全球設計風向感謝來自 上海平介建築設計事務所 的商業空間項目案例分享：
生活仿佛是在現實和幻想之中的一場夢，看得見，聽得懂，在記憶的盡頭散發著光，那是記憶倒帶的瞬間，是重塑自我的感覺。記憶是故事的源泉，而腦海中每一個瞬間都是重構的時間。
我們通過呈現鑽石首飾背後的故事，打造一個充滿體驗感的空間，讓空間和故事產生對話，讓每一個進入空間的顧客都可以成為故事的主角，找到屬於自己的那一顆鑽石。
Life seems to be a dream in reality and fantasy. It can be seen and understood. It emits light at the end of the memory. It is the moment when the memory is rewinding, and it is the feeling of reshaping oneself. Memory is the source of the story, and every moment in the mind is the time for reconstruction.
By presenting the story behind the jewelry, we create a space full of experience and let the space and the story have a dialogue, so that every customer who enters the store can become the protagonist of the story and find his own piece of diamond.
∇ 互動藝術裝置：觸發 a，Interactive Art installation：Trigger a
∇ 互動藝術裝置：重塑 c，Interactive Art installation：Reshaping c
武漢 K11 購物藝術中心店位於解放大道和武勝路交彙口附近，商場外立麵以其曲麵造型，呈現一種後現代金屬質感與藝術裝置感。商場內部公共區采用非線性雕塑造型結合金屬材質。商鋪位置位於商場平麵中部通高中庭南側，原始空間為天花吊頂下淨高 4m，開間 20m，進深 4-10m 之間的狹長線性空間，空間平麵呈現曲折結合的不規則輪廓，且整體界麵受結構柱體、廣告牌、門頭等影響較大，基於現有的空間條件，設計師采取化整為零、多點激活的空間布局策略。
Fanshi Jewelry·Wuhan K11 Art Mall is located in the K11 shopping mall near the intersection of Jiefang Avenue and Wusheng Road in Wuhan. The external facade of the shopping mall is shaped into a curved form, which has a sense of art installation and metal texture. The internal public area adopts non-linear sculpture modeling combined with metal materials. The store is located on the south side of the high atrium in the middle of the shopping mall. The original space is a narrow linear space with a clear height of 4m under the ceiling, 20m of bays, and a depth of 4-10m. The space plane presents irregular contours combined with twists and turns, and the overall interface is greatly affected by structural columns, billboards, and door heads. Therefore, based on the existing space conditions, the designer adopts a spatial layout strategy of breaking up into parts and activating multiple points.
∇ 空間互動藝術裝置，Interactive Art installation in Space
∇ 重塑記憶瞬間，Memory Rebuild
以“重塑記憶瞬間”為主題，並同時考慮貼合商場的金屬質感與藝術感的整體風格，該項目將設計概念延續至店麵空間及室內裝置，為顧客創造一個全方位的故事性體驗。設計師希望打造店鋪全新的視覺空間形象，在滿足顧客審美需求的同時，塑造一個能承載故事的空間。
The project is based on the concept of “reshaping the moment of memory” and fits the overall style of the metal texture and artistic sense of the K11 mall, and extends the design concept to the store space and interior installations, creating a comprehensive story experience for customers. The designer hopes to create a brand-new visual spatial image of the store and a space that can carry stories, while satisfying the aesthetic needs of customers.
∇ 門頭外觀，Store Façade
我們打造了一個集交流、展覽、零售、打卡等功能於一體的商業空間，在有限的空間回應多種需求，並設置多個店鋪打卡點，通過不同意義的打卡裝置在空間內建立起完整的流線，滿足顧客的審美及體驗需求，同時對顧客形成一種組織和引導，當人們在空間中移動時能夠感知到連續和變化的體驗。
We create a commercial space integrating communication, exhibition, retail, check-in and other functions, responding to multiple needs in a limited space. And we set up multiple check-in points in stores and establish a complete streamline in the space through check-in devices with different meanings, in order to meet customers’ aesthetic and experience needs. At the same time, it forms a kind of organization and guidance for customers, and when people move in the space, they can perceive a continuous and changing experience.
概念解讀——重塑平行時空的記憶瞬間
Concept interpretation—-Reshape the memory moments of parallel time and space
∇ 平麵圖，Floor Plan
對於人類而言, 遺忘一直是常態, 而記憶是例外。在這個不斷發展日益更新的數字時代下，設計師通過對話、觸發、重塑、循環這四個階段進行故事的敘述和延展，將空間作為容器，承載並引導著故事的發生，並激發出消費者與空間的相互關係。在這裏，獨具匠心的打卡裝置、深灰色的牆麵、閃耀奪目的珠寶乃至消費者們，都找到了最適合自己的位置。記憶重塑，故事開啟，一眼瞬間，一念永恒。
For humans, forgetting has always been the norm, and memory is the exception. In this ever-evolving and increasingly updated digital age, designers narrate and extend stories through the four stages of dialogue, triggering, reshaping, and circulation, using space as a container to carry and guide the occurrence of stories and stimulate the relationship between consumers and the space. Here, the unique clock-in device, dark gray walls, dazzling jewellery and even consumers have found the most suitable position for them. The memory is reshaped and the story opens, one glance is instant, and one thought is eternal.
1.觸發：跨越時空的記憶在腦海觸發
Trigger: The memory that spans time and space is triggered in the mind
跨越時空的記憶被觸發，平行時空，虛假宇宙，頭腦風暴，腦海裏重塑著無數的瞬間。樹枝代表著生命的誕生，燈帶等象征著思維爆炸的動態過程。三個橄欖形的裝置為克萊因藍色，由此可以讓人聯想到著名的無定向空間“克萊因瓶”，克萊因瓶沒有裏外之分，它的表麵不會終結，即代表著無限的空間，也象征著珠寶背後無限、沒有終點的愛情。
Memories across time and space are triggered, parallel time and space, false universes, brainstorms, and countless moments are reshaped in my mind. The branches represent the birth of life, and the light strips symbolize the dynamic process of thinking explosion. The three olive-shaped devices are Klein blue, which can be reminiscent of the famous non-directional space “Klein Bottle”. The Klein Bottle has no distinction between inside and outside, and its surface will not end, that means it represents the infinite space, and also symbolizes the infinite and endless love behind the jewelry.
∇ 互動藝術裝置：觸發 b，Interactive Art installation：Trigger b
∇ 裝置拆解圖：觸發，Disassembly Drawing：Trigger
顧客可以站在裝置的中間拍照，向外放射型的裝置象征著思維的爆發，給消費者強烈體驗感，引導消費者更好地參與到故事中。
Customers can stand in the middle of the device to take photos. The outward-radiating device symbolizes the explosion of thinking, and it gives consumers a strong sense of experience to guide consumers to better participate in the story.
∇ 互動藝術裝置：觸發 c，Interactive Art installation：Trigger c
∇ 細節 a，Detail a
2.對話：與平行時空的無數的自我
Dialogue: Dialogue with countless selves in parallel time and space
鏡麵棱柱前，看著反射出的無數的自己，陷入平行時空之間與自我的相互對話，無數個平行時空是否也存在著無數個正在進行卻無解的閉環？是否彙集著你無數個選擇造就的千差萬別卻可能殊途同歸的人生？自由的時空和記憶，將過去、現在、和未來交織在一起，編織著過去與未來的組曲。鏡麵棱柱依次排列，鏡像空間放大了視覺感官，同時也給人以視覺衝擊，隔離外界幹擾，使消費者更純粹地沉浸於空間之中。
Standing in front of a row of mirrored prisms, we look at the countless reflections of ourselves, falling into a dialogue with ourselves between parallel time and space. Are there countless ongoing but unsolvable closed loops in countless parallel space-times? Is it a collection of your innumerable choices that have created a life of vastly different but may lead to the same goal?Free time and space and memory interweave the past, present, and future together, weaving the suite of the past and the future. The mirror prisms are arranged in sequence. The mirror space amplifies the visual senses, and at the same time gives people a visual impact, isolating external interference, and makes consumers more purely immersed in the space.
∇ 互動藝術裝置：對話，Interactive Art installation：Dialogue
∇ 空間材質， Material
3.重塑：層疊的記憶交織重塑
Reshaping: Layered memory interweaving reshaping
意識是雙向流動的層疊交織，未來和過去的記憶交彙，一些細碎的過往也許會被遺忘的瞬間重塑拚湊在記憶裏。時間發生逆轉，意念交織帶來身臨其境的感知，給人一種墜入了新世界的錯覺，同時新世界中還保留著過去舊世界的殘骸。現代感的電視屏幕象征著未來的新世界，人物雕像象征著舊的世界。設計師采用燈帶、藝術人物雕塑和現代感電視等元素編織出豐富的層次。光影流轉下，藝術人物雕像似乎蘊藏著回憶地刻痕，現代感的屏幕又詮釋著不被定義的未來。
Consciousness is a layered interweaving of bidirectional flow. The memory of the future and the past intersects, and some of the forgotten moments of the past may be reshaped and pieced together in the memory.Time is reversed, and the interweaving of ideas brings immersive perception, giving people the illusion of falling into a new world, while the new world still retains the wreckage of the old world.The modern TV screen symbolizes the new world of the future, and the figure statue symbolizes the old world. The designer weaves a rich layer with elements such as light strips, artistic figure sculptures and modern TV. Under the light and shadow, the statues of artistic figures seem to contain memory marks, and the modern screen interprets the undefined future.
∇ 互動藝術裝置：重塑 a，Interactive Art installation：Reshaping a
∇ 細節 b，Detail b
牆麵和銷售展櫃桌麵都采用深灰色石材飾麵，展示櫃采用定製金屬，營造粗粒又不失精致感的空間調性，與產品相呼應。
The walls and sales showcase tabletops are all decorated with dark gray stone surfaces, and the showcases are made of custom-made metal to create a coarse-grained yet refined spatial tone that echoes the products.
∇ 互動藝術裝置：重塑 b，Interactive Art installation：Reshaping b
4.循環：眼中出現無限的世界
Circulation: an infinite world appears in the eyes
眼睛形狀的裝置象征著眼中是無限的世界。對身處其中的人來說，發現、認識、重塑自己的那瞬間，亦已成為永恒。人雖然生來孤獨，但在無限世界的某個地方，我們一直在一起。
黑色盒子內部為鏡麵反射出的無限的場景，眼睛狀地金屬裝置環繞在盒子外，盒子開口處放置一些店內的重點產品，起到一個在無限空間中產品被包裹的效果，同時也成為店麵中的視覺驚喜和記憶點，巧妙地為空間注入未來感氣息，吸引來往的顧客。
The eye-shaped device symbolizes the infinite world in the eye. For the people in it, the moment of discovering, recognizing and reshaping themselves has become eternal. Although people are born lonely, we are always together somewhere in the infinite world.
The inside of the black box is an infinite scene reflected by a mirror. The eye-like metal device surrounds the box. Some key products in the store are placed at the opening of the box, which has the effect of wrapping the products in an infinite space. At the same time, it has become a visual surprise and memory point in the store, cleverly injecting a futuristic atmosphere into the space and attracting customers.
∇ 互動藝術裝置：循環 a，Interactive Art installation：Circulation a
∇ 裝置拆解圖：循環，Disassembly Drawing：Circulation
∇ 互動藝術裝置：循環 b，Interactive Art installation：Circulation b
∇ 互動藝術裝置：循環 c，Interactive Art installation：Circulation c
項目信息
項目名稱：重塑記憶瞬間 · 梵誓ONESWEAR武漢 K11 購物藝術中心店
設計方：上海平介建築設計事務所
項目完成年份：2021年5月
設計團隊：肖明峰，楊波，黃迪，王乙童，林圭佳棟
項目地址：武漢 K11 購物藝術中心店
合作方：蘇州再造設計
建築麵積：120㎡
郵箱：di.huang@parallect-design.com
Project name: Memory Rebuild · ONESWEAR Jewelry store in K11 Shopping Center
Designer: Shanghai Parallect Architecture Design Studio
Project Accomplish Date: 5/2021
Design Team: Mingfeng Xiao, Bo Yang, Di Huang, Yitong Wang, Guijiadong Lin
Project Address:K11 Shopping Center in Wuhan
Partners: Suzhou Re-design Studio
Building Area: 120㎡
E-mail: di.huang@parallect-design.com
