全球設計風向感謝來自 名津設計 的展廳空間項目案例分享：
文本之外，別無他物。德裏達如是說。
結構本身，就是空間的本質所在。
有著50多年曆史的加拿大MF塗料，是近幾年國內塗料界的一匹黑馬。如何讓古老靈魂擁有個性新潮的一麵？本案中，設計師李名津把展廳的空間當做解構主義的實驗場，以五階魔方為靈感，重構展廳空間秩序。在120㎡的有限空間裏，玩出了無窮無盡樂趣。
There is nothing beyond the text. So said Derrida.
Structure itself is the essence of the space.
With a history of more than 50 years，the Canada brand——MF Paints was rising fast on the domestic market in recent years. How to bring new features to the old brand？In this case, the designer Li Mingjin regards the showroom as an experimental field of deconstruction, and takes the five-level Rubik’s Cube as inspiration to reconstruct the spatial order. The limited space of 120 square meters has endless fun.
01 解構 Deconstruction
∇ 順時針扭轉的魔方空間 The Rubik’s Cube space with clockwise twist
受業主「潮牌」的定位啟發，名津設計以「五階魔方」為靈感，重新定義空間秩序。易學難精的經典玩具，契合了新潮而專業的品牌內核；魔方結構中暗含的對稱、旋轉等特性，賦予空間豐富的設計內涵與數學之美。
在五階魔方中，下沉式沙發區與天幕構成了正中軸。中軸往外，二、四階是環繞整個空間的環形動線，一、五階集合了前台、產品展示、洽談區等功能。
Inspired by the brand positioning of fashion，the Mingjin Design redefines the space order based on the ” five-level Rubik’s Cube “. The classic toys that are easy to learn and difficult to refine fit the fashion and professional brand core; The symmetry and rotation in the Rubik’s Cube structure give the space lots of connotation and mathematical beauty.
In the five-level Rubik’s Cube, the sinking sofa area and sky screen lighting are on the center axis. Outward, the second and fourth level of the Cube are the circular moving lines around the space. The first and fifth level gather the functions of front desk, product display and negotiation area.
∇ 平麵圖
貫穿整體空間五階結構，消解了在場的牆體，製造形而上學的隔斷。既劃分出相對獨立的功能空間，讓展示區化身被觀看的劇場，聚焦局部之美；也讓置身於實體場域中的體驗者，能夠一覽開闊視野，極盡空間之大。
Through the five level structure of the whole space, the designer abandoned the material wall and creates a metaphysical partition. On the one hand, the showroom areas are divided into independent space, which makes the showroom incarnate the theater being watched and focus on the beauty of the part; It also enables the experiencer in the physical field to have a broad view and make the most of the space.
∇ 展廳外圍的魔方立麵 The Rubik’s Cube facade outside the showroom
展廳外圍立麵，用多形態、有節奏的幾何方塊，在整體性與獨特性之間找到微妙的平衡。既提升了外立麵的豐富性與設計氛圍，使展廳從商場中脫穎而出，又呼應內部空間的魔方結構，逐步搭建起理念的實體。
The external facade of the showroom uses multi-dimensional and rhythmic geometric blocks to find a delicate balance between integrity and uniqueness. It not only enhances the richness and design atmosphere, makes the showroom stand out from the mall, but also echoes the Rubik’s Cube structure of the internal space, and gradually builds up the entity of the concept.
設計師巧妙地斜切四麵體空間的兩個對角，造成了結構上的形變。一方麵化解空間內部的承重柱，另一方麵布下破局之筆，四方板正魔方仿佛正在被無形的手扭轉，整個結構變得靈活起來。
斜切對角暗藏巧思。展廳門口，用天幕模擬自然光為綠植供氧，凸顯品牌的環保屬性；同時，圓弧牆麵利用視覺原理，讓色彩豐富的品牌牆從平行走道中躍出，激發觀者的好奇心，延伸出引流價值。另一側的切角設置了廣角櫥窗，幾何藝術裝置的展示，提升品牌的潮流感，弱化商業屬性。
The designer cleverly cut the two corners of the space, resulting in structural deformation. On the one hand, it dissolves the load-bearing columns inside the space, on the other hand, it sets up a breaking point. The square cube seems to be being twisted by an invisible hand, and the whole structure becomes flexible.
The two cuts were hidden cleverly. At the entrance of the showroom, the sky screen lighting is used to simulate the natural light to supply oxygen for the green plants, highlighting the environmental protection attribute of the brand; At the same time, the circular wall uses the visual principle to make the colorful brand wall jump out of the parallel aisle, stimulate the curiosity of the audience and help to gain customers.The corner on the other side has a wide-angle window and geometric art installation to enhance the brand’s popularity and weaken the commercial attribute.
02 隱喻 Metaphor
從門口的方盒3D投影開始，設計師在空間內暗藏多處隱喻敘事。通過一步一景，見結構之一角，窺魔方之全貌，形成嚴絲合縫的整體關係。
明黃色的矩形結構，自門口天花中軸線貫穿至空間中心點、再90°對折，既提示了五階魔方的對稱軸，增添結構趣味，還埋下一個「時間」概念的彩蛋，等待體驗者去揭曉。
Starting from the 3D projection box at the door, the designer hides many metaphorical narratives in the space. Through step by step, one corner of the structure can be seen, and the whole picture of the Rubik’s cube can be seen,to form a overall relationship.
The bright yellow rectangular structure runs from the central axis of the door ceiling to the center of the space, and then 90 ° folding in half , it not only reveals the symmetry axis of the Rubik’s Cube, adding structural interest, but also buries an easter egg with the concept of “time”, waiting for the experimenter to reveal it.
破牆而入的魔方一角，極具戲劇張力，將空間的立體屬性暴露無遺。原始粗糙的石材，與外立麵的自然景觀「裏應外合」，強化天然環保的產品特質。
The part of Rubik’s Cube is full of dramatic tension, revealing the three-dimensional properties of the space. The original rough stone and the natural landscape match inside and outside, strengthening the product characteristics of natural and environmental protection.
前台的魔方背景牆，仿佛一幅現代主義裝飾畫。空間內容主題的色彩屬性、結構主題的魔方屬性，在這裏得到最渾然天成的交織與對話，一切都那麼優雅而內斂、潤物細無聲。
The Rubik’s Cube wall at the front desk is like a modernist decorative painting. The color attribute of space, the magic cube attribute of structure, get the most natural interweaving and dialogue here, everything is so elegant and introverted, moisten things silently.
03 色相 Hue
如何在塗料展廳呈現色彩，是考驗設計師整體把控力的核心環節。
設計師將不同色彩統攝在春、夏、秋、冬四季主題之下，隱喻四季更迭、時光流轉，與前麵所提的「時間」彩蛋一起，塑造四時人生。
代表春的墨綠、秋的奶酪黃、夏的烈焰紅和冬的靛藍，演繹了一個個獨立的場景空間，這裏既是洽談區，又仿佛是發生在體驗者麵前的一幕幕生活劇。
貫穿整體空間的微水泥提供了中性而沉穩的灰色基調，讓繽紛色彩在空間內獲得收斂與平衡，升華了整體空間的藝術感。
How to present colors in the showroom is the core link to test the overall control of designers.
The designer integrates different colors under the theme of spring, summer, autumn and winter, metaphorizing the change of seasons and the flow of time. Together with the “time” easter egg mentioned above, creates a concept of four seasons life.
The dark green of spring, the cheese yellow of autumn, the fiery red of summer and the indigo of winter represent the independent space. It is not only a negotiation area, but also a life drama in front of the experiencers.
The micro cement throughout the whole space provides a neutral and stable gray tone, which makes the colors converge and balance in the space, and sublimates the artistic sense of the whole space.
摒棄了實體隔斷，空間開闊性得到最大化的彰顯，但也可能因過於直白，喪失了空間的婉約與豐盈。
設計師通過各種形態的門洞，在規整秩序的空間中，偷出一條條錯綜而又隱秘的輕盈通道，徹底激發空間活力。
Abandoning the material partition, the openness of the space is highlighted to the maximum, but it may also be too straightforward, losing the beauty and richness of the space.
Through various forms of the windows, The designer steal out intricate and secret light channels,in the regular order of the space, thoroughly stimulate the vitality of the space.
展廳另一處隱秘的入口，提供了類似的、饒有趣味的空間體驗。狹長而不規則的走道，外寬內窄。誤入桃源秘境，仿佛若有光，勾引著旁觀者的窺視欲。
設計師深諳園林造景的精髓，微水泥壓低了走道的整體亮度，讓空間內的飽滿色彩與敞亮的天幕得到最大化的展示，路過的人都忍不住一窺究竟。
Another secret entrance of the showroom provides a similar and interesting space experience. Narrow and irregular walkway,seems to enter the Peach Blossom Land by mistake.There is light that seduces the spectator’s desire to peep.
The designer is familiar with the essence of landscape architecture, the micro cement reduces the overall brightness of the walkway, and makes the full color and bright sky screen in the space be displayed to the maximum. Passers-by can not help but see.
項目信息
項目名稱：魔方
項目地點：廣東東莞
項目麵積：120㎡
設計公司：名津設計
軟裝團隊：西緹設計
主案設計：李名津
參與設計：李棟金、莊堅榮、廖審
竣工時間：2021年3月
項目攝影：趙彬
主要材料：微水泥、天然石材、磁化漆、環保塗料
Project name：the Rubik’s Cube
Project location：Guangdong Dongguan
Project area：120 m2
Design company：Mindkind design
Soft Furnishing team：CITE design
Designer：Mingjin Li
Design team：Dongjin Li 、Jianrong Zhuang 、Shen Liao
Completion time：March 2021
Project photography：Bin Zhao
Main material：Micro cement、Natural stone、Magnetization paint、Environmental protection coating
