全球設計風向感謝來自 萬社設計 的買手店項目案例分享：
秩序中的百變空間
CHANGABLE SPACE
J1M5作為一個具有生命力的買手店品牌，主張發掘分享潮流前沿的時尚宗旨，滲透推動旅行，藝術及美好的生活方式。
J1M5 is a boutique brand, with a mission of discovering, sharing cutting-edge fashion trends and permeating tourism, art and lifestyles.
何為買手店
What is multi-brand boutique?
買手店來源於歐洲，指極具審美的買手，以目標顧客獨特的時尚觀念和趣味為基準，帶著行李箱出發到世界各地挑選適合品牌的時裝、飾品等商品，融合在一起的店。 借由行李箱回來的不止是衣物，還有文化、時尚、各國流行元素。
Originating in Europe, multi-brand boutique refers to a shop that sells clothes, accessories and other goods from multiple brands. The goods are carefully selected by tasteful buyers, who carry a suitcase and travel around the world to find brand products that best cater to unique fashion concepts and interests of customers. Through this process, the professional buyers bring back not only clothes, but also culture, fashion and stylish elements across the globe.
萬社設計以“行李箱”為概念，以其可自由移動的靈活性及買手店關於旅行的起源的曆史結合，結合平麵，動線，色彩及空間體驗等方麵推理出理性邏輯與藝術感性結合的獨特表現方式。
Various Associates conceived J1M5 boutique by taking “suitcase” as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
會動的結構
Movable Structure
百變空間
Changeable Space
符合買手店的定義，多個行李箱寓意多品牌的組合，多個箱體生成空間自身獨特的結構語言, 空間結構能如行李箱一般靈活運動、隨時改變空間布局是整個設計的核心目的。
The design well fits into the definition of multi-brand boutique. Multiple suitcases imply the combination of various brands, and form distinctive structural languages in the space. The main goal was to create a spatial construction that’s as movable and flexible as suitcase, so that the overall layout can be adjusted at any time.
在充分考慮及設計後，櫃體自身亦如行李箱一樣可水平360度旋轉，從單體結構的多變上升到空間的矩陣變幻模式。每一次的組合都是一個全新的功能與視覺呈現。
Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
入口的四組櫥窗有多種排列組合，可自由拚接。
The four display cabinets at the entrance can be flexibly arranged, combined and connected.
空間盡頭的鏡麵世界讓人猶如置身於高聳建築體之間，沉浸且迷失在無限序列空間中。
Mirrors at the end of space make customers feel like they’re standing in between lofty buildings, and attract them to immerse and indulge in the orderly yet infinite space.
靈活的空間
Flexible Space
形式服從功能
Form Follows Function
一個可隨時更換空間結構，時而全是柱子時而空空如也的空間，打破所有店鋪特別是零售業態空間的想象，以結合實際功能需求且顛覆性的方式造就極具個性態度及貼合設計概念獨一無二的J1M5。
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
01陳列方式：櫃體關閉時
Display mode: cabinet CLOSED
結構美學 -充滿柱子的空間
Structural aesthetics – Space filled with columns
櫃體外部兩側可懸掛不鏽鋼掛衣杆，最大化增加展示麵，櫃體內部可作儲藏使用，展示與儲藏高效完美契合。
The external sides of cabinets are available to hang stainless steel cloth rails, which help maximize the display area; while the interior can be used for storage. In this way, the cabinets realize efficient integration of display and storage functions.
02陳列方式-櫃體打開時
Display mode: cabinet OPEN
實用至上-全是衣櫃的空間!
Practicality is paramount – It’s all wardrobe space!
櫃體內部可放置包包，衣物、鞋子，以整套搭配顯示，方便客戶直觀選擇。
Bags, clothes and shoes can be placed inside cabinets and displayed as a complete set, which is intuitive for customers to choose.
03陳列方式- 櫃體混合使用
Display mode: MIXED-USE
隨心所用
Whatever you want
當多組櫃體碰撞在一起，根據品牌運營的需求可切換多種的展示模式。每一個櫃體可做單品牌展示，也可做獨立的櫥窗使用。
Cabinets can be combined and shift among different modes according to operation needs of the client. Each cabinet can serve for displaying a single brand, or be used as an independent show window.
一個雛形，變化萬千
Many facets with a single prototype
萬能的行李箱
All-purpose suitcase
以一個箱體雛形，延展設計出不同的使用方式以滿足各樣功能。
Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions.
它可以是柱子、支架、衣櫃、試衣間、甚至櫥窗。
It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
日常展示模式
DAILY MODE
柱子規整排列於空間中，以自身的空間個性吸引客戶入內，遊走在柱體（展示的品牌衣物）之間。
Arranged in an orderly manner, the columns endow the space with a distinctive character, which attracts customers to step in and wander between the columns (i.e. displayed brand clothes).
走秀模式
CATWALK MODE
將柱體往四周移動，形成環繞狀態。通過調整柱體的位置形成不同的秀場動線及空間結構，滿足多變的品牌走秀展示等需求。
Columns can be moved to the four sides and form an enclosed space at the center. The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows.
活動模式
EVENT MODE
將柱體移向兩側合並成一個大型矩陣，空出最大化使用空間，滿足Pop-up 及小型品牌發布會等活動。
Columns can be moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands.
隨處是細節
All about details
除此之外，其他的功能區各具特色，滿足日常服飾模特拍攝需求，隨處是景。細節、功能、材料與空間的碰撞，在萬社一如既往的研究及執著下，實現了又一個從業態根本上考慮並詮釋的獨特的態度。
All other functional areas in the store are distinctive and cater for daily shooting needs. Scenes are everywhere. Details, functionality and materials collide yet integrate with the space. Through constant researches and efforts, Various Associates showcased a unique attitude that considered and interpreted the design based on business format of the space.
首飾展示櫥窗
Accessory display window
正對空間入口的區域，為品牌展示及飾品手袋展示區。LED屏的植入是最大的亮點，滿足品牌展示時候背景的變化需求。
The area right opposite to the entrance is for brand, accessory and bag display. LED screens are visual highlights, which provide varying display backdrops.
休閑及展示區
Leisure and exhibition area
入口斜牆對內形成休閑及展示區，可展示香氛，藝術品等。鏡麵反射出天花朦朧光感的多麵奇幻空間，如多維度空間下的平行世界，遊走於意識結構內發生的夢境與現實的空間。
Slanting walls inside the entrance form a leisure and exhibition area that are available to display perfume, artworks and so on. Mirrors reflect the hazy lighting on the ceiling and create a multidimensional dreamy space, which blurs the boundary between the real and the illusionary and provide immersive spatial experiences.
帶有結構美學以及序列有致的天花下隱藏著複雜的各類係統，如燈光照明，消防係統，空調係統及櫃體移動軌道於一體，實現高難度的多統歸一。靜影沉璧，月光似水；模糊的圓月光感映射在波光鏡麵之上。
The ceiling is characterized by a sense of order and a structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole. This area is filled with tranquil shadows and soft lights. It presents an enchanting scene where misty moonlights are reflected on rippling water surface.
收銀台
Cashier area
服務台統一於整麵灰色肌理漆牆體，弱化邊界，冷暖光對比增強空間感，純粹簡單。
The cashier area is unified by walls finished with gray paint, which weakens the spatial boundaries. In addition, warm and cold lights form a strong contrast, and generate a pure, simple atmosphere.
VIP 更衣室
VIP fitting room
除此之外，隱藏的VIP更衣室則與外麵的氛圍截然不同，暖黃調的空間集合精致的燈光勾勒出空間的線條，呈現出不一樣的精致感。舒適、軟糯、高雅。
The hidden VIP fitting room features an atmosphere totally distinct from the outside. The warm yellow tone and ethereal lights accentuate spatial lines, and produce exquisite visual effects as well as a comfortable, warm and elegant ambience.
萬社始終如一
Consistent pursuits of Various Associates
美學 AESTHETICS、趣味 FUN、態度 ATTITUDE、靈活 FLEXIBILITY
萬社設計提取業態本質，轉換設計視角與思維，打破以往傳統的單一陳列的思維模式，提出一種品牌店未來發展的可能性，以全新的視角和設計手法為買手店品牌提供本質的革新與空間的獨有的品牌標示性，結合空間美學、結構、功能、個性為一體，全麵革新零售店以往單純模式，形成可多變的空間結構體係。
For this project, Various Associates extracted the essence of the business format, shifted design perspectives, and broke the conventional merely-display-oriented thinking mode. The team proposed a new possibility for future brand stores, whilst adopting new perspectives and design approaches to bring substantive innovation to the boutique brand and endow the space with unique brand identity. Through integrating spatial aesthetics, structures, functionality and personality, Various Associates thoroughly transformed the singular display mode of retail stores, and created a changeable spatial structural system.
所有的最終通過邏輯性思考將空間中複雜功能係統與多層次細節的整合歸一，形成一統的設計語言力量。實現了品牌，功能，空間，藝術與城市生活的張力與平衡。
Based on logic thinking, the complicated functional system and rich details are combined into a whole, generating the power of unified design languages. The overall design realizes the balance between brand, function, space, art and urban life.
項目信息
項目名稱：J1M5 買手店
地址：青島海信廣場
狀態：完成於2020.10
設計公司：萬社設計
主持設計師：楊東子、林倩怡
設計團隊：黃博、蔣美昱
攝影師：邵峰（榫卯建築攝影）
Project Information
Project Name: J1M5 Boutique
Location: Hisense Plaza, Qingdao, China
Status: Completed | Oct., 2020
Design Company: Various Associates
Lead Designers: Dongzi Yang, Qianyi Lin
Design Team: Bo Huang, Meiyu Jiang
Photographs: Feng Shao
簡介
作為一間建築和室內設計工作室，致力於地方及全球性設計研究項目。工作室成立於2017 年，擁有國際頂尖背景的設計師團隊，其專業範圍涵蓋建築空間、室內設計、材料研究、平麵和交互設計等，致力於高端及實驗性項目的設計與研究，從空間功能出發，通過對材料的研究，挑戰常規，關注細節與品質，為每個項目打造出獨特的視覺效果。同時，作為一處藝術家和設計師的合作平台，萬社希望能夠結合創意與技術，探索過去、現在與未來，突破創作界限。
About
Various Associates is an architecture and interior design practice working regionally and internationally on research-based design projects.VA was founded in 2017 as a team of designers from an international background with professional expertise in architecture, interior design, material design, graphic and interaction design. The studio is developing ambitious high-end projects including boutique hotels, restaurants, retail spaces, workspaces and galleries. VA focuses on enhancing spaces and developing material details using bespoke approaches to give unique visual expressions to each project. VA also gives artists and designers a platform to collaborate and reimagine new ways to be creative and break down barriers between the arts.
