全球設計風向感謝來自 築睦建築設計事務所/ZHUMU Architectural 的售樓處/樣板房空間項目案例分享：
本項目位於僑鄉江門·開平。地處開平梁金山與開平人民公園交彙之地，地理位置相當優越。是當地最具影響力的開發項目之一。有人民公園、金山湖等優美秀麗的生態人文資源環繞。我們接受委托方設計其樣板房、營銷中心以及整體景觀設計。
尚璟營銷中心是包含建築與室內設計的項目。我們將其整體歸納在“空間設計”係列。因為我們認為內外結合一並思考是對空間最佳的考慮。在既定的條件（功能和造價等）下，建築造型需要服從於銷售（及後續使用屬性）為目的的室內，並對空間采光、通風、使用流線等進行優化。
The project is located in Kaiping, One of the hometowns of overseas Chinese. It is at the intersection of Liangjinshan and Kaiping people’s Park, which is a place full of merits. Surrounded by a multitude of beautiful ecological and cultural resources, such as Kaiping’s largest municipal park and Jinshan Lake makes it one of the most influential local development projects. We are commissioned to design the architecture, interior and overall landscape design of the residential area.
We prefer to consider it in a whole space design. Because we think that through the combination of internal and external, common thinking is the best plan for space.Given the conditions (function, cost, etc.), the optimization of building shape, lighting, ventilation and use streamline of indoor space is deemed as an approach to achieve the best sale.
作為銷售道具而存在的空間，營銷中心在吻合當地具體銷售模式的前提下，以渲染品牌為核心任務；空間特殊性、差異性和優化體驗為次級訴求；接待功能完整為基本任務。本建築作為營銷中心的使用周期為3-4年，空間同時需要具備日後改建成臨街商業的功能性。以上所有，意味建築體外立麵需要以商業臨街建築外立麵為藍本，盡量減少二次修改建築體構造為原則；在兩三個月的建設周期內完整呈現本場所。§ § 而我們在此項目的興趣點在於，如何在以上限製內呈現出最好的體驗空間；§ § 經現場考察發現，若以原結構進行營銷中心設計，空間會被原結構柱影響體驗，而且1.5層的構造會讓空間顯得狹窄。經我們建議後，甲方同意在減少二次改造及以銷售中心空間體驗優先為前提，進行對建築結構的優化。§ § As the space for selling props, the core task of marketing center is to play up the brand concept and tension on for the sake of conforming to the local specific sales mode. The service life of the building as a marketing center is 3-4 years, which means that the external facade of the building needs to be coordinated with the external facade of the Commercial Street building, with the principle of reducing modification, and present the site completely in two to three months. Our interest lies in how to present better space under these restrictions;§ § It is found that the original structure has many structural columns that affect the spatial experience, and the structure of one and a half floors will make the space appear crowded. After our suggestion, client agrees to optimize the structure.
空間概念，concept
我們的做法是
1.優化結構，跨度加大，保證室內空間不會被柱子打斷節奏；
2.淨空優化，柱距優化後同時優化梁體的高度，保證室內空間不會被橫梁打斷節奏；
3.優化淨空後，建築外立麵的采光麵加大，增大展示玻璃的伸展度和高度；利用好建築正立麵朝西的特點，盡量吸納更多自然光，使之能搭配室內的空間和材質達到最佳效果；
3.空間在1,2步後得出一個完整的長方體空間，解決了狹長的空間帶來的不便；
4.劃分好平麵分區後，因應空間高度作出空間秩序重構，以灰空間的形式劃分三維空間上的分區。讓分區更有立體感。
What we do
1. Optimize the structure, increase the span, and ensure that the indoor space will not be interrupted by the structural column rhythm;
2. Ameliorate the space of Headroom. Ensure that the interior space will not be interrupted by the structural beam rhythm;
3. Expanddaylighting surface(area) of the building’s exterior facade, and increase the extension and height of the display glass; more natural light will be absorbed as much as possible to match the indoor space and materials to achieve the best effect by using the characteristics of facing west;
3. Obtaina complete cuboid space by finishing 1st and 2nd steps, which solves the inconvenience of the original narrow space;
4. Dividethe plane partition and reconstruct the spatial order according to the height of different space, to make the partition more three-dimensional.
空間內部 interior view
用不同材質界定不同空間的存在感 Distinguish different spaces with different materials
材質 material
為了讓空間質感更加純粹，濃鬱而又不失爽朗，我們引入了綠植要素增添生氣。我們同時選用了線、麵作為形態的不鏽鋼鋼材，配搭更大塊麵的木料作為主要裝飾要素;
In order to exhibit the purity of space, we used the materials which texture is rich and refreshing. At the same time, green plants are utilizedto vitalize(invigorate) the space. We choose stainless steel in the form of line and surface, and wood with larger surface as the main decorative elements;
質感 texture
在塊麵感和線條感如此強烈的視覺衝擊下，並不會讓人覺得冰冷難以接近，因為在光麵不鏽鋼材質的反射下，戶外綠植景觀的景象被吸納進了室內空間，為了更加增添綠趣，我們甚至把綠植帶入了室內。在有序而無機的材料和有機而無序的植物交融下，空間變得不再局限。
The strong visual impact caused by block and line sense would not chill people and hinder them from approaching the space, because the outdoor green plants are showed on surfaceof smooth stainless steel reflects. Green plants become a part of the interior space.The combination of orderly and inorganic materials and organic and disordered plants makes the space no longer limited.
功能應用 the commercial application in the sales space
∇ 沙盤區 Sand table area
∇ 水吧區
∇ 洽談區
∇ 收銀區
意境 artistic conception
透過筆直的不鏽鋼鋼材，我們要表達出的不隻是秩序之美，在純粹的背後，更多是為了突出細膩的排布與環境交融之美。如絲般順滑，入紙般感覺，在這基礎上以豐收的香檳金色作為主調。簡單直接也不失溫柔。
Constructing by the straight stainless steel, not only the elegance of order butalso the glamour of delicate arrangement and the beauty of the blend ofenvironment are demonstrated. On this basis, it takes the golden harvest of champagne as themain tone. Simple, direct and gentle.
∇ 平麵圖
項目信息
項目名稱：尚璟營銷中心
室內設計：築睦設計
外立麵設計：築睦設計
完工年份：2019
材料：不鏽鋼飾麵、不鏽鋼構架、橡木、瓷磚、大理石
麵積：680㎡
建築所在地：江門·開平
業主：泰和集團
主創設計團隊：胡耀英、陳永林
攝影版權：胡耀英
NAME：SHANGJING SALES CENTER
INTERIOR DESIGN:ZHUMU ARCHITECTRUL
FAÇADE DESIGN: ZHUMU ARCHITECTRUL
COMPLETION: 2019
MATERIAL:STAINLESS STELL WOOD TILE MARBLE
AREA: 680㎡
LOCATION:JIANGMEN.CHINA
CLIENT:GUANGDONG TAIHE GROUP
DESIGNER:BAN HU / LIN CHEN
PHOTOGRAPHY COPYRIGHT: BAN HU
