B + K l 高端設計師珠寶品牌Âme紐約旗艦店-設計風向

著名的建築師Baranowitz + Kronenberg（B + K）為高端設計師珠寶品牌Âme設計了紐約旗艦店。

Renowned architects Baranowitz + Kronenberg (B+K) have designed the flagship New York showroom for high-end designer jewellery brand Âme which opened on Spring Street, Soho before the holidays.

位於曼哈頓下城的中心，B+K從該地區典型的起伏的鑄鐵外牆的陰影中汲取了靈感。一進入空間，能感覺到中心的不鏽鋼拋光表麵和周邊的鋼鑲板牆之間的強烈對比，這代表了該區域的鑄鐵建築如何與繁華城市的日常生活形成對比。

Located in the heart of Lower Manhattan, B+K took inspiration from the shadows of the undulating cast iron facades typical of this district. On entering the space, the sharp contrast between the stainless steel polished surfaces of the centrepieces and the peripheral steel panelled walls are immediately obvious, representing how the cast iron buildings of the area contrast with the daily life of a bustling city.

商店設計的主題是過去，現在和未來的結合。紐約Soho曆史建築的雙重性與受該建築啟發的尖端現代設計的結合，創造了一個全新的印象，反映了Ame的靈魂。深色的外圍圍護結構與垂直上升的鋼材麵板構成了中央珠寶展覽大膽而抽象的背景。一個單色的調色板，貫穿整個空間，增強了珠寶首飾的效果，反射性的空間布局鼓勵了整個商店的活動。

The main theme of the design of the store is the combination between past, present and future. The duality of the historic architecture of Soho, New York with the cutting-edge modern design inspired by this very architecture, creates an entirely new impression and reflects the very soul of Âme. The dark peripheral envelope of the interior executed with vertically soaring rolled steel panels is a bold and abstract embracing backdrop for the central jewellery displays. A monochromatic palette, present throughout, enhances the jewellery pieces and the reflective spatial arrangement encourages movement through the store.

一進門，就有一種熟悉的感覺，讓顧客有賓至如歸的感覺，並盡可能直觀地穿行於展品之間。為了進一步提高Âme的設計策略，音樂，氣味和觸感都是感官零售體驗中的關鍵要素。英國香水設計師Azzi Glasser為該品牌定製的香水是其永久特色，彰顯了奢華的精髓。

Upon entering, there is a sense of familiarity that allows customers to feel at home and be as intuitive as possible while walking among the displays. To further enhance Âme’s design strategy, music, scent and touch are all key elements in the sensory retail experience. A bespoke scent created by British perfume designer Azzi Glasser for the brand is a permanent feature present throughout, amplifying the essence of luxury.