全球設計風向感謝來自 如墨設計 的售樓處空間項目案例分享：
中豪五福國際坐落於杭州錢江新城正心，是集企業總部、商務會展、辦公及住宅於一體的世界級城市綜合體。如墨設計為其售樓中心進行室內營造，以會客廳的概念，糅合江南人文色彩與現代主義語彙，鏈接起城市空間的商業使命和藝術價值。
Situated in the center of Qianjiang New Town, Hangzhou, China, Zonhow 5Fook International is a world-class urban complex that integrates corporate headquarters, business exhibitions, offices and residences. The project is its sales center, which was conceived by RUMO DESIGN. Taking “urban living room” as the design concept, the designers blended humanistic charm of Jiangnan (the region south of the Yangtze River) with modern design languages, and integrated commercial and artistic value of this urban space.
空間解構 Deconstruction of Space
建築原始而純粹的張力從外部延伸至室內，設計上運用分裂解析的手法，嚐試在規則之內打破固有的意向格局。入口即以雙動線區別於傳統售樓處，將空間感受與功能需求高效疊加。
An original and pure tension extends from the exterior to the interior. Based on the approach of deconstruction, the designers tried to break the intrinsic spatial pattern within the rules. Different from conventional sales centers, two circulation routes are applied at the entrance, with a view to enhancing both spatial experiences and functionality.
原建築是以商鋪功能為劃分，導致剪力結構牆不規則分布於空間各處，結構梁也對天花高度帶來限製。斜麵、曲麵被創造性地替代牆體分割，開放式布局消解了建築的局限性。
The layout of the original space was formed based on the function of shops, which resulted in disorderly distribution of shear walls throughout the space. In addition, structural beams restrict the height of ceiling. The design team adopted inclined and curved surfaces rather than partition walls to produce an open layout, which effectively mitigated the limitations of the original space.
曲線張力 Tension of Curves
“風雅和詩意浪漫，是我們對整個杭州的印象”，深諳江南美學精髓的如墨設計如此說道。弧形與曲麵元素成為設計語言，構建錯落有致的層次與張力，呼應曲徑流水的場所意境。
“Hangzhou impresses us with elegance and poetic romance”, said the designers, who are well-versed in the essence of Jiangnan aesthetics. Taking curved surfaces as design languages, they endowed the space with a sense of layering and tension, which echoes the ambience of the Jiangnan city.
天花覆上了水波紋的金屬板，宛如湖麵倒映的粼粼波光，隨同曲線處理的界麵分割，將靈動的光韻包裹住。再對比地麵深色的奧巴馬木紋石材，實現輕盈與厚重之間的平衡拿捏。
The ceiling is covered with a metal plate featuring rippling patterns, just like sparkling lake water. The metal plate has curved edges, which enclose the dynamic luster. It forms a contrast the brown wood-grain marble floorings, achieving the balance between lightness and massiveness.
光影流動 Dynamic Light and Shadows
室內照明以隱藏式的線性燈光為主，仿佛以光作畫，描摹牆壁和天花的背景輪廓。光影的明暗虛實也製造出節奏與律動，豐富了簡約空間中的層次和序列感。
The interior space is mainly illuminated by hidden linear light sources, which highlight the contours of walls and the ceiling. The changes of light and shadows generate a pleasing rhythm, enriching the sense of layering and sequence in this simplistic space.
大麵積玻璃幕牆引入充裕的自然光，讓室內外皆能通覽整個空間，淨且靜。角落處的玻璃磚屏風作為點綴，錯落有致的棱角表麵似鑽石，引導光線的變換，為室內增加一道別樣的浪漫。
Large areas of glass curtain walls bring in abundant natural light, making the whole space tranquil and clear, and visible from within and without. Corners are complemented by glass-brick screens, with the diamond-like surface “guiding” changes of light, hence adding unique romance and atmosphere to the space.
藝術集萃 Artistic Space
順應環境氛圍，隱喻性的當代藝術被提煉為視覺象征，對文脈觸覺進行嶄新釋義。在空間的轉換節點置入藝術品，弱化建築的剛硬線條並將空間微妙串聯。
In accordance with the spatial ambience, metaphorical modern art is refined into visual symbol, which reinterprets local context. Artworks are placed at transition nodes of the space, so as to balance the rigid structural lines and link up different areas.
角落的藝術品來源於Arik Levy，由三個抽象的幾何體疊加而成，於行走動線中精心落點。藝術創作概念依附於材質與輪廓的載體，賦予其魔法般的感染力，喚醒身體記憶的空間好感。
The artwork set at the corner is designed by Arik Levy. It is composed of three abstract geometric structures superimposed on another, serving as a visual highlight on the circulation route. Artistic creation concept is combined with materials and contours, thereby generating the artwork. It has a magical appeal, which can evoke enjoyable spatial experiences.
結語 Conclusion
本案基於建築外觀、功能劃分、業態形式進行深度設計，超越單一售樓功能，探索商業邏輯之上的美學呈現。
The project takes comprehensive consideration into architectural appearance, functional division and business forms. It explores aesthetics that goes beyond commercial logic and the function of sales center.
如墨設計以一座承載人居憧憬的美學會客廳，賦予了商業項目更多的空間價值和正向能量。
Through this aesthetic “living room”, RUMO DESIGN brings more value and energy to commercial projects.
∇ 平麵圖
項目信息
項目名稱：中豪五福國際銷售中心
項目地址：杭州市江幹區
空間設計：如墨設計（https://www.rumodesign.com/）
軟裝設計及執行：如墨設計
項目麵積：589㎡
主要材質：奧巴馬木紋大理石、金屬、藝術玻璃
項目攝像：三像攝
Project name: Zonhow 5Fook International Sales Center
Location: Jianggan District, Hangzhou, China
Spatial design: RUMO DESIGN (https://www.rumodesign.com/)
Decoration design & execution: RUMO DESIGN
Area: 589m2
Main materials: wood-grain marble, metal, glass
Photography: Threeimages
