全球設計風向感謝來自 HCD IMPRESS柏年印象 的售樓處項目案例分享：
序 | Preface
南京，江南佳麗地，金陵帝王州，自然山水環嗣，曆史文化悠久。
Nanjing, a beautiful place in the regions south of the Yangtze River, is the imperial state of Jinling. It is surrounded by natural mountains and rivers, and has a long history and culture.
項目位於南京江寧區，方山風物薈萃，秦淮河濡染千年文韻。
The project is located in Jiangning District of Nanjing, where the scenery of Fangshan is abundant and the Qinhuai River is permeated with thousands of years of literary charm.
Chapter 1 設計創造客戶價值
洞察 | 客戶價值
南京人，既有北方的端莊渾厚，又有南方的靈巧細膩，豁朗大氣卻不乏謙遜與低調，他們始終在追尋一種愜意、優雅的人文情結。
Nanjing people, both dignified of the North and dexterous and delicate of the South, are not only magnanimous but also modesty. They have always been in pursuit of a cozy and elegant humanistic complex.
思考 | 設計出發點
設計以創造客戶價值為出發點，深入探尋屬於當代人愜意、品位的生活方式，重塑南京生活的東方意蘊，傳遞項目人文、詩意的品牌內涵。
Taking creating customer value as the starting point, this design in-depth explores a comfortable, tasteful life style which belongs to the contemporary people. It reshapes the Oriental connotation of Nanjing life, and conveys the humanistic and poetic brand connotation of the project.
關注 | 社會價值
設計關注的不止設計本身，更在於根植空間中的用戶體驗，帶給人們愜意與美的居住體驗，為客戶創造價值的同時，也讓設計回歸生活、美好生活。
Design concerns not only the design itself, but also the user’s experience rooted in the space. It brings people comfortable and beautiful living experience and creating value for customers, and also lets the design get back to life and makes life better.
簡，是一種生活方式，也是一種開放、包容的人生態度。
簡單的空間總是耐看，簡潔的線條、純粹的色彩，用自然的材料去喚醒人們的人文記憶，予人簡潔通透、闊達包容的初印象。
Simplicity is a way of life and also an open and inclusive attitude towards life.
Simple space is always durable with simple lines and pure color. It uses natural materials to awaken people’s humanistic memory, and gives people concise, transparent and broad inclusive first impression.
燈光似流水般洗過牆麵，輕盈的線條與天然的銀灰洞石，在空間形成流動空靈的光影，還原江南深巷裏的園林舊貌。
While the light washes the wall like flowing water, the light lines and the natural silver stone form the flowing and ethereal light and shadow in the space. It restores the old appearance of the garden in the deep lane.
Chapter 2 美學態度
解讀 | 灰度美學
‘美’之於藝術和設計的意義，是一種多維度的嚐試、一種對生活的思考。灰度美學是主觀美和客觀美的統一，隻有符合客觀美的前提下，主觀美才有價值。
The meaning of beauty in art and design is a multi-dimensional attempt and a reflection on life. Gray shade aesthetics is the unity of subjective beauty and objective beauty. Only if under the premise of objective beauty, subjective beauty has value.
主觀美 | 平衡客戶訴求
在主觀美層麵，設計更多地從客戶訴求出發，平衡時間、成本、美學等多維度的需求，打造了一個具有當代人文氣息的國際東方體驗空間。
In terms of subjective beauty, more based on customer demands, the design balances multi-dimensional demands such as time, cost and aesthetics, thus creating an international Oriental experience space with contemporary humanistic atmosphere.
客觀美 | 回歸設計美學
在客觀美層麵，我們回歸到設計美學的本質，通過元素、色彩、材質等設計語言，重新探索了一種人文、愜意的生活方式。
On the level of objective beauty, we return to the essence of design aesthetics. Through elements, colors, materials and other design languages, the design reexplores a humanistic and comfortable way of life.
設計以南京的自然山水、人文古韻為創作靈感，貫穿當代、簡潔的設計手法，以無形應有形，寫意國際東方人文、愜意的品位生活。
The design is inspired by Nanjing’s natural landscape and cultural ancient charm. Through the contemporary and simple design techniques and in manner of invisible should be visible, it creates a freehand style of international Oriental culture and comfortable life with taste.
∇ 原石雕刻
純粹的白色塊麵與粗獷的原石雕刻，穿插出一種東方園林屏風的“漏景”韻味。
Pure white block surface is included with rough stone carving, creating a kind of screen “leakage scene” charm of Oriental garden.
細節的詮釋，是恰到好處的精致。詩書、墨壺、畫框靜默於書架盒子，文雅之風在此蕩漾。
The interpretation of details is just right delicate. Poems and books, ink pots and painting frames are silently on the bookshelf, and the cultured ethos is ripping here.
下沉式結構設計，一隅自成天地，光火明暗之間，似隔非隔的“牆”，隱約、朦朧間透著幾縷東方的詩意。
A reading area is done by sunken structure. Between the light and shade and through the “pane wall”, it reveals a few wisps of Oriental poetry faintly and hazily.
Chapter 3 人文思考
沉澱 | 人文記憶
空間簡潔、愜意，卻沒有忽視對人文、品位的需求。通過對文化解讀，形成空間的文化標簽，為人們帶來生活藝術的品位提升。
The space is simple and comfortable, but it doesn’t ignore the demand for humanity and grade. Through the interpretation of culture, it forms the cultural label of space, and the quality of life art is improved for people.
傳承 | 因地製宜、與時俱新
設計著眼於當代南京人的精神需求，弱化傳統售樓處的商業性質，將園林中“園”、“巷”的人文意境體現於此，賦予空間更具深度的多維認知與感悟。
The design focuses on the spiritual needs of contemporary Nanjing people, and weakens the commercial nature of the traditional sales office. It embodies the humanistic artistic conception of “courtyard” and “lane” in the garden, and endows the space with more in-depth multi-dimensional cognition and perception.
重塑 | 生活方式
生活方式是一種文化映照、一種價值折射。當文化、藝術與空間互相融合，空間才能真正成為生活的一部分，重塑屬於當代人的一種人文、愜意的生活方式。
Life style is a kind of cultural reflection and a kind of value reflection. Only when culture, art and space are integrated can space truly become a part of life and reshape a humanistic and comfortable way of life belonging to contemporary people.
文化與情感在悠久的時間裏積澱與發酵，從曆史源頭汩汩而來的秦淮河，在竹子、粗陶、石材的自然肌理間靜水流深。
While culture and emotion have been accumulated and fermented for a long time, the Qinhuai River, which sprang from its historical source, runs deep amid the natural texture of bamboo, coarse pottery and stone.
提取張大千《江山萬裏圖》的墨青色點染空間的人文底色，藤編、麻織嚴密織著的起伏，讓人從繁雜喧囂中扯脫，綠意靈動間，獲得當下的靜心安寧。
This paper extracts the ink blue color of Zhang Daqian’s The Painting of Mountains and Rivers and brings out the cultural background of the space. and the ups and downs of the cane weaving and hemp weaving tightly woven make people get rid of the complicated and noisy city so as to obtain the peace and quiet of the present in the vivid and lively greenery.
∇ 水墨漸變手繪油畫
江南水鄉的美在空間的一角恣意流淌，餘韻靈動的水墨紋理，讓空間視線在此聚焦，文人雅士的情懷自空間細處彌散而出。
The beauty of south regions of the Yangtze River is flowing freely in the corner of the space. The vivid ink texture makes the space focus, and the feelings of literati are dispersed from the detailed parts of the space.
設計應讓客戶價值與社會價值趨同，為客戶創造價值的同時，也應該回歸生活、美好生活，給人們帶來愜意與美的居住體驗。
The design should make customer value and social value converge. While creating value for customers, it should also return to life and make life better, and brings people a comfortable and beautiful living experience.
∇ 平麵圖
項目信息
項目名稱： 樾山林語
項目性質：營銷中心
項目地點：南京
甲方單位：保禹置業
項目麵積：960㎡
硬/軟裝設計：柏年印象
完成時間：2020年10月
項目攝影： 麒文攝影
Project Name：Mountain Fairyland
Project Category：Sales Center
Location：Nanjing
Client：Baoyu Properties
Area：960 sq.m.
Interior Design：HCD IMPRESS
Completion：Oct.2020
Photographer：Qiwen Photography
