全球設計風向感謝來自 內向工作室 Non Studio Design & Research 的茶飲店空間項目案例分享：
當外賣給我們提供了極大的便利時，如何給實體店提供線下顧客增長點已經成為現今品牌們的重要的議題。 2021年初，內向工作室為全新的檸檬茶品牌Introlemons在北京三裏屯設計了一個檸檬茶的小劇場—-工作人員進行一場製茶的表演，顧客即是觀眾。
When takeaways provide us with great convenience, how to drive offline-customer growth has become an important topic for brands nowadays. In the beginning of 2021, Non Studio designed a small lemon tea “theater” for the new lemon tea brand Introlemons in Sanlitun, Beijin. The staff give a tea-making performance for the customers, and the customers become the audience.
∇ 外立麵
外擺區是室內劇場的一個引子。外擺基座與室內一樣鋪設了檸檬狀馬賽克，側麵用不鏽鋼板勾勒出剖麵。外擺宛如室內地形的延伸，被切割，被分散，逐漸消隱。
The outside seating area is an introduction to the indoor theater. The bases of the tables and chairs outside are laid out with lemon-shaped mosaics like the indoor floor, and the sides made of stainless steel outline the topography. The outside seating area is like an extension of the indoor terrain, being cut, dispersed, and gradually disappeared.
∇ 外擺
立麵改動甚小。內向工作室在柱間用大麵積玻璃消解了“門麵”感，追求最大程度的通透開放，弱化了室內外的邊界。
Minimum alteration was done to the façade. Non Studio dissolved the sense of “facade” by inserting large glasses between the existing columns to ensure maximum transparency and to weaken the boundary.
∇ 從外向內看
∇ 平麵圖
∇ 入口點單口
點單，製作，取餐和輔助功能被整合進一個方盒子，它是這個小劇場中的舞台。舞台的展示麵被精心控製，僅向觀眾們著重展示四幕“戲劇”，它們完整演繹了檸檬茶製作的過程和工藝，舞台其餘部分則被隱去了。同樣手法也用在了南邊的鏡牆上，地麵在鏡中延展，鏡麵下疏上密的灰色點陣將上部空間虛化，避免視覺上的嘈雜。
The usual bar and kitchen area are packed into a cube that is detached from the ceiling. It is the stage of this small theater. The display area of the stage is carefully designated, zeroing in on four “acts” while the rest of the stage is blurred out. These four acts constitute the play that is the process and craftsmanship of lemon tea making. The same trick is applied to the mirror wall in the south. The floor gets visually extended by the mirror, a layer of gray dots which is dense on the top and loose on the bottom is applied to the mirror wall to prevent the reflection from getting visually too chaotic.
∇ 展示麵漸變點陣邏輯示意圖
∇ 漸變點陣
∇ 室內
∇ 舞台區漸變點陣
取餐口和服務台作為劇場“後台“被放置在舞台背麵。送餐人員在窄小的窗口僅露出一隻手，加上窗口內置頂光的照射，飲品戲劇性的遞出獲得了顧客的全部注意力。
The pickup windows and the service counter are positioned in the back of the stage for they are the “backstage” of the theater. Small and narrow pickup windows only allow customers to see the hand of the staff, embedded top lights helped to make the lemon tea the center of focus.
∇ 取餐通道
∇ 取餐口
用餐區也是“觀眾席”，走勢順應觀眾席的階梯態，而山坡形式意在喚起人們對茶園丘陵的記憶與想象。用餐區內高桌圓凳構成了不同聚落；店內引入了第三種家具：插盤單元，方便顧客同時取用多杯飲品，顧客就坐後將插盤插入杆裏便能安放飲料。
The dining area is the “auditorium”, sloped and bumpy floor imitates steps of an auditorium at the same time evokes people’s memories of the hillside tea garden. Tall tables and low stools form different clusters in the dining area; A third type of furniture is introduced to the cluster: the tray unit. Customers can carry multiple drinks at the same time with the help of tray, after seated, one can insert the tray into the rod, then the “tray unit” perform as a cup-holder.
∇ 用餐區地勢起伏
∇ 地麵建構邏輯示意圖
∇ 地麵高度控製點
店內反複出現檸檬元素來強化Introlemons的品牌形象,包括定製的檸檬形馬賽克。檸檬馬賽克被精心排列拚接，避免因地麵起伏形成大小不一的拚縫和視覺上的形變。
Lemon elements have repeatedly appeared in the store to reinforce brand image, including custom-made lemon-shape mosaics. Lemon-shape mosaics are very carefully angled and arranged to avoid any increase of gaps or visual distortion since the floor is not flat.
∇ 檸檬元素
這是一間隻賣冰飲的店，店內簡潔明快的形體和材料搭配營造出清涼且富有想象的空間，如同冰飲新鮮爽快。 在Introlemons北京三裏屯店，顧客們獲得了對於品牌全方位的感知和體驗。
This is a store that only provides cold drinks, the simple yet delightful shapes and materials together created a cool and imaginative space that is just as fresh and refreshing. At Introlemons Beijing Sanlitun store, customers gain the full range of perception and experience of the brand.
項目信息
項目名稱: Introlemons北京三裏屯店
建築事務所/公司/機構/單位: 內向工作室 Non Studio Design & Research
公司網站: www.studio-non.com
聯絡郵箱: info@studio-non.com
公司所在地: 上海市徐彙區天平路288弄4號
項目完成年份: 2021
建築麵積: 150平
項目地址: 北京市三裏屯
攝影師: 陳銘，孫立文
委托方: 北京原諒檸檬茶餐飲管理有限公司
施工方: 北京浩銳鴻信工程有限公司
材料方: 主燈具ALUMINI 天際線燈
地麵定製檸檬馬賽克 上海亮馬建築材料有限公司
