全球設計風向感謝來自 Creative Studio Unravel 的商業空間(品牌宣傳展覽)項目案例分享:

 

我們熟悉的維納斯,以愛與美,富饒女神的身份出現在希臘神話中。我們熟知的維納斯作為“美”的象征,從公元前開始就被記錄在雕塑和圖畫中,不同時代的審美角度對維納斯有著不同的記錄。有時人們說她胖,有時說她瘦,由於對“美”的視角在各個時代都不同,維納斯也因此成為了代表那個時代“美”的象征。隨著維納斯的“美”在近代被概念化後,在多個領域得到了體現。攝影師曼·雷(Man Ray)把維納斯的形象用帶子綁起來,就像一種戀物狂的觀點,從而消除了維納斯神聖的形象。安迪·沃霍爾(Andy Warhol)批評當時的環境把“美”的標準強加於瑪麗蓮·夢露(Marilyn Monroe),並批評通過非原創的方式無限複製及大量生產“美”。

The Venus that we have known appears in Greek mythology as the goddess of beauty and fertility. The Venus who we have known as this symbol of beauty has been recorded to sculptures and pictures since B.C., she has been recorded in various ways according to the perspective of beauty of the eras. Sometimes she was expressed to be a fat, sometimes she was expressed to be a thin goddess. Since the perspective of beauty has been applied differently in every era, Venus has became the representative symbol of beauty for the era. As the content of beauty of Venus has been conceptualized in modern times, go-ahead beauties have been reflected in various fields. Man Ray, a photographer, removed a divine vision of Venus by tying the Venus status up with straps like a fetish point of view, Andy Warhol criticized period circumstances putting the standard of the beauty into Marilyn Monroe and mass-produced beauty through the non-original infinite reproduction.

 

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

 

此次展覽的主題定為“Post Venus”,主要是為了探討從現代到下一個時代的無所不包的“美“。與此同時,Style Nanda 3CE為女性的“美”開辟了方便消費的新渠道。此次推出的“3ce雲朵唇釉係列”也是為了體現其輕薄塗抹的優點而使用了“雲朵”一詞,但這也蘊含了方便和熟悉。如果人們對“美”的印象是輕鬆、方便、熟悉的話,我們也可以把它稱之為“Post Venus”。由此可見賦予12支“雲朵唇釉”的名字而誕生的“Post Venus”的作品為何是用海綿來製作的。海綿的自然格調看起來與“美”是有差距的,不過這恰恰讓該作品毫無隱藏的表現給我們他們的“肉體”。

The main reason that we’ve got the exhibition concept as Post Venus is a trial to talk about all-encompassing beauty from modern times to next era. In the meantime, Style Nanda 3ce has made a route to consume the beauty of women easily. Not only Lip-tints which will be launched this season were named for Cloud to appeal the benefit of wearing lightly, But Also it implies convenience and familiarity. If the beauty is what is able to see easy, convenient and familiar, we could say it as Post Venus. It is the reason why 12 Pieces of Post Venus named 12 clouds lip-tints have designed with sponges which we used to see familiarly. The natural formativeness of sponge which could not be fit with beauty is likely to appeal genuine one’s body to us.

 

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

商業空間,首爾,彩妝品牌店設計,3ce雲朵唇釉,展覽空間,Studio Unravel,項目投稿

 

主要項目信息

項目名稱:3CE Launching Promotion
設計方:Creative Studio Unravel
公司官網:http://www.studiounravel.com/
聯係郵箱: ydy@studiounravel.com
項目設計&完成年份: 2019年 8月
主創及設計團隊:Creative Studio Unravel
項目地址: DDP, 281, Eulji-ro, Jung-gu, Seoul, Republic of Korea
建築麵積: 1,094sqm/330PY
攝影版權: Sunghoon, Han
客戶: 3CE

 

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