全球設計風向感謝來自 紅山設計 的商業空間項目案例分享：
一棟建於上世紀的維多利亞風格建築見證了上海巨鹿路曆史的變遷，時光給予它年歲的增長，也帶去不同於周圍建築的滄桑感。而在曆經140多年曆史的丹麥家具品牌Fritz Hansen的加持下，百年老宅得以延續生命，並且與人們日常生活的“飲食和休閑娛樂”相結合，用“煙火氣”煥發空間活力。
The project is situated within a Victorian building constructed in the last century in Shanghai. Over the years the old house has witnessed the changes of Julu Road where it sits, while time has given it a sense of history distinguished from the surrounding built environment. Fritz Hansen, a Danish furniture brand that boasts a history of more than 140 years, gives the building new life, and injects vitality into the architectural space by bringing in daily dining and leisure scenes as well as creating a living atmosphere.
延續百年風格內涵 Inherit century-old styles and essence
∇ 爆炸圖 Exploded diagram
飲食、休閑娛樂與家具品牌的結合可謂是一次具有前瞻性的突破嚐試，這在上海是獨一無二的存在。項目與Fritz Hansen形成了不同時空不同領域下的精神互通，而如何平衡Fritz Hansen品牌風格與空間風格是設計師需要考量的。
The combination of furniture brand with catering and entertainment is a forward-looking, creative attempt, resulting in an unparalleled destination in Shanghai. The project echoes the spirit of Fritz Hansen, regardless of time and realm. And a key issue that the designers had to consider was how to balance the brand style and spatial character.
Fritz Hansen彙集了全世界卓越的設計師們，於漫長的發展中沉澱出簡潔、藝術與高品質的產品。紅山設計（HONG Designworks）將這種經典風格應用於二三層空間設計中，空間整體呈現簡潔與現代藝術，同時植入Fritz Hansen家具營造不同的場景氛圍，由此讓每一處細節都精雕細琢，每個空間風格都清晰可辨。
Fritz Hansen has been collaborating with exceptional designers across the world, and has worked out a great many simplistic, artistic and quality products. As approaching the project, the design firm HONG Designworks applied the brand’s classical styles to the design of the second and third floors, thereby producing a space that’s simplistic, stylish and artistic. In addition, Fritz Hansen furniture is brought into the space to create different scenes and ambiences. In this way, every detail is well-crafted, and each area takes on a distinctive style.
以風格各異的Fritz Hansen家具匹配不同包廂的風格，簡潔藝術的場景氛圍讓進入者享受高品質的美食之旅。
Furniture of different styles is matched with distinct private dining rooms, which opens up a wonderful food journey together with the simple and artistic atmosphere.
老宅中經典的建築結構成為可見性的價值參考。設計師選擇還原之前已被破壞的木製結構，重現老宅特色，同時填補空間中歲月遺留下來的痕跡，而在不同的行徑路線中將木製結構向外突顯。
The design referenced the classic building structures of the old house. The designers tried to restore the wooden structures that had been damaged, to reproduce the characteristics of the old building and carry the traces of time in the space. Besides, wooden structures are highlighted along different circulation routes.
室內屋頂在解決木製結構還原的同時，通過設計保證了節能保溫的功能使用和外部美觀。室內的“灰空間”則用來過渡不同功能區域，增加空間層次感，並且完美地解決了室內機電外露的問題。
While restoring the interior wooden roof, the design also ensured its energy-saving and thermal insulation properties and aesthetic appearance. Transitional spaces were created to separate yet connect different functional areas, thereby enhanced the sense of layering for the space and perfectly solved the problem of electromechanical equipment and pipeline exposure.
老宅保留下來的財富——鐵藝雕飾，經過修繕還原成為樓梯防護，與燈光顯現夢幻光影，讓人忘卻煩憂。
Iron-carved embellishments retained from the old house were restored and turned into staircase handrails. The structures generate charming shadows via the interaction with light, and produce a peaceful, calming ambience.
定義生活新方式 Define New Lifestyle
∇ 分區示意圖 Diagram
打造沉浸式一體化購物新體驗，設計師希望顧客能在真實的場景下體驗家具，並且通過不同的場景營造為顧客提供多種選擇，給予差異化感受。
The project aims to create new immersive one-stop shopping experiences. The design team hoped that customers could experience the furniture in real scenes, and provided them with an array of choices and differentiated feelings through sorts of scene creation.
∇ 雪茄吧 Cigar bar
細節中探見維多利亞風格元素。硬木地板鋪設地麵，疊加風格各異的大地毯，烘托不同區域氛圍。裝飾美與自然美完美融合，隨處可見綠植、可供售賣的藝術品和藝術陳設。
Victorian elements are noticeable from details. The hardwood floor and carpets featuring diverse patterns incubate varying atmosphere at different areas. Adornments and nature are merged, as plants and saleable artworks and furnishings can be seen everywhere within the space.
邀請三兩好友於茶室可以共同品茶，放鬆身心；在雪茄吧和俱樂部可以體驗西式休閑娛樂的魅力。
The tea room provides a perfect place for friends to gather and enjoy a cup of tea, while the cigar bar and club allow people to appreciate the charm of western leisure and recreational activities.
∇ 茶室 Tea room
這個空間讓進入的人們重溫百年老宅的曆史歲月，感受與丹麥Fritz Hansen百年品牌的相輔相成，享受一切的美好。
This space enables people to review the past of the century-old building, perceive the mutual complementation between the architecture and the time-honored brand and enjoy all the pleasure it offers.
Fritz Hansen不僅僅是一個品牌，更代表著一種以深入人心的生活習慣來定義的生活方式。而在這個老宅中飲食、休閑娛樂與家具帶來的多重體驗也將重新定義新的生活方式，讓熱愛生活，追求生活品質和喜歡體驗新事物的人們找到歸處。
Fritz Hansen is not only a furniture brand, but also represents a lifestyle defined by daily habits that go deep in people’s mind. In this space, diversified experiences brought by food, entertainment and furniture define a new lifestyle, which offers a destination to people who enjoy life, pursue quality and desire to try new things.
∇ 2F平麵圖 2F plan
∇ 3F平麵圖 3F plan
項目信息
項目名稱：上海複合體驗館
項目地點：上海市巨鹿路
設計公司：紅山設計 / HONG Designworks
主案設計：黨明 / Dang Ming
參與設計：解旭、奧秦歌、王青、閆振、王海川、胡一帆、時王倩
軟裝設計：李丹笛 / Li Dandi
實施團隊：深裝總建設集團股份有限公司
完成時間：2019年5月
項目麵積：1270平方米
攝影團隊：譚嘯 / 十攝影工作室
視頻團隊：花生工作室
音樂名稱：Far-Daniel Rosenfeld
Project name: Experiential Hall in Shanghai
Project location: Julu Road, Shanghai, China
Design firm: HONG Designworks
Chief designer: Dang Ming
Design team: Xie Xu, Ao Qinge, Wang Qing, Yan Zhen, Wang Haichuan, Hu Yifan, Shi Wangqian
Decoration design: Li Dandi
Construction firm: SDCIC Construction Group Co., Ltd.
Completion time: May 2019
Project area: 1,270 m2
Photography: Tan Xiao / Studio Ten
Video production: Hua Sheng Studio
Video background music: Far by Daniel Rosenfeld
