統的美學已經是商業設計的剛需，而基於策略的設計才能夠更好地指導設計與支持設計。
迷失-再定義|Lost & Refined
看到自己—詩意—與已知的自己相遇
發現自己—夢幻—與未知的自己相遇
Base on our design conception, we agree that the retail business place should be physical and emotional.In the end, the main design goal can be concluded in three aspects : promote consumption, increase customer stickiness, and to make new customers aware of YCC.We think that commercial design is not just a pure pursuit of aesthetic, but also an experience based on the developing commercial consumption. Therefore, these 3 questions are what we thought before YCC design:
1. The core conception of YCC brand.
2. The consumer experience in YCC.
3. The unique design. In a word, according to traditional design.
Unknown Design thinks we should pay more attention to strategy-based design, which can guide and support design better.
04 / 呈現效果
∇ “stage 邊界”由兩個金色鏡麵組群組成，激發消費者“挑戰個人感知，引發個人情感反應”。
The stage is consists of two groups golden mirrors , inspires consumers challenge personal perception and trigger personal emotional reactions”.
∇ “Stage”概覽 由兩個獨立試衣間組成獨立區域，模糊邊界。頂部led屏幕成為沉浸式交流區域。©木吉
The stage area is composed of two independent fitting rooms, with blurred borders. The top led screen becomes an immersive communication area.
∇ “Stage”頂部中央設有巨大的Led裝置，變幻出豐富光影效果。There is a huge LED device in the center above stage, which makes rich light and shadow effects.©木吉
當體驗者在“舞台”中央穿行時，空間逐漸變為開闊，金屬材質通過反射屬性將屏幕光影擴充至整個舞台空間，與舞台中央的大衛胸像形成呼應，輕微反射的柔光地麵材質，同時讓空間的視覺延伸最大化，也與立麵材質產生對比。
消費者在體驗過程中探索出更高層次的精神需求，服裝展架給出了合適的消費行為反饋。
When the experiencers across the “stage”, the space gradually becomes wider. The metal material expands the screen light and shadow to the entire stage space through the reflection property. It echoes the David bust in the center of the stage. The maximum visual extension of the lens is also contrasted with the surface material.
Consumers can explore a higher level of spiritual needs during the experience, and the clothing display gave appropriate feedback on consumer behavior.
∇ “Stage”中島陳列細部，頭像與背麵品牌logo產生關聯，產生品牌記憶點，提高品牌識別度。
The details displayed in the middle of the stage, the head image is associated with the brand logo, generating brand memory points, and improving brand recognition. ©木吉
未知設計在本案中選用現代材料來打造氛圍，使用多種反射材質進行結合，讓陳設空間能夠很好地進行不同區域的分割之餘又不失成為一個整體。而在服裝展示的牆麵則使用水泥漆強調出陳列的衣物，避免喧賓奪主。
We used modern materials to create the atmosphere in this case, and uses a variety of reflective materials to combine it, so that the furnishing space can be well divided into different areas without becoming a whole. On the wall of the clothing display, cement paint is used to emphasize the clothing on display, so as to avoid being overwhelmed.
通過舞台區域遊覽至Refined區域，在空間盡頭的前麵產生新的視覺焦點，並提供短暫的停歇與私人谘詢服務，變幻的森林圖像引導著探索的欲望，在暗示著更深層次自我探求。頂麵安置獨立鏡麵是聯動空間中的精神交互介質，與滾動播放的屏幕共同賦予靜態的空間更多活力。
Touring through the stage area to the Refined area, a new visual focus comes to us at the end of the space. It provides short breaks and private consulting services. The changing forest images increases your desire of buying, means a deeper self-search. The independent mirror on the top surface is the spiritual interaction medium in the linked space, gives the static space more vitality.
∇ Refined area，用於展示與體驗訂製服務。Used to display and experience customized services.©木吉
∇ 外立麵總覽， overview of facade©木吉
05 / 設計記錄
∇ 空間示意圖 Space diagram
∇ 爆炸圖 Explosion
∇ 平麵圖 Plan
未知設計在規劃平麵布局的時候，考慮到商業場所不應再局限於傳統的布局，應該將空間體塊打開，動線應該設置得更加自由，因而將傳統放置於角落的試衣間單獨提取出來作為空間分割的物件，試衣間置於空間中部，從消費者使用角度進行考慮也更加便捷高效，從而釋放出更多的空間作為購物區域，使得服裝展示麵積獲得最大化，滿足更多的品牌入駐。舞台設置於店鋪中央，從沿街的兩個立麵均可一眼辨識，也增加了進店體驗。對產生消費的行為帶來積極意義。
We thought that the floor layout should no longer be limited to the traditional one. The space should be more opened and freely. According to this, we placed the fitting room in the corner so that it can be a space-divided object. The fitting room is placed in the middle of the space. It is more convenient and efficient for consumers. By releasing more space as a shopping area, the clothing display area can be maximum, and attract more brands.
The stage is set in the center of the store. You can recognized it from two facades along the street , which also increases the shopping experience, being positive to the consumption.
主要項目信息
項目名稱： YCC Trend Hub商業店鋪設計
項目地址： 佛山順德華僑城
項目甲方： YCC
設計單位： Unknown Design Studio未知設計事務所
設計時間： 2019.04-2019.06
完工時間： 2019.10
項目麵積: 130平米
項目攝影: Muji photographic studio948938470@qq.com
主要材料: 不鏽鋼、特殊藝術塗料、大理石、led屏、瓷磚
家俱合作: 東莞市麗舍木業家具有限公司
道具合作 深圳市萌綠展示道具有限公司
燈光合作 庫奧（深圳）照明技術有限公司
施工單位： EVO Studio
Project Name: YCC Trend Hub
Project Location: OCT，Foshan
Design company : Unknown Design Studio
Design area: 130 sqm
Completion time: October 2019 – june 2019
Designed time: Oct.2019
Photographer: MUJI studio948938470@qq.com
Main material: Stainless steel、Cement paint、Marble、LED、ceramic tile
Furniture cooperation: Dongguan Lishe Co., Ltd
Lighting cooperation: KA LightingCo., Ltd
Stage property: Shenzhen menglv display props Co., Ltd
Construction company: EVO Studio (Foshan) Co.,Ltd
