全球設計風向感謝來自 LICO力高設計 的品牌體驗店項目案例分享：
項目綜述
Service 服務
Interior Design 室內建築設計
Sector 領域
Decorative Materials – Italian Art Coatings 裝飾材料 – 意大利進口藝術塗料
Client 客戶
NOVACOLOR諾瓦意大利進口藝術塗料
Challenge 挑戰
諾瓦品牌體驗店惠州首店的室內建築設計項目，如何在深度契合諾瓦“創意創新、直覺探索”的品牌理念基礎之上，將“自然肌理色彩”的創新型藝術塗料產品的可行性開發進行結合，同時更重要的是如何破除傳統貨架陳列產品的方式，創造專屬於諾瓦品牌的全新顧客體驗，從而確立諾瓦品牌體驗店的獨特視覺與空間體驗，將作為此次設計工作的焦點。
The interior architectural design project of Novacolor Brand Experience Store, No. 1 in Huizhou underlines how to conform to the brand concept of Novacolor and the feasibility of the innovative art coating product development. At the same time, the focus of this design project is to break the traditional way of displaying products by shelves, and furthermore create a brand new and exclusive customer experience of Novacolor in order to establish the unique visual and spatial experience of Novacolor Brand Experience Store.
Solution 解決方案
立足於對諾瓦品牌理念與建材行業空間的理解與分析，我們決定為諾瓦營創一所“讓品牌直接與顧客對話”的探索空間、對話空間。室內建築設計工作主要解決三大問題：第一、設計的起點與終點始終聚焦於諾瓦的品牌理念；第二、設計語言元素緊密圍繞諾瓦產品特性；第三、功能取舍與構成形式要實現“產品即空間，空間即產品”。
Based on the understanding and analysis of Novacolor’brand concept and the space of building materials industry, we decide to create an exploration and dialogue space for Novacolor to “enable the brand directly talk to customers”. The interior architectural design mainly solves three problems: first, the starting point and ending point of the design always focus on the brand concept of Novacolor ; second, the design language and elements centers closely on the product features; third, the selection and composition of functions should achieve the goal that “product is space, space is product”.
Customer Reviews 客戶評價
設計師打破傳統的展廳形式，選擇用產品築造空間營造氛圍的方式，更直接地詮釋了品牌的理念，展示了產品的魅力，也恰到好處地傳遞了我對市場對客戶對環保對品質的態度。但對我而言，最大的收獲是在和設計師溝通的過程當中，深受啟發，進一步明確了自己未來的經營模式。展廳完工投入使用50天以來，吸引無數路人駐足，來參觀的設計師、業主絡繹不絕，對設計對產品均讚歎不已，給予了極高的評價，同時也引發了大家對空間美學的更多探討。感謝設計師用精心創意為塗料與空間與生活與設計創建了一個無與倫比的對話環境。
—— 吳冠樺，坤亞實業創辦人，2021年01月01日
The designer breaks the traditional form of exhibition hall and chooses the way of building space with products to create a certain atmosphere, which directly interprets the concept of the brand, shows the charm of products, and also properly conveys my attitude towards the market, customers, environmental protection and quality.But for me, the biggest harvest is that, in the process of communication with designers, I was deeply inspired and further specified my future business model. Over the 50 days since the exhibition hall was completed and put into use, it has attracted numerous passersby. Designers and customers came to visit it in an endless flow, praising the design and products and giving high comments. Meanwhile, it has also triggered more discussions on space aesthetics. Thank the designer for creating an unparalleled dialogue environment for paint, space, life and design with meticulous creativity.
—— Guanhua Wu, Kunya Industry Founder，01/01/2021
Design Strategy 設計創作策略
意大利高端藝術塗料品牌Novacolor於1982年成立,受益於其極具直覺和創造力的管理及精心選材，迅速發展, 為世界各地的建築師和設計師提供內外牆全係列的質感效果, 石灰基以及用於現代城鎮或曆史古鎮的藝術塗料。Novacolor品牌體驗店惠州首店的室內建築設計工作，委托於惠州極具創造力與高品質出品的LICO力高設計。
Novacolor, a high-end Italian art paint brand, was founded in 1982. Thanks to its intuitive and creative management and careful selection of materials, Novacolor has developed rapidly, providing architects and designers around the world with a full range of texture effects, lime base and art paint for modern towns or historic towns. The interior architecture design of Novacolor Brand Experience Store, the first one in Huizhou, was commissioned by the highly creative and high-quality LICO Design.
創新力、高品質、對話是LICO力高設計的靈魂，基於Novacolor品牌客群以建築師與設計師為主體，Novacolor對創新型、直覺、可行性、品質的品牌追求，以及LICO主張的50%DESIGN的設計理念等多維度考量下，“探索與對話”成為Novacolor品牌體驗店室內建築設計工作的核心理念，LICO將空間主題命名為“Between Worlds”，意為兩個世界之間的互相探索與對話：塗料與建築、直線與曲線、宇宙與人類、內與外、虛與實、個體與整體、品牌與顧客… …設計語言、元素及表達圍繞Novacolor產品特性“自然肌理色彩”而展開。
Innovation, high quality and dialogue is the soul of LICO Design. Taking into account that architects and designers are the dominant clients of Novacolor,and the brand pursuit of Novacolor is focused on innovation, intuition, feasibility and quality, as well as the 50% DESIGN concept of LICO,〝exploration and dialogue〞has become the core concept for the interior architectural design of Novacolor Brand Experience Store. The space theme is named Between Worlds by LICO, meaning mutual exploration and dialogue between two worlds: paint and architecture, line and curve, universe and human, inside and outside, virtual and real, individual and whole, brand and customer etc.. The design language, elements and expressions all develop from Novacolor’s product features,〝nature, texture and color”.
Novacolor Store·Huizhou，LICO設計團隊將Novacolor的產品與特性最大程度的直接運用到建築外觀、室內建築以及空間裝置上，希望區別於傳統的產品展示方式，通過產品的直接運用，讓訪客和顧客可以直接與品牌對話。Novacolor品牌理念和產品特性借由建築空間直接傳遞，以釋放訪客和顧客的自主性與選擇權，訪客與顧客自主自然地完成探索、感知、對話、認同、選擇的過程。
Novacolor Store·Huizhou，The LICO Design team directly applies Novacolor’s products and features to the architecture’s appearance, interior architecture and spatial installation to the maximum extent. With the direct application of products, we hope to distinguish from the traditional way of product display and enable the visitors and customers talk directly with the brand. The brand concept and product features of Novacolor are directly conveyed by the architectural space to release the autonomy and choice of visitors and customers, who naturally complete the process of exploration, perception, dialogue, identification and selection.
Project Information項目信息
項目名稱：諾瓦品牌體驗店惠州首店
Entry name NOVACOLOR STORE·Huizhou
設計方：LICO
Designer 力高設計
項目設計 & 完成年份 2020.12
Project Design & Completion Year 2020.12
主創及設計團隊
主創設計：鍾良勝
設計團隊：朱洋環、林峰、董華斌、駱秋月
技術總監：冼景華
施工執行：何昌輝
Main Creative & Design Team.
Main creative design: Eric Chon
Design team: Zhu Yanghuan, Lin Feng, Dong Huabin, Luo Qiuyue.
Technical Director: Xian Jinghua.
Construction execution: He Changhui.
項目地址 惠州市惠城區演達二路
Project Address Yanda 2nd Road, Huicheng District, Huizhou City
建築麵積 130平方米
Built-up Area 130㎡
攝影版權 隱象建築攝影 ｜ 歐陽雲
Photography Copyright Ouyang Yun
客戶 坤亞歐洲建材
Customer KUNYA
品牌：諾瓦
Brand Novacolor
Novacolor諾瓦，“I colori dell’Architettura”與“BE CREATIVE”是諾瓦自1982年創立以來長期持守的品牌理念，“Create your own visual style，let it be unique for yourself.”是 NOVACOLOR諾瓦作為國際知名的建築塗料和室內外藝術漆的高端品牌信仰的價值主張。NOVACOLOR為世界各地的建築師和設計師提供特殊塗料, 紋理, 高性能, 創新材料, 環保, 和高效低成本的解決方案以及全球性的技術支持等。將創意, 直覺和對新產品可行性開發的研究結合起來, 使Novacolor成為世界範圍內的藝術漆領導品牌, 並成為知名建築設計工作室和專業裝飾牆藝設計師公認的合作夥伴. 今天Novacolor在50多個國家都有代表作, 並與國際知名合作夥伴的合作引以為榮。
