全球設計風向感謝來自 木君建築設計/MDO 的商業空間/花藝店項目案例分享：
Background / 背景
位於法租界的安福路是上海最為繁華的地區之一。這裏是潮流時尚與網紅文化的聚集地，包含許多極具調性的咖啡店，零售店與私人住宅等。由曆史悠久的海派建築組成的街道綠樹成蔭，是人們愜意漫步、休閑探索和打卡拍照的好去處。
Anfu Lu in Shanghai’s French Concession is one of the busiest areas with a culture of café, retail and residential life. The tree-lined streets of old colonial buildings are a popular place for strolling, exploring and taking photographs.
∇ 攝影：Dirk Weiblen Photo by Dirk Weiblen
Absolute主理人Jing女士，曾在童年時期無意走入過一次花卉精品店，而這次的驚鴻一瞥卻激發了她對於花藝長久的熱愛。為了將心中熱愛付諸現實，Jing女士於2012年創辦Absolute精品花藝品牌。在過往的8年間，Absolute品牌秉持著“精致品味創意”的理念，創造出了許多驚豔的藝術作品。這些作品一直在追求探索自然與手工藝之間的邊界線，常常以超現實而又極具吸引力的方式展示花卉。
The owner of Absolute Flowers, Ms. Jing, has an instinctive and timeless love for flowers inspired by her first glimpse of a boutique when she was a child. She established Absolute Flower Shop in 2012 and over the past 8 years, the boutique has created many stunning works of art based on her philosophy of “exquisite, tasteful and ingenious”. These works explore the boundaries between the natural and the artificial, often presenting the flowers in surreal yet magical displays.
∇ 攝影：丁一晨 Photo by Yichen Ding
∇ 攝影：Dirk Weiblen Photo by Dirk Weiblen
當我們第一次看到這些作品在一個純白空間中展出的時候，我們對這些精致的花卉藝術作品與其周圍極簡的空間背景所形成的對比十分感興趣。怎樣讓簡約純淨的空間成為藝術作品展示中不可缺少的部分也變成本次項目中我們所感興趣的議題。
When we first and saw these works presented in a white space, we were interested in the contrast, how a neutral background becomes an essential element in the presentation.
∇ 攝影：丁一晨 Photo by Yichen Ding
該店位於一棟老建築的首層，由一係列小單元組成，並通向一個寬敞的戶外庭院空間。MDO將其設計構思成一個循序漸進的展示之旅，每個空間都有著和作品以及觀者的獨特互動。
The new flower shop is located the ground floor of an old house and is comprised of a series of cellular spaces which open up to a large garden at the rear. MDO conceived the design as a linear journey of reveal, where each space creates a unique engagement with the flower arrangements and the viewer.
∇ Diagram by MDO 分析圖 by MDO
MDO創造一係列的體塊穿插與原有的陳舊建構之中，冷峻的不鏽鋼框架同上海街道獨具自然粗糙質感的牆體形成鮮明對比。
MDO’s intervention is conceived as a series of insertions into the old fabric. Cool stainless steel frames contrasting with the rough texture of the existing Shanghai wall.
∇ Diagram by MDO 分析圖 by MDO
本次項目中，我們的設計共有三個組成部分
The design is split into 3 elements:
他們分別是：街景展廊、人造景觀與秘密花園
Street gallery + artificial landscape + secret garden
展廊 / Gallery
街上穿行的人群與Absolute花店的第一次邂逅，是一個小型的藝術展廊。人們可以透過麵向街道的一扇櫥窗看到。追溯回舊時期，住民會利用這種臨街的窗口出售日常用品。他們的存在，以一種巧妙的方式將街道與商店連接起來。然而隨著時代的發展，類似這樣的生活場景，漸漸淡出了人們的視野。因此在本次項目中，我們試圖以此為靈感，創造一個在街道上就能看到的街景展廊，展廊內為觀者呈現了一係列根據時令不同而不斷更新的花卉藝術作品，而這些都會透過那扇看似不起眼的窗戶，傳遞給街上所有經過Absolute的人們。在此設計下，這扇簡單的櫥窗仿佛成為了掛在街道上的一幅畫。這幅畫還跟隨著季節的迭替而不斷變幻，靈活變換的同時展示自然的季節之美。
One first encounters the shop from the street through gallery, viewed through a small shop window. This window dates back from a time where the local community could buy day to day goods through the small window directly off the street, directly connecting the community to the interior. This practice no longer occurs, but we wanted to reference this practice by creating a gallery viewed solely from the street, which will present an evolving series of installations made only of the flowers available at the time of the year. Each window becomes a framed painting of another world, a scene connected to the seasons.
∇ 攝影：Dirk Weiblen Photo by Dirk Weiblen
在這個展示空間的盡頭是一麵單向鏡，將後方商店內部的空間隱藏起來，讓路上穿行的觀者在鏡麵中僅僅隻能看到展示區的花卉裝置與自己。
The rear of the space is one way mirror, hiding the spaces within, and allowing the viewer to see themselves in the reflection with the flower installation.
進入商店後，觀眾會從展廊旁邊經過，這個區域的光線僅僅隻源於一個數字屏幕，這個屏幕上展出著豐富的花卉作品。這個多媒體元素的融入，寓意著現在人們體驗設計電子化，也為體驗之後的真實植物之前創建的一個前奏。
Entering from the street the viewer passes beside the gallery where the light comes solely from a digital screen showing the previous flower creations. This digital moment, an acknowledgement to how we now consume design, creates a palette cleanse before experiencing the real plants within.
∇ 攝影：丁一晨 Photo by Yichen Ding
Artificial Landscape / 人造景觀
我們的設計構思裏，整個商店的中心部分是一個人造景觀，一個可以與花卉作品形成強烈對比的中性地帶。具有肌理感的石材和拉絲不鏽鋼體塊在空間中升起，為花卉展示提供不同高度的基座。
The main heart of the shop was conceived as an artificial landscape, a neutral terrain to contrast with the flower installations. A subdued palette of bush hammered stone and brushed stainless steel boxes rise up through the space providing different height plinths for flower display.
∇ 攝影：Dirk Weiblen Photo by Dirk Weiblen
∇ 攝影：丁一晨 Photo by Yichen Ding
Artist Studio / 藝術工作室
一個私人工作室與主展示畫廊相連，藝術家在這裏有空間可以進行大規模的藝術裝置創作。工作室通過一個現有的大型鍛鐵窗與花園相連，顧客在室外經過時就可以一睹新作。
A private studio connects to the main gallery where the owner has space to work on large scale installations. The studio is connected to the garden through a large existing wrought iron window, which allows guests a glimpse of the new creations as they pass outside.
∇ 攝影：Dirk Weiblen Photo by Dirk Weiblen
Secret Garden / 秘密花園
主工作室向秘密花園敞開，這是一個100平方米的寬大庭院空間，充當著日常的休憩場所，也順其自然成為了主理人招待好友一起享受茶點的私密空間。場地中現存的樹木為花園提供著自然的庇護，L型的長凳穿過樹幹和諧地坐落著，高低錯落的綠植與流動的水景尋求著微妙的平衡，在繁忙城市的中心創造了一片安靜的綠洲。
The main studio opens out onto the secret garden, a generous 100sqm space unique in Shanghai.
The garden is a place of relaxation, where the owner can enjoy tea with her friends. There was an existing tree which we wanted to use a shelter, so the design uses an L-shaped bench which wraps the tree, creating a quiet oasis in the heart of the city. The seating area is designed as series of planes, where the verticality of the tree is balanced by a water feature and low level planting area.
∇ 攝影：丁一晨 Photo by Yichen Ding
∇ 攝影：Dirk Weiblen Photo by Dirk Weiblen
Sound & Memory / 聲音與記憶
我們的設計裏充滿了聲音和回憶，腳下碎石路的嘎吱聲讓我們的設計師想起了在英國祖母家的鄉間別墅裏度過的漫長慵懶的夏天。
We designed with sound and memory, the crunch underfoot on the gravel path reminds the designer of long lazy summers spent at his grandmother’s country house in the UK.
而輕輕的涓涓細流，也讓人感受到置身世外桃源的淩靜。
The gentle trickle of water, evokes the sound of peace and tranquility.
∇ 攝影：丁一晨 Photo by Yichen Ding
∇ 攝影：Dirk Weiblen Photo by Dirk Weiblen
∇ Plan by MDO 平麵圖by MDO
項目信息
項目名稱：Absolute Flower Shop
項目地址：中國上海市徐彙區安福路193號
設計公司：木君建築設計/MDO（https://moredesignoffice.com/）
設計總監：徐伩君、Justin Bridgland
設計師：高達、Lorenzo Lanzani、趙朋、常笛
攝影師：Dirk Weiblen、丁一晨
項目麵積：200 m2
完成日期：2020年10月01日
Project Name: Absolute Flower Shop
Project Location: No. 193, Anfu Road, Xuhui District, Shanghai, China
Design Firm: More Design Office (MDO)
MDO Website: https://moredesignoffice.com/
Design Directors: Jaycee Chui, Justin Bridgland
Designers: Da Gao, Lorenzo Lanzani, Peng Zhao, Di Chang
Photographers: Dirk Weiblen, Yichen Ding
Project Area: 200 square meters
Completion Time: Oct. 1st, 2020
