全球設計風向感謝來自 偏離設計 的商業空間項目案例分享：
MOON 由攝影師/金浩森和文子/於2009年創立，以攝影的視角分享生活的點滴，“記錄你的美好”。新工作室選址杭州濱江，為一個500㎡的空間，由MOON DRINK、金浩森攝影學院、MOON攝影工作室三部分組成。
MOON was founded in 2009 by photographer/Jason and Wen/to share your life from the perspective of photography and “record your beauty”. The new studio is located in BINJIANG HANGZHOU, with a space of 500 square meters and consists of three parts: MOON DRINK, Jinhaosen photography institute and MOON photography studio.
∇ MOON DRINK | Spase
原始建築概況
Overview of original building
原建築為一個層高9m的鋼結構，彩色壓型瓦作為表皮的建築體，一層為6m*16m的長方形空間，二層為16m*25m的方形空間，如何在這個7字形空間裏呈現MOON的專屬形象成為此案的一個重要課題。
The whole space is a 9m high steel structure, the color pressure tile as the skin of the building body, the first floor 6m*16m rectangular space, the second floor 16m*25m square space, how to present the exclusive image of the MOON in this 7-shaped space has become an important issue.
設計邏輯
Design logical
本案以相機為出發點搭建整個空間形態。同時提出三個問題作為核心設計邏輯：
1、如何形成高辨識度的視覺形象與記憶點？
2、如何展現當下的審美標準與品牌特性？
3、如何控製建造成本同時呈現強烈的質感？
This case takes the camera as the starting point to build the entire spatial form. At the same time, we propose three questions as the design logic of this case:
1. How to form a highly recognizable visual image and memory point?
2. How to present the current aesthetic standards and brand characteristics?
3. How to control the construction cost and present a strong texture?
∇ MOON DRINK | Spase
鏡頭作為通道，折射物質空間，經過層層過濾，形成光學影像。
The lens ACTS as a channel, refracting material space and filtering through layers to form an optical image.
∇ 統一材質下的質感呈現 Unified material under the texture of the present
設計概念
Design concept
空間構思從鏡頭、快門、相機皮腔出發作為三大基本樣式，以此展開延伸，將6m*16m的體塊部分作3層劃分，依次為：MOOM DRINK; 攝影學院；攝影工作室。MOOM DRINK區域以大麵積的鋁板與玻璃作為主要材質以獲得極具現代感的空間質感，形成整個品牌的第一視覺體驗。
The space conception starts from the lens, shutter and camera skin cavity as three basic styles, which are expanded and extended, and the volume part of 6m*16m is divided into three layers. Photography academy; Photography studio. The MOOM DRINK area USES a large area of aluminum and glass as the main materials to obtain a very modern spatial texture, forming the first visual experience of the whole brand.
∇ MOON DRINK | Spase
∇ 由相機構件概念延伸設計的室內道具 Interior props designed by extending the concept of camera components
夜晚從外部觀察，整個一層成為一個透明的發光體，使建築呈現懸浮的狀態，營造出具有強烈記憶點的視覺效果。
Viewed from the outside at night, the whole ground floor becomes a transparent luminescent body, making the building appear to be suspended and creating a visual effect with strong memory points.
∇ MOON Photo Studio | facade
∇ 整個一層成為一個透明的發光體 The whole ground floor becomes a transparent luminescent body
空間劃分
Space division
將前端的兩層建築體作為三層劃分，重新確立空間尺度。階梯作為連接三層空間的主要路徑，承擔著三維坐標軸的角色。長方體塊的直向運動呈現階梯的連續狀態，在這個縱向的空間裏，我們設計了一個鏡頭狀的圓形窗，使這個縱向路徑有了橫向的視線，同時鏡頭的形式給窗戶的功能帶來窺視感，形成趣味性的第二空間體驗。
As the main path connecting the three floors, the ladder plays the role of three-dimensional coordinate axis. The straight movement of cuboid blocks presents the continuous state of stairs. In this longitudinal space, we designed a shape lens circular window, so that the longitudinal path has a horizontal view. Meanwhile, the form of the lens brings a sense of peep to the function of the window, forming an interesting second space experience.
∇ Ladder | Space
∇ 長方體塊的直向運動呈現階梯的連續狀態 The straight movement of cuboid blocks presents the continuous state of stairs
攝影工作室
Photo Studio
MOON攝影工作室部分，去除了多餘的造型，留下一個純白的幹淨空間，給人以放鬆感，在滿足功能需求下，屋頂麵切割出長條形的天窗，計算完比例後，在接待區部分增加白色格柵以過濾光線，陽光透過格柵遊走於純白的牆麵，使三維的空間有了一份時間的感知，給原本的物質空間增加了一份詩意。
MOON photo studio, in addition to the redundant modelling, leaving a clean white space, give a person with relaxed feeling, in meet the functional requirements, the roof surface cutting out the rectangular skylight, after calculating the ratio, increase in the reception area part white grille to filter the light, the sun through the grille loiter lily-white wall, make the three-dimensional space has a copy of the perception of time, to the original material of the space added a poetic.
∇ STUDIO | Spase
天窗區域作為整個工作室的中心，營造一種積極的空間氛圍，陽光的攝入豐富了整個空間的表情，同時在心理層麵影響使用者的狀態。
The skylight area, as the center of the whole studio, creates a positive spatial atmosphere. The intake of sunlight enriches the expression of the whole space, and at the same time affects the state of the users on the psychological level.
∇ 光線遊走於白色的牆麵，給物質空間增加了一份詩意 The light walks in white metope, added a sense of time to material space.
∇ Photography local | Spase
結語：
MOON 案列為偏離設計研究如何將品牌在空間裏視覺化呈現的一次新的嚐試，將空間本身作為品牌的闡述，以相機確定為整個概念的原點，通過對形體的拆分，重組，疊加，在空間上予以呈現。
Conclusion:
MOON is a new attempt to deviate from the design and study how to visually present the brand in space. It takes the space itself as the brand’s elaboration, takes the camera as the origin of the whole concept, and presents it in space through the separation, recombination and superposition of the form.
平麵布置
Floor plan
∇ 一層平麵布置圖 | 1F Plan
∇ 二層平麵布置圖 | 2F Plan
∇ 三層平麵布置圖 | 3F Plan
項目信息
項目名稱：MOON Photo Studio
設計公司：偏離設計
聯係郵箱：H2design@126.com
設計時間：2019年9月
竣工時間： 2020年1月
主創設計： 小島
設計團隊： 徐俊彪、李鋼、戚帥奇、蘇榮榮
項目地址：中國 杭州
項目麵積： 500㎡
工程施工： 歐來藝(杭州)裝飾有限公司
項目攝影： 邵煒亮
設計撰文： 小島
項目主材： 鋁板、水磨石、黃銅、亞克力
