WGNB l 首爾BoontheShop概念店-設計風向

藝術與時尚之間的關係非常複雜。由於其主要的功能應用，時尚常常難以在藝術界中獲得地位。但是，這種區別正變得越來越模糊，WGNB的Boon the Shop概念（被稱為韓國國際設計師品牌的主要庫存商）質疑了零售商店作為其產品展示櫃的作用。

The relationship between art and fashion is complicated. Fashion often struggles to gain status in the art world due to its primarily functional application. The distinction, however, is becoming increasingly blurred and WGNB’s concept for Boon the Shop – known as South Korea’s primary stockist of international designer brands – interrogates the role of the retail store as a exhibitive showcase for its products.

∇ 概念生成

首席設計師Jongwhan Baek說:“有些人認為衣服隻是包裹身體的‘外衣’，而有些人會把整個房間都塞滿衣服，隻是收藏‘聚集’在一起。對他們來說，衣服不僅是一種功能元素，還是表達個性的工具，或是炫耀社會地位和財富的手段。”

‘Some people regard clothing just as a “cover” that wraps around the body and others would fill the entire room with clothes and just “gather” like a collection without wearing them,’ says chief designer Jongwhan Baek. ‘For them, clothing is not only a functional element but serves as a tool to express their personality or a means to show off their social position and wealth.’

在以前，以設計為主導的櫥窗展示已經成為吸引顧客進入商店的主要方法，而WGNB則將整個Boon Shop商店視為一個概念性空間，該空間優先考慮敬畏度和體驗而不是產品。在稀疏的金屬環境中，很少能看到服裝，這種環境旨在迷惑顧客，讓他們不確定自己身處何種空間。鋼製框架取代了標準的掛杆和擱板，偶爾將衣物作為珍貴的藝術品加以展示。移去掛衣杆和機庫的做法有效地打斷了時尚與藝術之間的界限。

Where design-led window displays have previously formed the primary method for luring customers into shops, WGNB approached the whole Boon the Shop store as a conceptual space that prioritizes awe and experience over product. Very few garments are visible amongst the sparse, metallic environment which aims to disorientate customers and make them unsure of what kind of space they are in. Steel frames replace standard hanging rods and shelving, presenting occasional clothing items as precious artworks to be admired. The removal of clothesrails and hangars effectively distorts the line between fashion and art becomes.

楓木和石材麵板也被框在整個室內，零星的彩色家具為原本冰冷的美學增添了溫暖，並進一步擴展了空間作為展示櫥窗的概念。

Maple trees and stone panels are also framed throughout the interior, with sporadic colourful furniture that adds warmth to the otherwise cold aesthetic and further expands upon the concept of the space as a presentational showcase.