全球設計風向感謝來自 奈時設計 的商業空間項目案例分享：
Cosmetea快閃店——鏡像裏的時光隧道
Cosmetea Pop-up Shop | Time Tunnel in a Mirror
——小尺度，大思考（在鏡像時光裏反思人與自然）
茶，是人類文化的一種載體。茶中蘊藏的悠久智慧，和醇厚淨亮的美，已跨越東西方的認知而為世所共通。茶兼有健康屬性和社交屬性，新的時代背景之下，這雙重屬性亦被賦予更加豐富多元的表達，使之契合當代都市人群的生活方式。
Tea embodies humanity and culture. Its inherent ancient wisdom as well as its pure and clean beauty have surpassed an awareness of East and West to gain universal acceptance. This beverage is healthy and suitable for social interactions. In the context of a new era, tea’s dual advantages express it in more enriched and diverse ways, making it a suitable aspect of modern urban residents’ lifestyles.
茶妝品牌Cosmetea，顛覆美妝以往定義，將傳統的Tea與潮流的Cosmetics創新融合，運用“Tea Beauty Science”，衍生自然主義的東方情愫為當代時尚美學。Nax Architects奈時設計為Cosmetea打造線下快閃店，從空間設計和品牌策劃的維度，構築藝術化和沉浸式的場景體驗，探索自然與人造之間，既有環境與未來建築之間的關係哲學，也將品牌引向創意與可續的進化之道。
The tea cosmetics brand Cosmetea subverts the previous definition of cosmetics by innovatively integrating tea with trendy cosmetics. It uses Tea Beauty Science to create modern fashion aesthetics based on natural Eastern sentiments.
Nax Architects was entrusted to conceive a pop-up shop for the brand in Shanghai. Based on the dimensions of spatial design and brand planning, construction of art and an immersive scenario experience, as well as an exploration of differences between natural and artificial realms, the pop-up represents the philosophy of relationships between existing environments and future architecture. Moreover, it promotes the brand’s creative and sustainable evolution.
以空間激活場所新生
項目位於愚園路，一條曆經百年滄桑的馬路，凝刻著上海的曆史與文脈精華。如今的愚園路更被視作魔都的“潮流聚集地”，見證著創意的力量滲入老舊街區的有機微更新。設計委托是將愚園路轉角處的一家湯包店改造為零售與展覽快閃店，創造一隅契合都市人群生活方式的全新風景，完成獨屬於Cosmetea基因的理念傳達。
The project is located on Yuyuan Road, a hundred-year-old road that has undergone many changes and represents the essence of Shanghai’s history and culture. Today’s Yuyuan Road has gained further recognition as Shanghai’s trendy gathering place, demonstrating the power of innovation to influence the organic micro-regeneration of old neighborhoods. Our design commission involved transforming a steamed dumpling shop on the corner of Yuyuan Road into a retail and exhibition pop-up shop, as well as creating a brand-new scene that suits urban residents’ lifestyles and shares Cosmetea’s exclusive brand philosophy with the world.
極小尺度內“別有洞天”
我們從Cosmetea的品牌logo中尋獲主題靈感，它本是茶具公道杯的簡筆形象，也形似一個自帶時光印記的鍾擺，潛藏著美妝使用者願“留住時光”的心語。Logo的鍾擺形象被內化為設計手法，由立麵鑿出的戲劇化洞窟開始，延展到9平方米的內部空間，在極致限製條件下開辟出一片無限之域。
We found inspiration for our theme from Cosmetea’s logo. This logo is based on a simplified image of a fairness cup, and resembles a pendulum with a time imprint, which implies cosmetics users’ inner wish to ‘retain time’. The logo’s pendulum image is internalized as a design language and starts with the façade being dramatically chiseled out to create a cave, which extends to become a 9-square-meter interior space and creates infinite possibilities within the limited spatial scale.
自然與人造物自成一體
隧道通體運用鏡麵不鏽鋼和LED燈帶，結合大麵積開窗，將城市與自然景觀的倒影納入，模糊內外界限。空心層板架序列以榫卯原理安插於定製卡槽，牆麵櫥窗櫃體兼有儲藏功能，覆以紅色塗料呼應品牌主視覺。
The “time tunnel” uses a stainless steel mirror with LED string lights, and combines with a large window to bring in urban and natural landscapes while blurring the boundaries between its interior and exterior. The hollow layer has pallets that are inserted into customized slots in a sequence based on the principles of mortise and tenon structures. The wall cabinet can be used for product display and storage, and its surfaces are painted red to match the brand’s main color scheme.
踏上地麵玻璃，行走之間，每一圈的“舊時光”，也是供人翻找舊物的抽屜。圓弧形輪廓的循環窄道，猶如超越時間與空間的“蟲洞”，讓人暫時逃脫日常生活的喧擾。
When stepping and walking on the glass floor, visitors will encounter a series of circles, and each circle represents a period of time during the past. It also has drawers that visitors can rummage through to search for old items. The circular tunnel is like a wormhole that transcends time and space, and enables people to briefly escape from the hustle and bustle of everyday life.
注入公共屬性與人文溫度
整體設計遵循“快閃”模式，從創意到視覺再到感官，複古與未來兩個時態的衝突感，賦予空間全新的生命力。白天，它是充滿親和與童趣的共享之地；夜幕下，更似一座城市燈塔。通過先鋒概念的空間實驗和行為體驗，漸次加深品牌在消費者心中的印象，更在重審城市、自然與人的關係。
The entire space was created based on the pop-up model. It incorporates creative, visual and sensory aspects, as well as a conflict between past and future to give space a new sense of vitality. In the daytime, it’s a very friendly and shared space with a childish sense of wonder. As night falls, it’s more like an urban lighthouse. Based on cutting-edge concepts, this project’s spatial experiment and behavioral experience help gradually deepen the brand’s impression on its consumers while reconsidering the relationship among city, nature and people.
∇ 平麵圖
項目信息
項目名稱：Cosmetea 新型美妝茶文化品牌店
項目地點：上海愚園路
項目麵積： 9平方米
完工時間：2019年底
設計公司：奈時設計（www.nax.group）
主創設計師：Lina Chan、Yiting Ma、Jo Jiao
攝影師：Raitt Liu
業主：上美集團/韓束妝業韓國分公司HONDO紅道
Project Name: Cosmetea Pop-up Shop
Project Location: Yuyuan Road, Shanghai, China
Area: 9 Square Meters
Completion Time: 2019
Design Firm: Nax Architects (www.nax.group)
Design Team: Lina Chan, Yiting Ma, Jo Jiao
Photographer: Raitt Liu
Client: SHANGHAI CHICMAX COSMETICS CO., LTD
