“沒有人是一座孤島，可以自全，每個人都是大陸的一片，整體的一部分。”
——英國詩人約翰﹒多恩
互聯網時代，人與人、人與社會連接的方式越來越豐富，但內容卻越來越蒼白，每個人就如一個個獨立而流動的原子，在淡漠疏離的城市背景下疲於顛簸，成為精神上的流浪漢。本案擇址於江陰忠義街區，設計團隊從建築、空間出發，藉由商業形態、品牌文化、消費體驗及現代美學的有機結合，力求實現與外部街區、環境建立更融洽的交互連接。
In the Internet era, there are more and more ways to connect people and society, but the content is getting more and more pale. Everyone is like an independent and flowing atom, tired of turbulence under the background of indifferent and alienated cities, becoming a spiritual vagrant. The project is located in Zhongyi Block, Jiangyin. The design team, starting from architecture and space, strives to establish a more harmonious interactive connection with the external block and environment through the organic combination of commercial form, brand culture, consumption experience and modern aesthetics.
為延續店麵與新中式建築外觀的一脈相承，門頭設計因勢隨形，透過凝練的線條、豐富的體塊、鮮明的色彩實現多維度的統籌與平衡，確保二者的融合不會產生對立式的割據。
In order to continue the store and the new Chinese architectural appearance of the same line, the storefront design follows the shape according to the situation, and realizes multi-dimensional overall planning and balance through concise lines, rich blocks and bright colors, so as to ensure that the integration of the two will not produce a separate regime for the vertical.
主次入口的分布因地製宜，塑造出內部流動性的空間，將各個功能區域有秩串聯。既便於顧客的快捷往返，又能有效緩解人流的擁堵壓力，使店鋪價值達到最大化。
The distribution of primary and secondary entrances is tailored to local conditions, creating an internal fluid space and connecting various functional areas in series. It is not only convenient for customers to return quickly, but can effectively relieve the pressure of traffic congestion, so as to maximize the store value.
入口處的立體幾何造型讓人耳目一新，方與圓的碰撞，打破了橫平豎直的常規格局。素淨的基底綴以活潑親和的CoCo橙，打造簡約時尚的第一視覺體驗的同時，詮釋出更趨年輕化的品牌風貌。
The three-dimensional geometry at the entrance is refreshing. The collision of square and circle breaks the conventional pattern of horizontal, flat and vertical. The plain base is decorated with lively and friendly color of CoCo orange, creating a simple and fashionable first visual experience while interpreting a more youthful brand style.
把手的造型靈感源自於品牌的首字母“C”，藝術語彙和品牌LOGO在虛實之間交錯，即具有獨特的辨識度，又彰顯現代的高級感。
The shape of the handle is inspired by the initial letter of the brand “C”. The artistic vocabulary and the brand LOGO are interlaced between the virtual and the real, which has a unique recognition and highlight.
外擺區的設計模糊了室內外空間的界限，滿足運營功能的同時，將顧客與街道聯係到一起。通過情景式的互動跟消費者建立情感交流，使之沉浸在商業街區的悠閑氛圍中。
The design of the swinging area blurs the boundary between indoor and outdoor space, satisfying the operational function while connecting the customer with the street. Designers establish emotional communication with consumers through situational interaction, so that they immersed in the leisure atmosphere of the commercial district.
推門而入，室內沿襲了外觀的簡約與內斂，以奶茶色和高級灰為主調，輔以原木、淺綠，為空間注入清新、自然的意蘊，奠定一種溫馨、治愈的社交氛圍。設計師運用現代建築思維方式，從曲線與直線的組合中，擷取並延伸出有規律的形體來構築空間關係，打造通透開闊、層次分明的餐飲環境。
Walking in, you will find that the interior follows the simple and restrained appearance with milk tea color and senior gray as the main tone, supplemented by logs and light green, injecting fresh and natural meaning into the space and laying a warm and healing social atmosphere. Designers use modern architectural thinking, from the combination of curves and straight lines, extract and extend the regular form to build a spatial relationship and to create a transparent, open, hierarchical dining environment.
桌椅家具摒棄了尖銳的棱角，多以圓潤柔和的線條示人，靈動且充滿張力，頗具幾分大象無形的淡泊之意。木材的肌理與皮革的質感在空間中糅合，流露出極致與低調，賦予來客一處遠離喧囂、休憩身心的淨土。
As for tables and chairs, our designers abandoned sharp edges and corners, showing people with mellow and soft lines, which are full of tension. The texture of wood and the leather blend together in the space, revealing the extreme and low-key, giving visitors a pure land away from the hustle and bustle and rest.
造型迥異的燈飾相映成趣，形成視覺上的切割與延續，為溫和而安靜的場域注入了然的個性與趣味。滿足空間照明需求的同時，細膩而深淺不一的光影亦自成一景。
Lighting with different shapes complement each other, forming a visual cut and continuation, and injecting clear personality and interest into the gentle and quiet field. While satisfying the needs of space lighting, delicate and different shades of light and shadow also form a scene of their own.
茶飲傳達的情緒不僅僅停留在味蕾上，還與空間體驗相輔相成。CoCo都可江陰忠義街區店藉由室內與建築、品牌與街區的緊密聯係，通過對幾何造型與空間美學的應用與表達，傳達“奠基傳統、勇於創新、放眼國際”的品牌理念，在時尚與藝術的交融中展現出自己的個性。
The mood conveyed by tea is not only on the taste buds, but also complements the spatial experience. By virtue of the close connection between interior and architecture, brand and block, and through the application and expression of geometric modeling and space aesthetics, CoCo at Jiangyin Zhongyi Block store conveys the brand concept of “laying a foundation for tradition, being brave in innovation and looking to the world”, showing its own personality in the integration of fashion and art.
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∇ 平麵圖
項目信息
項目名稱：CoCo都可江陰忠義街區店
Project Name: CoCo Jiangyin Shop
項目地址：江陰忠義街區
Location: Jiangyin, China
設計單位：歐陽跳建築設計有限公司
Design Company: OYTT Design
設計總監：歐陽跳
Design Director:Tiao Ouyang
落地總監：周丹鳳
Executive Director:Danfeng Zhou
主案設計：姚運
Chief Designer: Yun Yao
輔助設計：馬小貝
Assistant Designer: Xiaobei Ma
項目麵積：153平米
Area:153 square meters
完工時間：2021年8月30日
Completion Time: August 30, 2021
主要材料：微水泥、藝術漆、防火板、皮革、金屬
Main Materials:Micro cement, art paint, fireproof board, leather, metal
施工單位：江蘇金之潤
Construction Company: Jiangsu Jinzhirun
道具：上海邑通道具股份有限公司
Props: Shanghai Yitong Props Co., Ltd
燈光設計：無錫米未照明
Light：Miwei Lighting
材料品牌：上海螺峰商貿有限公司
Material Brand: Shanghai Luofeng Trading Co., Ltd
項目攝影： 陳銘
Photographer：Ming Chen
