全球設計風向感謝來自 Creative Studio Unravel 的商業空間（旗艦店）項目案例分享：
幻想這一概念的本體論悖論在於它推翻了主觀與客觀的標準對立。從定義上講，幻想既不是客觀的，也不是主觀的。相反，它是屬於一種不可思議的現象範疇，一種客觀的主觀體驗。斯拉沃熱·齊澤克(Slavoj Zizek)曾這樣描述這種現象：“事物在你看來實際上是客觀的，即使它們在你看來不是那樣的。”
The ontological paradox of the concept of fantasy lies in the fact that it overturns the standard opposition of subjectivity and objectivity. Fantasy, by definition, is certainly neither objective nor subjective. Rather, it falls under the category of an uncanny phenomenon, an objectively subjective experience described by Slavoj Zizek as “the way things actually, objectively seem to you even if they don’t seem that way to you.”
通過材料的冷與厚重、紋理的柔軟與粗糙的鮮明對比，Andersson Bell將緊湊的存儲空間有效地提供了一種奇幻感。這種怪誕的視覺效果脫離了普遍美的幻想，冰冷且枯燥的金屬塊物體既是Andersson Bell的表達工具，也是商店理想價值的暗示。
The tight store space of Andersson Bell effectively provides a sense of fantasy through deploying dramatic contrasts within the space: between cold and heavy materials or soft and rough textures. The grotesque visual which deviates from the fantasy of universal beauty and the cold, arid masses of metal both serve as Andersson Bell’s tools for expression and a suggestion of the store’s ideal values.
∇ 試衣間
∇ 入口處
∇ 藝術家工作室（高端服裝展示區）
∇ 平麵圖
主要項目信息
項目名稱：Andersson Bell Flagship Store
項目類型：商業空間/零售空間(旗艦店)
設計公司：Creative Studio Unravel
公司官網：http://www.studiounravel.com/
聯係郵箱：ydy@studiounravel.com
完成年份：2017年 04月
建築麵積：108㎡
項目位置：38, Seolleung-ro 153-gil, Gangnam-gu, Seoul, Republic of Korea
攝影師：Sunghoon, Han
合作者：Furniture: Ledongil / Artwork: Giseok, Cho / Rug: Fivecomma
主要建材：Floor: Pea Gravel, Carpet / Wall: Cotton Spray, SUS Hairline, Mirror / Ceiling: Cotton Spray, Water Paint
