全球設計風向感謝來自 HCD IMPRESS柏年印象 的營銷中心&樣板房項目案例分享：
齊魯之濱，天泰印象
序 | Preface
濱州，黃河之濱，鍾靈毓秀，素有“九朝齊魯重鎮”“千年文化古城”之稱。
Binzhou, the shore of the Yellow River, Which is a place endowed with the fine spirits of the universe, is known as the “Qilu important Town of Nine Dynasties” and “Ancient City with Millennium Culture”.
項目位於山東濱州，棲於山水人文間，濱州人有骨子裏的自由豪放，性情中的閑和淡然，追求一種人文、愜意的國際化生活。
The project is located in Binzhou, Shandong. Living in the atmosphere of landscape and humanities, people there are free and unrestrained in their hearts, leisure and indifferent in temperament, and they pursue a cultural, comfortable and international life.
營銷中心 | Sales Center
01 設計思考
如何將東方傳統融於當代
打造一處具有人文意蘊的國際化空間
給人們帶來一種簡雅、愜意的生活體驗
成為本次設計的思考出發點
How to integrate the Oriental tradition into the contemporary era
To create an international space with Chinese cultural implication
And to bring a simple, elegant and cozy life experience for people
It has become the starting point of this design
02 設計表達
以“齊魯文化”為設計靈感
通過當代、簡潔的設計語言
將傳統融於當代
重塑一種屬於當代人的東方、愜意的生活體驗
The design is inspired by “Qilu Culture”
Through a contemporary, simple design language
To integrate tradition with the contemporary
Reshaping an Oriental and comfortable life experience for contemporary people
∇ 磁懸浮藝術裝置
糅合| 新舊文化
朱紅門牆衍脈傳統風華，喚起當代人對文化自覺的情懷，引領一種人文、東方的愜意生活。
The vermiline doors and walls reflect the traditional elegance, arousing the contemporary people’s feelings of cultural consciousness and leading a pleasant life of humanity and the Orient.
引入黃河、泰山、竹簡等人文元素，水墨竹韻，浮石無聲，撚一枝茶花，在古銅燈與自然光共映下，流水與月影共徘徊。
The project introduces elements of Yellow River, Mount Tai, bamboo, camellia and other elements with rhyme of ink and bamboo as well as silent pumice stone. In the light of bronze lamp and nature, water and the shadow of the moon wander together.
沙盤區吊燈宛如蜿蜒起伏的黃河水，將自然人文融入空間，傳統與當代相彙，讓美好生活的想象觸手可及。
The chandelier in the sand table area is like the winding water of the Yellow River, which integrates nature and culture into the space. Tradition and contemporary combine here, which makes a better life within reach.
∇ 雨中行舟
黃河九曲潤芳澤，兩片孤舟萬仞山。在新與舊的交疊變換，古與今的文化碰撞中，傳承與當下得以共存。
The Yellow River is winding and flowing for thousands of miles, and some people go boating through the mountains and forests. In the overlapping and transformation of the new and the old, inheritance and the present can coexist.
重拾| 愜意寧靜
石的重疊、木的溫潤與物的拙樸，在自然質感的空間中靜默對話，延伸為空間無限的愜意、寧靜。
The overlap of stone, the warmth of wood and the humbleness of things meet in the space of natural texture, which by extends is the infinite comfort and tranquility of space.
宋代造極生活美學，宋徽宗更是向往詩意棲居，將這種美學追求和人文詩性帶入空間，傳達人們對生活的美好期許。
Song Dynasty built the life aesthetics, and Song Huizong yearned for poetic dwelling. It brings this aesthetic pursuit and humanistic poetry into the space to convey people’s beautiful expectations for life.
“君不見黃河之水天上來，奔流到海不複回。”出自李白的《將進酒》一詩，從傳統喻形美學中走來，融合當代審美，在簡約中覓得人文生活的韻味。
“Don’t you see the Yellow River come from the sky, rushing into the sea and never come back?” It comes from Li Bai’s poem of Invitation to Wine, which comes from the traditional metonymy aesthetics, integrates the contemporary aesthetics, and finds the charm of humanistic life in the simplicity.
回歸生活的本真，透過光影、材質、細節，探索過去、當代與未來之間融合的可能性，詮釋對愜意、人文生活的追尋。
It returns to the true nature of life, through light and shadow, materials and details, exploring the integration possibility of the past, contemporary and future, and interpretating of the pursuit of comfortable and humanistic life.
∇ 平麵圖
法式優雅 | 165㎡樣板房
設計從輕優雅代表的巴黎找尋靈感，用簡潔開放的設計語彙，營造一處國際化人文棲居場所，引領屬於當代新貴的時尚、浪漫的生活方式。
The design finds inspiration from Paris which is representative of light elegance, and it uses simple and open design vocabulary to create an international cultural living place, thus leading a fashion and romantic lifestyle for the modern upstart.
靜謐空靈的珍珠白，灑脫溫暖的茶橘，帶著一方愜意與隨性，呈現著優雅的氣度與質感。
The design uses quiet and ethereal pearl white, free and warm tea orange, with pleasure and casualness, which presents elegant grace and texture.
主張多元化的互動交融，以沙發為界，將閱讀、休閑融入居家生活，打造開放式家居動線。
It advocates diversified interactive blend, with the sofa as the boundary, integrating reading and leisure into home life in order to create an open home dynamic line.
別出心裁的金屬藝術吊燈，與浪漫的法式花藝惺惺對語，仿佛置身於巴黎香榭麗舍下的樹蔭，追逐內心的自由向往。
The fancy metal art chandelier and the romantic French flowers decorate the space, as if we are in the shadow of the Champs Elysees in Paris, pursuing the inner freedom.
時尚感性的亮片交織，解開空間與花香的情愫，表達居者對自然和花朵熱愛的肯定，浪漫、典雅、迷人。
Fashionable and perceptual sequins interweave to unlock the feelings of space and flowers, which expresses the affirmation of the resident’s love for nature and flowers, which is romantic, elegant and charming.
水的靈動流淌其間，時光、留白、現代材質的結合，恰如其分地展現法式柔美的場所格調。
The flexible water flows, meanwhile, the combination of time, blank space and modern materials appropriately shows the gentle French place style.
沒有太多刻意的修飾，更多元地去挖掘居者的細膩體會，回歸當代人簡單、自由的生活向往，重拾一種浪漫、愜意卻不失優雅的品位生活。
There isn’t too much sedulous decoration, and it try more diversifiedly to explore the delicate experience of the inhabitants, returning to the simple and free life of contemporary people yearn for, thus regaining a romantic, comfortable and elegant grade life.
∇ 平麵圖
愜意東方 | 140㎡樣板房
設計以“伴山生活”為靈感來源，通過簡潔、內斂的設計手法，讓舊的文脈與新的元素共生，探索屬於當代人的一種人文、愜意的新中式生活。
Inspired by “living in the mountains“，through the simple and introverted design technique, The design make the old context and new elements co-exist to explore a kind of humanistic and comfortable new Chinese life belonging to the contemporary people.
古樸卷軸、文房四寶、高逸文竹，營造“窗竹影搖書案上”般自在舒適的生活場景，使居者更放鬆投入書墨環繞的專屬時光。
The primitive scrolls, the four treasures of the study and the refined asparagus create a comfortable life scene like “bamboo shadow through window shaking on the book table”, so that the residents can relax in the exclusive time surrounded by books and ink.
流逸縹緲的水墨筆觸將世俗繁雜烘出情緒之外，糅合枯枝、墨陶、茶器、古製家具，以有形寫意無形，抒寫曠遠而靈動的詩意意境。
The flowing and illusory ink strokes put the mundane and complicated things out of the mood. It mixes dead branches, ink pottery, tea ware and ancient furniture to express the broad and vivid poetic conception with the visible and intangible freehand brushwork.
品山烹茶，慢煮時光，歸心自然的純樸與寧靜。
People can taste the wild mountains and cook tea here. In the passage of time, people’s heart will return to the simplicity and tranquility of nature.
靜謐的灰、素簡的白、古樸的紅，凝練出清朗簡寧的空間氣韻，仿佛提醒人們褪散生活的浮華，回歸內心的優雅和詩意。
Quiet gray, simple white, simple red bring clear and simple space charm, as if to remind people to fade the flashiness of life, and then to return to the inner elegance and poetry.
山川縹緲的金絲絹畫成為視覺焦點，金屬的質感與木紋的溫潤進行區分，在光的映襯下穿插流動的優雅，訴說生活的品位。
The golden silk painting of mountains and rivers becomes the visual focus here. The texture of gold is contrasted with the warmth and moistness of wood grain, and in the light, which presents the elegance ,telling the taste of life.
閱盡千山，歸覓寧靜。山水之間，一起一伏的視覺穿插，漫抒詩意生活尺度。
You can travel thousands of mountains to find the quietness here. Between the mountains and rivers, the ups and downs of the vision interspersed diffuse poetic life scale.
03 設計價值
通過深入洞察客戶訴求
探索一種屬於當代人的人文、愜意的國際化生活
為客戶創造價值的同時
也讓設計美好人們的居住生活
Through in-depth insight into customer demands
The design tries to explore a kind of humanistic and comfortable international life belonging to the contemporary people
While creating value for customers
It also let design beautify people’s living life
∇ 平麵圖
項目信息
項目名稱：天泰印象
項目性質：營銷中心 & 樣板房
項目地點：山東濱州
甲方單位：天泰地產
甲方設計團隊：柳儀儀 王菲菲 李鋒 張興鬆 杜朋
項目麵積：營銷中心 510 ㎡、樣板房A 165㎡、樣板房B 140 ㎡
硬裝設計：柏年印象
軟裝設計：柏禾建設
建築單位：成都基準方中建築設計有限公司
景觀單位：上海澤柏景觀設計有限公司
完成時間：2021.04
項目攝影：綠風攝影
Project Name：Tentimes Impression
Project Category：Sales Center & Show Flat
Location：Binzhou, Shandong
Client：Tentimes Properties
Client Team：Yiyi Liu, Feifei Wang, Feng Li, Xingsong Zhang, Peng Du
Area：510m² for sales center, 165m²/140m² for Show Flat A/B
Interior Design：HCD IMPRESS
Architecture Design：Chengdu JZFZ Architecture Design
Landscape Design：Shanghai Zebo Landscape Design
Completion Date：Apr.2021
Photographer：Green-Wind Image
