全球設計風向感謝來自 豐屋·URO 的營銷中心項目案例分享：
“建築以空間形式體現出時代的精神，這種體現是生動、多變而新穎。”
——密斯·凡德羅
The architecture embodies the spirit of The Times in the form of space, The embodiment is vivid, varied and novel.”
___Ludwig Mies Van der Rohe
廣州是一座以“生活之都”著稱的大都會，既有著感性的生活氣息，又有著理性的現代創新。項目定位為當代拒絕被定義的年輕群體，生活與創新，感性與理性引發出設計師思維散發再創造，以生活為“意”，秋色作“景”，用以新的形式與年輕人對話。
Guangzhou is a metropolis known as “the capital of life”, which has both the emotional life atmosphere and the rational modern innovation. The project is positioned as a contemporary young group that refuses to be defined. Life and innovation, sensibility and rationality trigger designers’ thinking and re-creation. With life as “meaning” and autumn as “scenery”, it is used for new forms of dialogue with young people.
從入口進入接待區，夏末轉至初秋，嫋嫋的炊煙滲透於玻璃管內以立體形式在空間呈現，具象的物件被切割重組以新的形象跳脫告別傳統，一維、二維、三維觥籌交錯。
From the entrance to the reception area, from the end of summer to the beginning of autumn, the curling smoke permeates the glass tube and presents in the space in a three-dimensional form. The concrete objects are cut and reorganized to break away from the tradition in a new image, and the 1d, 2D and 3D toasts are interwoven.
局部細節上，放置了一些比較跳脫的玩偶，在理性的生活中描繪感性的雕塑，活躍了整個純粹的點線麵空間， 雕塑本身就已經是一種情緒和一個故事的表達，在融入空間後，便成了來往人群探索體驗之後的記憶故事。
In some details, some jumping dolls are placed to depict emotional sculptures in rational life, which enlivate the whole pure space of points, lines and planes. The sculpture itself is already an expression of emotion and a story, and after being integrated into the space, it becomes a memory story after the exploration and experience of the crowd.
線麵跳躍律動，刻畫天花輪廓，增加空間中視覺距離，柔和空間的尖銳菱角，在跳躍的空間中體驗慵懶舒適的生活，感受空間中自然的柔。
The line surface jumps the rhythm, portrays the smallpox outline, increases the visual distance in the space, the soft space sharp water Angle, experiences the lazy comfortable life in the jumping space, feels the natural softness in the space.
水吧區利用通透的玻璃與強烈的線條理性結合，劃分特別的立體空間，搭以綠植，營造一種幹淨清爽的氛圍，讓內心得以釋放，享受愜意的時光。
The water bar area uses transparent glass and strong line rational combination to divide the special three-dimensional space, with green plants, to create a clean and refreshing atmosphere, so that the heart can be released, enjoy the pleasant time.
考慮到客戶群的行為邏輯習慣，並盡可能滿足他們在售樓處的情景需求，設置了形式不一的休息區和洽談區，賦予活躍跳脫的顏色，在理性的空間中增添感性色彩。
In consideration of the behavioral logic habits of the customer group, and to meet their situational needs in the sales office as far as possible, the rest area and negotiation area of different forms are set up, giving active jumping color, adding perceptual color in the rational space.
穿梭空間，懸浮的彩色漸變玻璃方管延續著白藏的故事，初秋踏著穩重的步伐邁進，此時秋意漸濃。大膽采用彩色玻璃與白色牆麵營造幹淨簡約、輕盈通透的秋色意境。
Shuttle space, suspended color gradient glass square tube continues the story of Bai Zang, early autumn with a steady step forward, at this time the autumn gradually concentrated. Bold use of colored glass and white walls to create a clean and simple, light and transparent autumn mood.
兒童娛樂區選取木紋色為主，柔和空間視覺感，利用以跳脫的軟裝，開放的空間，讓小朋友的天性盡情釋放。
Children’s entertainment area selects wood grain color as the main, soft space visual sense, use to jump off the soft outfit, open space, let the children’s nature to release.
年輕化、差異化的室內設計，在保證了審美的同時，讓整個空間變的即有活力，又給人帶來感官體驗上的新鮮感，沉澱著濃厚生活氣息，是“秋”在述說著故事。
The young and differentiated interior design not only ensures the aesthetic taste, but also makes the whole space dynamic and brings people a fresh sense of sensory experience. With a strong sense of life, it is “autumn” telling a story.
予以秋之感
隨風，入夢，長留
Give it a sense of autumn
With the wind、appear in one’s dream、permanently
項目名稱：廣州黃埔星彙城售樓部
Project Name: Guangzhou Huangpu Xinghui City sales department
項目地點：廣州
Project Location: Guangzhou
室內設計：豐屋·URO
Interior Designer: Fenhom·URO
主創設計：張穎
Principal designer: Ying Zhang
硬裝團隊：吳錦洲 、陳明智、張洋
Jinzhou Wu、Mingzhi Chen 、Yang Zhang
軟裝團隊：楊帆、沈君、陳柱
Fan Yang、Jun Shen、Zhu Chen
業主公司：越秀集團、廣州地鐵、科學城集團
Owner company: Yuexiu group、Guangzhou metro、Science City Group
設計麵積：650㎡
Area: 650㎡
項目攝影：視方攝影
Photographer:
撰文及圖紙由Fenhom提供
Project description and drawing offered by Fenhom
