全球設計風向感謝來自 NDB DESIGN事務所 的展廳空間項目案例分享：
NDB Design事務所新作｜本傑明·摩爾塗料金華體驗中心，突破預設，一場色彩爆發的隨機空間實驗！
Benjamin Moore Experience Center, Jinhua by NDB DESIGN STUDIO
本傑明·摩爾（Benjamin Moore）是品質享譽國際的高端塗料品牌，而展廳空間往往是品牌對外傳遞其價值和文化的第一道“門麵”。
American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
這次他們與NDB Design事務所的合作顛覆了任何既定的傳統展陳模式，通過將產品內容與藝術學結合的實驗性玩法，重塑從體驗、選購到洽談的整體場景，把100㎡的空間打造成一個充滿“即興”驚喜和態度的生活記錄現場。
The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100㎡ space into a place with attitudes and full of “impromptu” surprises.
預設之不可告知
宇宙，
一切存在物之彙總，
運動的星際軌跡，
有條不紊的日常生活。
春去秋來，鬥轉星移，
等候未來，日複一日。
我們通過理性邏輯構建事物的秩序，不同緯度的未來想象最終被一幀幀清晰的畫麵錨定。各種預設使我們把生活視為理所應當，我們避免成為不受禮遇的局外人，同時也陷入了被支配的密謀。
100㎡的空間如何跳脫單向前行的思維？在常人眼裏，塗料隻是裝飾工程最後階段才會去敲定的事宜，於是它似乎成為脫離過程的附庸之物，隻能鋪滿牆壁化作背景。
As approaching the project, NDB DESIGN STUDIO broke the conventional thinking. In common practice, coating is the last step for interior decoration, and it seems that it is only an appendage of the whole decoration process and only function as a backdrop along with walls.
NDB Design在設計初始便捕獲靈感線索——為何塗料隻能上牆，不能用來製作道具？為何要遵循既定的程序到達已知，不能通過改變過程導向未來？產品卓越的性能使其實現。
However, NDB team doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand’s paint products.
∇ 概念圖
“隨機”實驗空間事件
建築是概念的實體化。有概念支撐的自行車棚可以稱之為建築，而缺乏概念支撐的大教堂不能稱之為建築。建築對事件的講述，不亞於其對於空間的講述。 建築不僅僅看它有何外觀，還應看它有何作為。
——伯納德·屈米
NDB Design事務所並沒有設定一條路徑，因循推導空間的最終形式，而是捕捉閃現的隨機事件，以前衛的實驗性重新釋義設計的發現過程。
NDB DESIGN STUDIO adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
塗料加工現場使用的鎢絲燈泡，瓷磚改色結束需要撕掉的美紋紙，因尺寸過長而鑿掉的弧形牆麵，跟隨設計發展介入空間的物體相互調和，原本被結果掩埋的過程得到即興保留，人們可以直觀地感受在空間裏演繹的事件。
The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space. As carriers of the spatial creation process, those items are retained in the space, which enables visitors to clearly perceive what happened here.
∇ 塗料加工現場使用的鎢絲燈泡
∇ 瓷磚改色結束需要撕掉的美紋紙
∇ 破碎的牆麵與完整的弧形門洞形成反差
瑜伽球、鞋子、老板凳、雨衣、瓷磚…從隨機拾取再到塗料加工，承載不同生活需求的物品此時爆發出色彩的自由形態。
Objects that meet various needs in daily life, such as yoga ball, shoes, stool, rain coat and tiles, are highlighted by paint of various colors, showing a random status.
∇ 場景中的瑜伽球
∇ 臨時改造的鞋子形成裝置感
∇ 一把15年久的板凳
∇ 隨意擺放的物品成為空間的驚喜
空間的功能也沒有被預設，展示、社交、拍攝、活動…自由組合的道具營造出不同的生活適用場景，借由隨機發生的事件賦予空間變化的屬性。空間並不是遷就某個特定功能，而是創造出無限的使用可能。
The functions of space were not preset. It’s available for multiple purposes, such as exhibition, socializing, photography and events, etc. Freely combined props generate various applicable scenes. The space is endowed with varying attributes by random occurrences. This space is not confined to a fixed function, but provides infinite possibilities for use.
至上主義色彩顯像
“色彩是不斷變化的實體，色彩也沒有任何對錯，它們是我們主觀選擇的客觀反應。”至上的純粹情感推向極致，從理性與邏輯之外開始，謀求形狀、色彩和空間的關係，借由在場使潛藏在背後的關係得以顯像，喚起我們對生活態度的沉思。
“在宇宙中一切事物都是互相關聯的，宇宙本身不過是一條原因和結果的無窮的鎖鏈。”
——霍爾巴赫
∇ 洽談區
木材、石材、皮革、鋼管、塑料、棉布、亞克力··起初隻是被日常思維穿透的材質，此刻跳脫隱匿的生活背景，在空間以一種可接觸的方式存在，半加工狀態使肌理質感與色彩發生前所未有的融合與對比，多元的體驗重新定義了道具的價值。
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors, and brings diverse experiences that refine the value of display props.
∇ 電視可循環播放不同色塊來配合場景的變化
∇ 不同物品改色後相互融合的效果
∇ 上色的石材碎片
∇ 瓷磚改色與槽鋼形成的結構感
∇ 半透明亞克力與豔麗塗料產生的反差感
遊曆於趨向灰度的背景，色彩附著於不同的物體，衝破形式的格局進入空間，跟隨身體位移變幻呈現角度，時空與感官發生連綿不斷的交互，剝離了概念現象讓認識被不斷修正。舍棄意誌的包袱，通過想象的變更，我們明見事物，達成本質直觀。
The space is dominated by a grayish tone, and is highlight by vivid hues attached to objects. Lively paint colors are combined with forms, creating varying sensory experiences and evoking interaction.
80%由設計滿足，20%由生活創造。擺脫薄弱或無關的預設，NDB Design的實驗性設計讓我們以一種新的認識方式擁抱不確定性，重新把生活的本真還原給我們。
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
∇ 平麵圖
項目信息
項目名稱：Benjamin Moore塗料金華體驗中心
項目地點：浙江省金華市婺城區豪森智慧穀2#103
項目類型：展廳空間
項目麵積：100平方米
完工時間：2021年5月
設計範圍：建築、室內、軟裝、品牌視覺
設計公司：NDB DESIGN事務所
主創設計：倪董波
參與設計：吳依、沈晨威、張藝楓
項目攝影：yuuuunstudio
效果圖製作：金該表現
Project Name: Benjamin Moore Experience Center, Jinhua
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua, Zhejiang, China
Category: Showroom
Area: 100 square meters
Completion Time: May 2021
Design Scope: architecture, interior, decoration, visual identity
Design Firm: NDB DESIGN STUDIO
Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei, Yifeng Zhang
Photography: yuuuunstudio
Rendering: Jin Gai Biao Xian
